Alessandro Bertoncello Email & Phone Number

QualificationsCreate innovation based on market research and technical knowledge of the productResponsibilitiesLead product applications for both retail and beverage/dessert menusResearch menu trends, develop recipes and lead conceptionsSupport product development with innovation and redesign projectsDevelop a comprehensive recipe database and new product launches in the innovation pipelineResearch market trends, manage seasonal calendar and support the team with product range development conceptsLead recipe development for video/photo shoots and support creative briefingsSupport new product development across the entire product lineEvaluate test samples in various applications, against competitive productsSupport product development with cross-functional teams: packaging graphics, graphic design, product documentation, following the complete production cycle, from concept to launch.

Cittadella

Product development• Conceptual design, presentation and artistic execution for seasonal sport collections• Integrated with the product management teams to further reduce overall cost as well asdevelop graphic strategies for future product launches.• Adhered to budget and other sourcing restrictions for efficient and timely production of goods• Responsible for selection and suggestion of cost effective materials• Worked with international teams and professional athletes to create unique graphic conceptsfor the racing equipment.Communication• Concept and content development for advertising campaigns and visual merchandising• Presentation design, messaging and layout of sales and marketing materials• Graphic design for sales presentations, company/Board meetings and speaking engagements• Graphic layout of product brochures and data sheets using Indesign/Illustrator/Photoshop• Worked with supporting video content for projects• Followed development of product and solution demos for exhibitions and sales presentations• Created booth design for trade show exhibitions and layoutsMarketing, pr & events• Partner with internal cross-functional teams (strategic marketing, PR, copy) to ensure cohesive messaging for all event or Marketing driven collateral• Ability to build and maintain relationships with internal and external vendors

Venice

• Organization, managing and mantainance of an art exhibithion in Palazzo Franchetti, Venice• Collaboration with international artists for the preparation and exposure of works of art• Provided Exposition guidance and contemporary art lectures to diplomatic visitors at this contemporary arts exposition

Bachelor Of Arts (B.A.)

Master Of Arts (M.A.), Graphic Design, Advertising And Applied Arts