Roberto Horta Email & Phone Number

Canada

Toronto, Ontario, Canada

I help manage the front end of osler.com and ensure a positive user experience that reflects the Osler brand. I update main landing pages with new content on a daily basis and create promotional landing pages for publications. I provide technical and design support to the marketing team as well as lawyers, Business Development, and other departments. I also prepare newsletters and email templates, provide designs for internal reports, and fulfill PDF/graphic design requests. I provide input on current and future website initiatives and work closely with the Digital Marketing Specialist to optimize web pages for SEO and analytics. Additionally, I'm responsible for recording and editing the Osler ESG podcast.

Toronto, Canada Area

In my new role with California Innovations, I was responsible for the curation and management of incoming content. I drafted photo guidelines and creative briefs for third party photographers and influencers. I updated product pages for third-party retailers and designed rich content (a+, power page) for those product pages. I helped develop a process of auditing and updating existing pages, and how to create new ones.- Built rich content (a+) product pages for Amazon, Walmart, and Costco.- Drafted creative briefs and brand/photo guidelines- Worked with third-party content creators and ensured timely acquisition for the expanding online presence- Managed and curated content to best represent the products and further expand the brands

Toronto, Canada Area

California Innovations is the world leader in soft-sided coolers and lunch bags. I was one of the first to join their Digital Marketing Team and was asked to develop brand guidelines for ArcticZone.com. I created the guidelines taking inspiration from the products themselves and packaging. I moved onto re-designing and rebuilding the ArcticZone.com website. I learned the Shopify platform, as well as how to customize themes, and gave the website a well-needed refresh. I also designed and implemented emails for e-comm orders and email marketing. As the e-comm website grew, the Digital Marketing initiative at California Innovations grew with it. More team members were brought on to help, and my role shifted to Content Specialist.- Designed and built online retail identities for Fulton Bag Co and California Innovations- Refreshed and expanded the ArcticZone website- Implemented email marketing including; promotions, sales, and unique discount codes- Built creative assets and executed marketing communications on all channels - Ensured all assets and code are web-ready and meet best practices

Toronto, Canada Area

Working on smaller scale projects.Ranging from Digital Design to print. And Web design and Front-End Development.

Toronto, Canada Area

I was headhunted by a past manager to help them build the CreditGenie brand. CreditGenie is a purchase financing loan app, allowing customers to pay for their purchases over time. I designed the logo and established brand guidelines. I worked closely with the back-end developer to create their web application. The app helps determine the size and type of loan offered. I also designed many of the print and digital marketing assets.- Created and built brand identity including; logo, brand guidelines, and website- Designed and developed a responsive user interface for the web application- Produced marketing materials for print and web

Toronto, Canada Area

I joined The Globe and Mail as a contractor to help create assets for the newspaper’s paid advertisers. When I started, I was told it was one of their busiest months, so I took on the challenge and learned the new programs and workflow quickly and efficiently. Soon after I was asked to join the team full-time. I was able to exercise my front-end development skills to help the advertising team adapt existing web pages for mobile devices to help increase viewership and interaction. During my time at The Globe and Mail, I was nominated by my manager for a ”Trigger Award” for outstanding achievement on the job.- Created advertising assets for top companies such as IBM, Time Warner, Starbucks, and CIBC- Developed high performing ad units using Flite and Celtra- Adapted existing advertising pages into mobile versions to greatly increase viewership, interaction, and contest applications

Toronto, Canada Area

Rates.ca is a lead generation website catering to car insurance, mortgages, and credit cards. I was brought on to build the Rates.ca brand, designed their logo and online identity. After some time with VerticalScope, I was given the opportunity to learn bootstrap under the wing of a developer. Using bootstrap, I presented the first draft of the home page and then was asked to join their team as a front-end developer.Note: The original Rates.ca no longer exists as I am presenting it. Vertical Scope Sold the website to a third party that has since re-designed it. - Designed and built the Rates.ca brand and website from an almost nonexistent online identity- Created infographics, illustrations, and marketing assets- Worked with ad operations to increase click rates on banner ads

Interactive Multimedia

Visual And Creative Arts