Global Integrated Marketing Agency – Present in 13 countries – Marketing as a Service – Event Management – Sales Acceleration.- Spearheaded project management and served as a fractional Chief Marketing Officer for two leading data management software firms, driving marketing strategy and execution across international markets.- Craft and implement corporate value positioning and branding guidelines to unify messaging and strengthen market presence.- Oversee content strategy and production, including eBooks, videos, social media content, and email marketing campaigns, to engage audiences and drive thought leadership.- Designed and executed lead generation campaigns, resulting in significant opportunity creation and client pipeline growth.- Achieve official HubSpot partnership for Nytro, successfully deploying Marketing and Sales Hubs for clients to ensure seamless sales and marketing alignment with continuous KPI monitoring.- Initiate and host a monthly video podcast for Nytro Marketing, interviewing marketing professionals to delve into career insights, essential skills, and the latest marketing tools.- Contributed to the Nytro Academy, providing online training to staff on advanced ChatGPT applications alongside a suite of marketing tools and techniques, enhancing company-wide competencies.

As a Marketing Strategist at Nytro Marketing, I collaborate with the Udao team to develop and execute cutting-edge marketing strategies. Udao is a pioneering Web 3.0 Decentralized Autonomous Organization (DAO) that is transforming the skill-based economy by redefining the way we learn, teach, and recruit top talent. Discover more about Udao's groundbreaking vision at udao.org.

Non-profit 501(c)(3) fighting food waste by collecting and distributing meals to the community.- Actively contributed to the creation of the non-profit. Regularly involved in the selection of board members, staff, and advisory board members- Drive the press relations and marketing strategy, online fundraising, and digital automation for the recipients, donors, and volunteer workflows.- Developed an online platform supporting the safe collection, allocation, and distribution of recovered meals and measuring the organization's positive impact.

Consultant reporting to the CEO – NeuTigers delivers compact, accurate, energy and latency-efficient neural network models to enhance human performance and well-being. NeuTigers is a Princeton University start-up commercializing Edge-AI IPs from the Electrical Engineering department.- Led marketing, product, sales, and communication- Contributed to a strategic partnership with Samsung Mobile - Pitched to Samsung's leadership team, and drove project roadmap.- Launched a synthetic data generation platform and free trial campaign. 95 sign-ups in a week.- Established the company's value proposition and positioned NeuTigers as a recognized provider in the Synthetic Data sector within three months of launch- Produced video training and how-to guides, in three languages, for patients participating in a clinical research- Boosted demand generation through digital marketing, including seven live interviews generating hundreds of leads, and 34 online drip campaigns of 5 steps each- Launched the corporate website and grew the sales prospect list from 3000 to 15,000 contacts, optimized Pipedrive CRM

Reporting to the CEO – Pontosense is an AI-powered wireless sensing module for the automotive, smart home, and healthcare sectors.- Set up a media desk ahead of the CES: Provided media training to executives and positioned Pontosense with journalists in the automotive and technology space.

Creator and host of Back in America, a podcast and a newsletter exploring America’s identity, culture, and values.- Back in America ranks in the top 20% in downloads and is often leading in its category- Back in America counts over 60+ episodes, many recorded and broadcasted live on LinkedIn, YouTube, Twitter, and Facebook

Consultant to Atlanta-based marketing consultancy. I implement digital growth strategies and marketing automation deployments.- Guided clients on the selection, customization, and implementation of Hubspot marketing solution- Aligned clients' sales and marketing teams ahead of Hubspot implementation- Launched and hosted thought leadership live interview broadcasts for the agency's clients in the Business Travel sector.- Advised clients on their online presence, from website to social media, creating content and wireframes for several corporations.- Developed coverage-generating press relation strategies and crafted successful pitch angles

Leading online visa and passport application solution. 24 offices in 12 countries.- Designed and rolled out an operating model, communication strategy, new brand and marketing positioning for retail and corporate operations worldwide- Increased the number of 5-star reviews by 415% within a month by streamlined review management from Facebook, Google Local, G2 Crowd, Trustpilot, Yellow Page, Yell, and Yelp

Help-desk solution in Slack - Now part of Lemist.comOver 160 paying companies. Selected to take part in a three-month startup accelerator program in San Francisco.- Contributed to the company's investor pitch deck- Participate in over 175 pitch presentations to VCs and mentors

Leading provider of a cloud-based B2B travel & expense management solution – 4000 clients worldwide – 200 employees – revenue 25 M€ - Now part of American Express Global Travel.In charge of the global corporate and sales marketing department. I have transformed the marketing department into a marketing automated & data-driven operation delivering 90% of inbound leads with 17% close-win ratio. Manage a global team. Regularly updated the board on the marketing strategy and its contribution to the sales pipeline- Automated digital marketing & lead generation in France, Germany, the UK, and NORAM- Optimized Adobe Marketo Marketing automation and SalesForce.com integration- Hired and managed 15 Inside Sales Representatives across France, Germany, and the UK- Selected and managed telesales agencies France, Germany, and the UK- Led KDS's user group and channeled client feedback on product and strategy- Led the industry-recognized KDS Now conference; over 1500 delegates, sold +€90K sponsorship to airlines and travel suppliers for each event- Spoke and moderated numerous industry events (GBTA, Marketo, ACTE, Ecommerce Forum)- Created innovative PR campaigns resulting in hundred of coverage in the international press (The Telegraph, The New York Times, Les Echos…)

Global business travel association – 2,500 members worldwide.- Directed the organization in the EMEA region. In charge of the financial growth strategy and event management- Reorganized and internalized the administrative management of the association (900K € saving per year)- Redefined membership value (15% increase in membership)- Education Program Management: Planned & managed conferences in 6 European countries, for more than 1,700 executives- Sales, finance, and administrative management: Increased revenue and reduced operational costs.- Tactfully managed relations between board members, headquarters, and EMEA members, as well as with global sponsors- Led fundraising, selling sponsorship to airlines and travel suppliers across Europe- EC lobbying activities: led task forces on data privacy, sustainable development, and GDS deregulation

- Communication & Field Marketing: Created and managed the department.- Press relations: hired and managed the internal PR consultant- Hired a technical writer and created the documentation department.

Textile marketplace – 80 employees.International PR: developed and implemented a strategic communications program for France, Germany, Italy, Spain, the UK and the USA, increasing press coverage by 65% in 4 months.

High-tech PR agency – 15 employees.- Strategic management of global clients, including ILOG, Inktomi, Nettoll, Oracle, and Portal Software- Sales and management: hired and managed ten press attachés.- Designed a collaborative press contact management solution

Provider of enterprise-class software components and services – revenue 50 M€, 500 employees – Now part of IBM.- Increased press coverage by 70%- Internalized and led the financial communication during NASDAQ and Nouveau Marché listings- Selected and managed PR agencies in Europe and launched and managed the Singapore PR department- Transformed corporate communications from a reactive function to a strategically oriented proactive business tool

Department coordination: News monitoring, interviews and research