Strategic Consultant
CurrentGlobal Integrated Marketing Agency – Present in 13 countries – Marketing as a Service – Event Management – Sales Acceleration.- Spearheaded project management and served as a fractional Chief Marketing Officer for two leading data management software firms, driving marketing strategy and execution across international markets.- Craft and implement corporate value positioning and branding guidelines to unify messaging and strengthen market presence.- Oversee content strategy and production, including eBooks, videos, social media content, and email marketing campaigns, to engage audiences and drive thought leadership.- Designed and executed lead generation campaigns, resulting in significant opportunity creation and client pipeline growth.- Achieve official HubSpot partnership for Nytro, successfully deploying Marketing and Sales Hubs for clients to ensure seamless sales and marketing alignment with continuous KPI monitoring.- Initiate and host a monthly video podcast for Nytro Marketing, interviewing marketing professionals to delve into career insights, essential skills, and the latest marketing tools.- Contributed to the Nytro Academy, providing online training to staff on advanced ChatGPT applications alongside a suite of marketing tools and techniques, enhancing company-wide competencies.