Berthold Holly Email & Phone Number

Palma De Mallorca, Spain

►Focusing on Corporate Development for OTAs, OTMCs, TTOOs, Bedbanks & Supply Lines ►Imparting Online Marketing services and assistance to businesses.►Undertook Business Development & Strategic Partnerships for business growth.Achievements✓ Empowered the business of Holiday Taxis/Conxxe Group (https://www.holidaytaxis.com/en/) engaged in broadening the Global Transfer offerings – while helping the client business secure an additional Revenue Stream.✓ Undertook the business development, sales and online marketing for Nezasa (https://www.nezasa.com/), a business involved in offering and focusing on streamlining the process of sourcing, packaging & selling complex travel itineraries.✓ Imparted the marketing and business development services to Peakwork (https://www.peakwork.com/), a travel-tech platform & production network with 85 TOs, 45 Airlines and 45 Bedbanks connected for global distribution. The business is associated with 300+ brands via one ultrafast shopping & booking API. Peakwork's Player-Hub technology serves Meta-searchers such as TripAdvisor, Trivago, Kayak, Swoodoo or Google. Plus, superb Cache Management

Mallorca, Spain

►Engaged in accomplishing new business development and overseeing turn-around operations.►Leveraging the experience in coordinating with global high-growth organisations and brands to deliver business growth.►Leading and collaborating with the teams with demonstrated skills in communication and negotiationAchievements✓ Closely involved in managing the key functions of sales, marketing, contracting and product development for the client organisations to successfully put them on a high-growth trajectory ​Contact us at info@etravelbooster.com to see how we can assist you.

►Currently involved in spearheading the efforts for promoting the GIATA Hotel Guide Multilingual Product, comprising of comprehensive, automated hotel descriptions in several languages.►Facilitating the expansion of the company’s global reach by offering consulting services on content, mapping and the IT solutions for the OTAs, Bedbanks, and the TOs.Achievements✓ Successfully managed to sell the company’s Multi-Codes product to approximately 35% of the Indian and Middle Eastern IT and OTA market through mapping, matching, and coding of large hotel databases within two years.

London, Uk

►Steered efforts to develop the business of the recently established Media Solutions/Online Marketing unit across Europe, the Mediterranean, the Middle East, Africa, and the Indian Ocean (EMEA super-region).►Managed all aspects of the advertising sales process ranging from partner identification to the development of new prospects along with the management of the new launches and campaigns.►Orchestrated the high-growth strategy for the entire region, identified key businesses inside and outside the travel sector and sold advertising plans to partners for smooth distribution/e-commerce/marketing.►Fostered strategic partnerships with executives of all major Ministries of Tourism and National Tourist Organisations (NTOs) in the EMEA super-region. ►Secured marketing funds from the NTOs of Spain, Portugal, Turkey, Greece, Malta, Morocco, South Africa and UAE to propel the online marketing campaigns with a global or pan-Europe scope, aimed at increasing the number of tourists.Achievements✓ Sold cash contracts worth of €12 M in the online media sector to the NTOs and the tourist information offices.✓ Exploited the campaign analyses’ results to construct the ROI case studies on the incremental number of tourists.✓ Managed to reduce the tourist acquisition fee by approximately 45% per destination.

London, United Kingdom

►Orchestrated a strategic network of suppliers and DMCs for Expedia Partner Services group in the EMEA super-region. Negotiated contracts with 18 DMCs managing the quality and cost for partnerships ►Oversaw the revenue management model and generated high turnover by securing over 2500 Expedia Special Rate Hotel contracts.Achievements✓ Managed to generate a turnover in tens of millions of dollars within the first year of operations.✓ Successfully rolled out and supervised ‘Expedia Summer Sun’ in more than 35 destinations.✓ Won the ‘European Sales Manager of the Year’ award for the year 2005.

1997 – 2003 Active Phase, since 2004 Inactive Phase Startup Internet travel database which attracted investment from Worldspan Inc. * Contracted a global network of travel partners in 90+ countries

Asia, Usa & Caribbean, Latin America

LTU AIRLINES / MEIER’S WELTREISEN, Duesseldorf, GermanyREGIONAL MANAGER, CARIBBEAN, CENTRAL & SOUTH AMERICA, 1993-96Recruited to lead Operations in 25 countries / islands, directed 55 employees* Created product lines and marketing programs targeting key consumers* Recruited, hired and trained local representatives and tour guides* Completed destination studies for LTU Airlines for Colombia, Baja California, Barbados and St. Maarten, laying ground work for new services* Negotiated with Ministries of Tourism and successfully established Charter Services generating over $100M in new business DESTINATION MANAGER, MEXICO/CENTRAL AMERICA, 1987-89* Restructured operations in Mexico/Central America, delivered 40% growth with new products and service program ASSISTANT REGIONAL MANAGER, ASIA, 1986-87* Prevented cancellation of 3 major accounts with improved customer service and product development, secured over $3M business per annum

Global

Bachelor Liberal Arts, American/United States Studies/Civilization

TOUR DIRECTOR KASTNER INTERNATIONAL TOUR GUIDE SCHOOL, Grassau, Germany APPOINTMENT, OFFICIAL TOUR GUIDE TRADE SCHOOL, DEPARTMENT.

Education record

Activities and Societies: US-German Educational Exchange