Marco Bertozzi Email and Phone Number
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I have always described myself as someone who has applied the same level of energy, innovation and growth to my career as an entrepreneur, but in the safe confounds of large businesses. Well now I have taken the leap and co-founded TheZoo.LondonBefore now, my career was signposted by multiple periods of taking something nascent and going on a journey to scale. Whether that be the digital revolution, programmatic transformation of our industry or the growth in Audio at Spotify. Transformation of businesses and the relevant skills and agility required to make that happen have been a big part of my career. I would describe my strength of being presented with a team or business and navigating a growth strategy for it and using leadership skills to motivate the team and take them on to the next level for themselves and the business.The combination of growth and transformation, applying right and left brain to an organisation and working with relevant stakeholders to do that is my sweet spot. Growth, sales, scaling of businesses is something that comes naturally and an ability to recognize what is needed to make that happen. My understanding of digital in all its formats across brand, display, audio, performance marketing and CRM and how they fit into what a business is aiming to do, is something I am excited to apply to my next role. If you are looking for growth, transformation, a leader of teams to help your business then I feel I have the skills to help you do that.In addition I have lived in the US twice in Chicago and NY, I am a regular contributor to the press, conference big stage presenter, I have written a blog for over ten years and I am a keen supporter of youth development through The Youth Group and Speakersforschools.
Thezoo.London
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Co-FounderThezoo.London Jul 2023 - PresentWe support independent consultants by building a thriving community who bring their unique strengths and fresh perspectives to help each other, and their clients, grapple with the biggest challenges. Through TheZoo.London, businesses can access in just one brief and marketplace all manner of experts from saving the planet, to harnessing AI, whilst simultaneously helping businesses to manage all kinds of operating and organisational challenges.
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President EmeaWhalar Aug 2021 - Jul 2023New York, New York, UsResponsible for the EMEA region of Whalar, a leading global Creator Commerce company. We have multiple lines of business, Brand partnerships, Talent management, technology solutions and a Web3 innovation hub. We work with some of the worlds largest brands helping them source content and stories from the very audiences they are trying to reach. I have teams focused on Strategy, Client service, measurement, Brand partnerships, Business affairs and Paid media. -
Senior Board AdvisorToken||Traxx Feb 2021 - Jul 2021London, England, GbBoard Advisor to Token Traxx - The only NFT marketplace built by musicians for musicians, evolving how you create, curate and collect music. -
Vice President, Emea And Multi-Market Global SalesSpotify Jan 2017 - Apr 2021Stockholm, Stockholm County, SeJoined Spotify at a pivotal point for the business. Pre IPO need to uplevel the EMEA team alongside the US team. I spent four years bringing the sales team from largely anonymous in the U.K. to Media Week Sales Team of the Year 2020. Importantly, the first digital brand to ever win the award.I was responsible for three main areas of the business - All Direct sales across 10 markets, International sales out of London and Partner Sales across many more markets. During this period of time I oversaw the shift from a being seen as Radio to making digital audio a leading marketing channel in its own right. Spotify presented unique challenges of being known for a Premium service and advertisers and clients often felt dubious about the free tier. A huge part of the journey was changing perceptions of our clients and putting the Spotify Ads proposition on the map.I also focused on how we made the team as representative and diverse as possible, working with my leadership team we really shifted the make up of the team over the course of the four years. -
Global Chief Revenue OfficerPerformics Apr 2016 - Dec 2016Paris, FrAs Publicis Media strategy continues to evolve we are bringing together the performance expertise from across the groupe into a single operation, branded Performics. My role will be to drive our advertiser's business results and that of Performics through my areas of responsibility including Marketing, New Business, Product, Innovation, Partnerships and trading. As the world's largest performance operation we are looking forward to leading the agenda across the globe. -
Global Chief Executive, Performance MarketingStarcom Jan 2016 - Mar 2016Chicago, Il, UsResponsible for the new unit focused on Performance Marketing globally. Responsibility to pull together all of the assets to deliver against a performance brief including Search, Social, SEO, programmatic for performance, Web analytics and more. We are building a next generation performance practice built on the best of tech and data and aimed to engage at the individual user level. Company then merged with Performics and moved to Global CRO -
President, Global ClientsVivaki Feb 2015 - Dec 2015Chicago, Illinois, UsWorking alongside Exec level agency management and senior global advertisers on programmatic strategy I will be focused on supporting both stakeholders in maximising the worth of this incredibly exciting ecosystem. As programmatic enters a new stage of maturity where advertisers are looking to organise around the opportunities of data, tech and content VivaKi will provide a crucial pillar of support through the VivaKi OS and the ability to consult / advise partners through the myriad of opportunities available to them. -
President, Audience On Demand Emea And Na Client ServicesVivaki May 2014 - Jan 2015Chicago, Illinois, UsI continue to manage the EMEA expansion of Audience On Demand, programmatic offering for Publicis Groupe, now in 17 markets as well as Partnerships for the region, but take on the exciting new challenge of North American Client Services including agency relations, planning and activation based out of New York. Working closely with the Global President and Exec team we look to take AOD into the next phase of its incredible story.
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Executive Managing Director / Evp, EmeaVivaki Jan 2013 - Apr 2014Chicago, Illinois, UsPart of Publicis Groupe, the world’s third largest communications group, VivaKi was established in 2008 to propel the digital transformation and expertise of the Groupe and its agencies. Today we are the global leader in digital advertising solutions, working with the world’s leading organizations to help them navigate the evolving and chaotic media landscape. VivaKi is a product, data and services company organized across four distinct pillars: Products and Solutions includes Audience On Demand™, a market-leading addressable media buying practice with performance, protection and partnerships front and centre. VivaKi Exchange is a trading operation that leverages the scale of the Groupe’s combined media clout in 16 markets around the world, negotiates the most efficient and effective opportunities for our clients. Emerging Opportunities contains the Ventures team, pulled together from representatives from every agency in the Publicis Groupe, working closely with Start Ups and emerging companies to bring the cutting edge in addressable and dynamic interaction to the Groupe and it's clients. Across the globe, VivaKi employs more than 500 engineers, technology experts, product designers, analysts and digital marketing professionals. I sit as part of the Global Executive Board representing all markets in Europe from UK to Russia across all VivaKi disciplines.
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Executive Managing Director, EmeaVivaki Apr 2012 - Apr 2014Chicago, Illinois, UsVivaKi is the strategic entity created by Publicis Groupe to leverage the combined scale of its media and digital operations, which represent nearly U.S. $50 billion in global ad spend and influence. VivaKi aggregates the marketplace influence of five autonomous brands, including two global media agencies: Starcom MediaVest Group and ZenithOptimedia; two leading digital marketing agencies: Digitas and Razorfish; and a premiere futures practice: Denuo. On behalf of its agency brands and their clients, VivaKi faces the market to help identify and build technology, message distribution, audience aggregation and content solutions for the future. Sitting at the core of VivaKi is the VivaKi Nerve Center, which serves as the future facing digital operation that works in Technology, digital partnerships and innovation designed to power the individual brand agencies. This alignment reflects Publicis Groupe's conviction that a totally new and more integrated organization of the media, interactive, analog and digital universes is necessary to leverage scale and technological innovation, the key determinants of future success. As Executive Managing Director EMEA I have been promoted to the Global Board and will lead EMEA growth whilst guiding with the rest of the Board the direction of the VivaKi Nerve Center.
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Managing Director, EmeaVivaki Feb 2010 - Mar 2012Chicago, Illinois, UsOne man with a brief to launch and grow Audience On Demand. The role involved the earliest stages of setting up AOD. Education, education, education was primary with a view on educating agency leaders and clients alike.I was focused on how we worked with support from US and commercials of the operation. An incredibly exciting time and very quickly I launched UK, France and Spain with people on the ground and ad dollars starting to grow.I started to be vocal in the market place which was starting to feel the earliest jolts of this disruptive new model and rallied for this new system driving efficiency, efficacy and transparency.
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Director Of Advertising And Sourcing OperationsTmp Worldwide Jan 2009 - Oct 2009New York, Ny, UsThe role encompasses all departments outside of Account handling at TMP within advertising and sourcing. Areas of management include Creative, Production, Media digital and offline, Digital Development, MI, Research and Planning, D4C. -
Director Of Media And DigitalTmp Worldwide Apr 2008 - Dec 2008New York, Ny, UsDirector of Media and Digital will oversea the departments of Media online and offline, digital creative production, MI, and Campaign Management.
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Head Of DigitalZenithoptimedia Jan 2007 - May 2008London, London, Gb• Oversaw the integration of digital planners from Zed Media who worked on ZO clients into the main ZO planning function, • As the digital lead for the agency worked on all major pitches, managed senior media owner relationships and worked with our International teams in the agency to coordinate our efforts and resources• Managed the profitability for digital in ZO, managing hours across top 20 clients• An active member of the IPA and IAB digital councils throughout my role with a particular focus at the time on the relationships with the newly formed IASH• Headed up a large digital education programme across the agency. No less than 20 planners for instance took the Google GAP exams as part of their normal planning training. • New business was a major part of my role with the pinnacle coming in targeting, creating and maintaining a relationship with the senior O2 digital client, prompting a review, leading, planning and writing the pitch to a £30m win. -
Group Marketing DirectorZenithoptimedia Apr 2005 - Jun 2007London, London, GbGroup Marketing Director• Created a working strategy to cover PR prospecting agencies, new business, and internal marketing including creation of latest credentials, brochures and website• New business was core to my role, creating target strategies and working on marketing strategies to open dialogue with potential prospects• Created a new business team in the agency, moving from a one man job to a collective energy in the agency for new business.• Developed a broad network of relationships with journalists, auditors, Introduction agencies and key media
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Commercial DirectorZed Jan 2004 - Mar 2005
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Digital StrategistZenith Interactive Solutions Jan 2000 - Jan 2004Alongside four others we started the first digital media operation Inside Zenith Media. Pioneering digital strategy and buying a time of TV and Press domination. We grew the team to 50+
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Tv BuyerZenithoptimedia 1996 - 2000London, London, Gb
Marco Bertozzi Skills
Marco Bertozzi Education Details
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UclItalian And Business Studies -
Wellingborough School
Frequently Asked Questions about Marco Bertozzi
What company does Marco Bertozzi work for?
Marco Bertozzi works for Thezoo.london
What is Marco Bertozzi's role at the current company?
Marco Bertozzi's current role is Co-Founder TheZoo.London ex Whalar | Spotify | Publicis | 40 over 40 2022 | Investor | Chairman of Board | IPA iList special mention.
What is Marco Bertozzi's email address?
Marco Bertozzi's email address is ma****@****ify.com
What is Marco Bertozzi's direct phone number?
Marco Bertozzi's direct phone number is (312) 739*****
What schools did Marco Bertozzi attend?
Marco Bertozzi attended Ucl, Wellingborough School.
What skills is Marco Bertozzi known for?
Marco Bertozzi has skills like Digital Marketing, Online Advertising, Marketing Strategy, Strategy, Digital Media, Marketing, Mobile Marketing, Trading, Digital Strategy, Online Marketing, E Commerce, Leadership.
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