Pablo Bertero Email & Phone Number

New York, New York, Us

Develop and implement bespoke GenAI solutions for top 30 global clients, achieving up to 50% process optimization and driving revenue growth.Lead WPP Open for VML globally, driving adoption of AI-powered workflows across VML and client operations to enhance efficiency and unlock growth opportunities.Collaborate with process consultants, program managers, and the WPP Open product team to ensure successful implementation and adoption of AI solutions.Cultivate strategic partnerships with industry leaders like Adobe, Microsoft, and Nvidia to leverage cutting-edge AI advancements for client solutions.Foster a thriving global AI community of 1300+ members, facilitating knowledge sharing and collaborative development of innovative AI solutions.

New York, New York, Us

As Global Chief Content Officer, I transformed our content strategies to deliver impactful results. I established an addressable-content hub with a 20%+ ROI for top global clients and expanded commerce content engine teams across three regions, serving over 150 clients while achieving maximum growth targets year-over-year. I also designed and implemented global data-driven marketing operating models to optimize our operations.

New York, New York, Us

Leading a team of 100+ passionate marketers and digital experts across multiple disciplines: Marketing Automation, Video and Creative Content Production, Digital Engineering, Data Intelligence and Consultative Services.PNL accountable

New York, New York, Us

Leading a multidisciplinary team of 50+ people. (Project Management, Data & Analytics, Campaign Management, Digital Creative Production, Brand, Web Development, Digital Media and Quality Assurance.Providing services across LATAM, APAC and EMEIA Regions.Liaison with others WWP partnersTeam ramp-up - Budget Negotiation - Proposals

Palo Alto, Ca, Us

The VR/AR Association (VRARA) is an international organization designed to foster collaboration between solution providers and end-users that accelerates growth, fosters research and education, helps develop industry best practices, connects member organizations and promotes the services of member companies.

Ciudad Autónoma De Buenos Aires, Ar

• CocaCola – Nestle Purina – ESPN – MTV – Disney• Lead, coordinate and budget business proposals for prospects. • Identify new business opportunities.• Focused on achieving the best commercial value from clients marketing relationships. • Accountable for prospecting and management of digital distribution partnerships.

Tokyo, Jp

• Worked next to Peugeot Marketing Manager identifying business opportunities.• Led Peugeot 208, Peugeot 4008 and New Peugeot 5008 launching digital campaigns.• Monitored the implementation of multiple platforms within Peugeot Digital Framework.

Tokyo, Jp

Johnnie Walker, Smirnoff Vodka, Ron Pampero, Bodega Navarro Correas, San Telmo, Molinos Río de la Plata, HSBC, Nivea, GCBA.Managed Design, Social Media, Project Management and external development teams. Administered digital and commercial projects ensuring the objectives without breaking constraints of time, cost or functionality.Managed multiple projects, developed project plans, monitored issues between clients & 3rd parties, and produced key project deliverables.

Ciudad Autónoma De Buenos Aires, Ciudad Autónoma De Buenos Aires, Ar

2014 to 2016Teach courses in Marketing, Project Management, Digital Business, Multimedia Design, and Digital Communication

Buenos Aires, Ar

2015 to 2018Marketing, Digital Strategy and Operation Management courses

Business Analytics: From Data To Insights, Business/Office Automation/Technology/Data Entry

Master'S Degree, Computer/Information Technology Administration And Management

Bachelor'S Degree, Marketing/Marketing Management, General

Bachelor'S Degree, Web Page, Digital/Multimedia And Information Resources Design