Bertrand Forest Email & Phone Number

Lyon, Auvergne-Rhône-Alpes, France

Clichy

Marketing Plan : Construction and execution of the 4P plan and products roadmap (launchs and renovation)Promotion: management of sales and in store operations on a national scaleDigital : Update of the product information management data, social network animation and follow upPackaging: Analyse and reflection on brand visual and positioning. Brief and follow up with agenciesTraining: Creation of training and selling tools for central buying group, salesforce, demonstrators and POS representativesSector specific learning: customer needs, distribution, industrialisation and product formulation

Région De Lyon , France

• Responsible for marketing mix of solar and optical ranges. • Treatment of all information relating to products.• Requirement collection and project coordination with design and manufacturing department for products intended for High Mountain sponsored athletes. • Design support sales tools.• Technical and cost negotiations with suppliers (glass, license).• Sales force training and support.• Launch results and sales development analysis and feedback.

Région De Paris , France

Web-Marketing• Melty Brand analysis and positionning on the market.• Site intendance level statistics, digital benchmark. • Business documents management.Communication• Responsible for partnership relations.• Management of the corporate website.

Région De Paris , France

Support the product manager with following activities:• Marketing mix for launch of new models (Qashqai +2, Murano)• Monitoring and managements operational projects (doc, training)• Benchmarking (pricing, options)

Rüsselsheim, Germany

Support after-sales marketing manager with following activities:• Operational and event projects.• Weekly sales statistics reporting.• Competitors Intelligence and information to related teams.

Inbound Marketing, Marketing

- Comprendre les enjeux de l'inbound marketing - Mettre en place une stratégie d'inbound marketing - Générer plus de leads qualifiés.

Digital Brand Content

- Proposer un contenu original et innovant - Engager sa communauté à travers ses contenus de marque - Définir et diffuser un contenu.

Master'S Degree, International Marketing

Master I, Marketing Et Communication