Bert Hertogs Email & Phone Number

Antwerp, Be

Zaventem, Flemish Region, Belgium

- Was the SPOC at MarCom for Audit, T&L, A&R, Transport, Logistics and Manufacturing, Private Equity and Financial Services.- Was the liaison for MarCom at the Solutions Owner Committee of T&L.Some highlights of my career at MarCom:- Co-designed and was part of change management processes + motivated colleagues when the change took place.- Was asked to do an internal move and become Knowledge & Project Manager within T&L as from October 2024, co-designed the T&L… Show more - Was the SPOC at MarCom for Audit, T&L, A&R, Transport, Logistics and Manufacturing, Private Equity and Financial Services.- Was the liaison for MarCom at the Solutions Owner Committee of T&L.Some highlights of my career at MarCom:- Co-designed and was part of change management processes + motivated colleagues when the change took place.- Was asked to do an internal move and become Knowledge & Project Manager within T&L as from October 2024, co-designed the T&L Knowledge Center 2.0. of BDO Belgium.- Implemented the new CVI of BDO Global for BDO Belgium + BDO Cynex.- Coordinated the event communication from A to Z such as BDO’s recent client event at KMSKA.- Guided colleagues from dream to realisation in the communication process for popular offline and online trainings such as Fiscal Breakfasts (FR/NL), the T&L Updates (FR/NL), DMS trainings (NL), Book 6 webinars (FR/NL) and sessions about how to make a multi-annual plan for the public sector (NL).- Organised the creation of digital/printed whitepapers, brochures, flyers, invites, online articles, newsletters and LinkedIn posts in NL/FR/EN.- Realised videos such as the animated video about the healthcare proxy, the after movie about the client event at KMSKA and the after movie of the T&L Day 2024. Show less

Antwerp Area, Belgium

- Belgian critic specialised in stage productions, concerts and movies writing for almost 1,9 million unique readers (season 2021-2022). - Owner, web developer & designer of concertnews.be .nl and .eu - Conducts monthly editorial planning, converted old website to new mobile friendly website (released on May 1 2015), focusses on conversation management by creating and sending newsletters, analysis results e-campaigns: number of readers and clicks, website analysis through Google… Show more - Belgian critic specialised in stage productions, concerts and movies writing for almost 1,9 million unique readers (season 2021-2022). - Owner, web developer & designer of concertnews.be .nl and .eu - Conducts monthly editorial planning, converted old website to new mobile friendly website (released on May 1 2015), focusses on conversation management by creating and sending newsletters, analysis results e-campaigns: number of readers and clicks, website analysis through Google Analytics + server stats.- PR with managers from the culture sector, setting up exchange deals, communication of year results, coordination branding and printed materials, writing SEO-friendly reviews and articles. Show less

- Prepared content marketing strategy of the bank, chairman of the editorial board. - Managed offline content including specials (4 x a year), client magazine (4 x a year), lead generation initiatives and native advertising + media planning with media agency. - Looked after online content for the blog e.g. Estate Planning updates (newsletters), PR work: press kits, copywriting (mainly for internal communications), analysis of stats (online traffic), back up for social media manager… Show more - Prepared content marketing strategy of the bank, chairman of the editorial board. - Managed offline content including specials (4 x a year), client magazine (4 x a year), lead generation initiatives and native advertising + media planning with media agency. - Looked after online content for the blog e.g. Estate Planning updates (newsletters), PR work: press kits, copywriting (mainly for internal communications), analysis of stats (online traffic), back up for social media manager, translating from English or French to Dutch, follow up different other communication projects from start/offers to end/invoices. Show less

- Copywriting SEO-friendly in Dutch using keywords and writing meta descriptions.- Translating from French/English to Dutch.- Interviewing experts (Private Banking/Estate Planning).

- Directed the content and editing for sales magazine, customer magazine and internal magazine: from idea, retro-planning to printed materials and distribution.- Was chairman of the editorial board, ensured the editorial line, coordinated translations and lay out of the magazines, participated at and reported of business events. - Coordinated printed media according to corporate design, digital signage and international internal communications, was offline and online copywriter… Show more - Directed the content and editing for sales magazine, customer magazine and internal magazine: from idea, retro-planning to printed materials and distribution.- Was chairman of the editorial board, ensured the editorial line, coordinated translations and lay out of the magazines, participated at and reported of business events. - Coordinated printed media according to corporate design, digital signage and international internal communications, was offline and online copywriter (intranet and internet).- Wrote press releases and made press leaflets or press presentations. Show less

- Designing the corporate identity and rolling out. - Writing the manual of a new software program. - Coordination printed materials.

- Press and communications officer for the president of the Commission of Justice.- Coordinating media and communications strategy (profiling and reputation politician). - Manager political campaigns, copywriter, media planning and strategy (online and offline).

- Organizing July 11 celebration, exhibition de Baillet-Latour (in collaboration with Olympic Museum Lausanne, Province of Antwerp, Army Museum, etc.), organization outdoor exhibition of fine arts (including Audience and Jury Award), digitizing old celluloid films, co researcher/writer of three editions (book + CD ROM exhibition of fine arts, book de Baillet-Latour, architecture book).- Contact with the press.