Bertrand Charron Email & Phone Number

France

Blue Planet

Helping drive a strategic conversation and contributing to the development of a foresight culture at the ASC. Supporting the Senior Management Team and working towards embedding insight/foresight processes across all phases of the ASC strategy, planning and policy cycles/tools. Providing full breadth and depth understanding of ASC’s current strategic positioning notably via ongoing benchmarking, analysis of trends, challenges/opportunities and scenario-building. Identifying potential futures… Show more Helping drive a strategic conversation and contributing to the development of a foresight culture at the ASC. Supporting the Senior Management Team and working towards embedding insight/foresight processes across all phases of the ASC strategy, planning and policy cycles/tools. Providing full breadth and depth understanding of ASC’s current strategic positioning notably via ongoing benchmarking, analysis of trends, challenges/opportunities and scenario-building. Identifying potential futures in the creation of stakeholder value and programme growth. Show less

France

Responsible for developing and implementing a proactive strategic corporate communications plan, and supporting ASC's reputation as the world’s leading certification programme for responsibly farmed seafood. Working closely with other departments to craft and deliver executive communications; and help steer ASC’s reputation on and offline. Coordination of cross organisational communications planning. Coordination and steering of rapid response to media requests and provide colleagues with… Show more Responsible for developing and implementing a proactive strategic corporate communications plan, and supporting ASC's reputation as the world’s leading certification programme for responsibly farmed seafood. Working closely with other departments to craft and deliver executive communications; and help steer ASC’s reputation on and offline. Coordination of cross organisational communications planning. Coordination and steering of rapid response to media requests and provide colleagues with statements and background information as needed (Q&As, FAQs etc.). Part of a senior team of advisors , notably on media strategy, issues, crisis communication, interventions, briefings etc. Show less

International

Member of the World Benchmarking Alliance (WBA)'s Expert Review Committee (ERC) for the Food and Agriculture Benchmark (FAB) since February 2024; and prior to that on the ERC of the WBA's Seafood Stewardship Index (SSI). The FAB ranks the sustainability performance of the 350 most influential companies; assessing firms from farm to fork on their environmental, nutritional and social impact. The SSI ranked the sustainability performance of the world’s 30 most influential companies in the seafood… Show more Member of the World Benchmarking Alliance (WBA)'s Expert Review Committee (ERC) for the Food and Agriculture Benchmark (FAB) since February 2024; and prior to that on the ERC of the WBA's Seafood Stewardship Index (SSI). The FAB ranks the sustainability performance of the 350 most influential companies; assessing firms from farm to fork on their environmental, nutritional and social impact. The SSI ranked the sustainability performance of the world’s 30 most influential companies in the seafood industry, representing about a quarter of the world’s global seafood industry revenue. The SSI benchmark assessed major fishing and aquaculture companies, seafood brands, seafood processors and aquaculture feed companies on their social and environmental impacts, aligned with the UN Sustainable Development Goals (SDGs). (https://seafood.worldbenchmarkingalliance.org/). Show less

Blue Planet Ii

The ASC's mission is to transform aquaculture towards environmental sustainability and social responsibility using efficient market mechanisms that create value across the chain.Communicating to a variety of audiences the environmental sustainability and social responsibility merits of ASC'S stringent, independent, accountable, performance & metric-based certification programme, is part of my roles at ASC. I also sits on the Expert Review Committee (ERC; representing ASC) of the World… Show more The ASC's mission is to transform aquaculture towards environmental sustainability and social responsibility using efficient market mechanisms that create value across the chain.Communicating to a variety of audiences the environmental sustainability and social responsibility merits of ASC'S stringent, independent, accountable, performance & metric-based certification programme, is part of my roles at ASC. I also sits on the Expert Review Committee (ERC; representing ASC) of the World Benchmarking Alliance's Seafood Stewardship Index (SSI) which has just launched its first report -- first of its kind global benchmark ranking the Top 30 seafood companies on their UN SDG impact -- at the Our Oceans conference in Oslo in October 2019 (https://seafood.worldbenchmarkingalliance.org/).The Aquaculture Stewardship Council (ASC) is an independent, international non-profit organisation that manages the world's leading certification and labelling programme for responsible aquaculture. The regularly reviewed ASC standards have been developed in line with the Food and Agriculture Organisation of the United Nations (FAO) Guidelines and the programme is the only aquaculture certification scheme to be recognised as a full member of the ISEAL Alliance (other ISEAL members include the Marine Stewardship Council [MSC], Alliance for Water Stewardship, Fair Trade, The Forestry Stewardship Council...). The ASC also uses the ISEAL Code of Good Practice for Assessing the Impacts of Social and Environmental Standards to demonstrate the ongoing validity of its work. Show less

Blue Planet I

SeafoodIntelligence.com is [was; site now offline] an exclusive subscription-based international market & economic intelligence news & information portal aimed at global seafood stakeholders. All articles in the News Database were multi-indexed & fully searchable, using hundreds of keywords (by species, industry sectors, themes, countries, etc.). Whilst much of the news was about consumer, marketing, politics, production & food security trends & regulatory/legal issues… the overall focus was… Show more SeafoodIntelligence.com is [was; site now offline] an exclusive subscription-based international market & economic intelligence news & information portal aimed at global seafood stakeholders. All articles in the News Database were multi-indexed & fully searchable, using hundreds of keywords (by species, industry sectors, themes, countries, etc.). Whilst much of the news was about consumer, marketing, politics, production & food security trends & regulatory/legal issues… the overall focus was on ‘sustainability’ and ‘sustainable’/’responsible’ seafood.Seafood Intelligence strived to help filling the 'knowledge gap' and to enable access to reliable, objective, and up-to-date information (while highlighting differences of opinions) re. the global aquaculture & fisheries industries, and sustainable seafood trends. Sustainability, CSR & Accountability…. By focusing on transparency, companies responsible for the exploitation of a significant proportion of the world’s fisheries (and/but also terrestrial [re. farmed fish’s Feed]) resources - with the potential social, economic & environmental impacts this entails - can demonstrate to their stakeholders and society at-large, that they care about ‘sustainability’ and are continuously striving to improve and mitigate negative impacts; and can be thus ‘trusted’ to do so. To avoid accusations of greenwashing, stated ‘sustainability’ intentions and claims only become credible if they are backed by measurable deeds and by proactively providing transparent access to monitoring data. Transparency is an essential driver to the seafood industry’s social license to operate.This is why I also set up a project which ran for 7 years: ‘Benchmarking Global Seafood (Top 100) & Farmed Salmon (Top 35) industry's Transparency performance’. Show less

Blue Planet

It is my strong belief that Sustainability Reporting is an integral part of ‘Sustainability’… Notably, by focusing on transparency, seafood corporations (incl. aquaculture, fisheries, feed, traders) can/should demonstrate to their stakeholders & society at-large that they ‘care’ about ‘sustainability’, and – precisely - ‘how’ they are striving to improve and mitigate negative impacts... to become ‘trusted’. To avoid green/blue-washing allegations, corporate players ‘sustainability’ claims only… Show more It is my strong belief that Sustainability Reporting is an integral part of ‘Sustainability’… Notably, by focusing on transparency, seafood corporations (incl. aquaculture, fisheries, feed, traders) can/should demonstrate to their stakeholders & society at-large that they ‘care’ about ‘sustainability’, and – precisely - ‘how’ they are striving to improve and mitigate negative impacts... to become ‘trusted’. To avoid green/blue-washing allegations, corporate players ‘sustainability’ claims only become credible if they are backed by #metric/#KPI-based reporting... and preferably 3rd-party audited. Monitoring & Evaluation (M&E) and Transparency are thus not only needed to progress on the 'Sustainability' journey; but are also an essential driver for industry acceptance and its social license to operate (SLO). In order to precisely monitor & evaluate, and comparatively benchmark/rate corporate players’ respective performances, I developed over the course of 8 years a 100+ KPI-based Transparency M&E methodology aimed at: a) world’s Top 35 Salmon firms and main Feed companies [2010-2017]; b) world’s Top 100 seafood firms [2015-2017].Being the only comprehensive annual benchmark of the global salmon farming & seafood industry’s transparency, the voluminous Seafood Intelligence reports became an industry reference and encouraged many corporations to learn from their best performing peers to improve their Sustainability Policies. Reports provided much sustainability performance data; and insightful ‘Sustainability Conversations’ with C-suite execs & other key stakeholders. (Testimonials: http://www.seafoodintell.com/?page_id=18).Metric & traffic light colour-coded multi-indexed results, allowed many ('000s) comparisons across firms/regions/sectors. In the last [2017] edition, only 9/35 salmon farming & 5/11 feed companies [& 2/16 salmon industry organisations in 2016] performed ‘very well’… Much work thus still lies ahead!#Top35salmon, #Top100Seafood Show less

France & Global

Prolific writer on many seafood, sustainability, aquaculture & salmon farming topics as Founder & Editor of SeafoodIntelligence.com. Monitoring & comments targeting all seafood business international stakeholders; ‘ocean-to-plate’ news concept. Portal designer & Chief Editor. Markets, regulatory & scientific R&D monitoring commentaries. Risk perceptions & media.Presentation on ‘Transparency & Sustainability Reporting in the Global Seafood Industry’ at the World Seafood Congress (WSC)… Show more Prolific writer on many seafood, sustainability, aquaculture & salmon farming topics as Founder & Editor of SeafoodIntelligence.com. Monitoring & comments targeting all seafood business international stakeholders; ‘ocean-to-plate’ news concept. Portal designer & Chief Editor. Markets, regulatory & scientific R&D monitoring commentaries. Risk perceptions & media.Presentation on ‘Transparency & Sustainability Reporting in the Global Seafood Industry’ at the World Seafood Congress (WSC) 2017 in Reykjavik, Iceland; ‘Aquaculture & the Media: Perceptions of Perceptions…’ at the October 2015 UN FAO, GSI and IDH-sponsored workshop on ‘Increasing Public Understanding & Acceptance of Aquaculture’, in Vigo, Spain; moderated session ‘Sustainability Challenges for 2020: The Stakeholders’ of the Global Salmon Initiative (GSI)-organized International Seminar “Pathway to Sustainability II”, in Puerto Montt, Chile (Oct. 2014).Among other things, Seafood Intelligence was the official/exclusive media partner of the 2007 World Seafood Congress in Dublin; & Media Partner for the first 2 years of the Seafood Summit (Jacksonville, Florida/USA & Barcelona, Spain) organised by the Seafood Choices Alliance. Seafood Intelligence has MoUs re. subscriptions with the following: International Institute of Fisheries Economics & Trade (IIFET); the North American Association of Fisheries Economists (NAAFE), the US National Shellfisheries Association (NSA), the European Aquaculture Society (EAS).Key clients include C-Suite executives in the realm of fisheries & aquaculture/salmon farming, government & international agencies officials, academics/universities, marketers & consultants, NGOs, Foundations, industry organisations/leaders, aquatic science professionals, banking & insurance professionals. Show less

Europe, Norway, Ireland, France, Usa & Canada, Chile, Russia

One of the 3 co-founders of Intrafish. Chief Editor of Intrafish.com & Managing Director of IntraFish Ltd. & Shareholder in the holding company IntraFish AS. Instrumental in setting up of two subsidiaries in Ireland (Galway) and Seattle (WA, USA). Involved in M&As, due diligence. Handling of legal, personnel & budgetary issues for 30+ staff; Hire & training of journalists, Commissioning editor in charge of 15 journalists reporting from 6 bureaus (3 continents). Founding editor of the… Show more One of the 3 co-founders of Intrafish. Chief Editor of Intrafish.com & Managing Director of IntraFish Ltd. & Shareholder in the holding company IntraFish AS. Instrumental in setting up of two subsidiaries in Ireland (Galway) and Seattle (WA, USA). Involved in M&As, due diligence. Handling of legal, personnel & budgetary issues for 30+ staff; Hire & training of journalists, Commissioning editor in charge of 15 journalists reporting from 6 bureaus (3 continents). Founding editor of the 'Intrafish' international monthly newspaper, etc. International News Editor for the international 'IntraFish Media' group, specialising in international seafood & aquaculture-related industry news (3 news websites, 1 monthly international newspaper) & market reports.First English-writing journalist @ Intrafish.com at its launch (1997) after working on IntraFish's precursor fax-only newsletter service: 'Seafarm Business Review'. In charge of the "market report" segment which evolved into a co-operation with Kontali Analyses AS (1999-2000). Authored & edited many industry & market reports focusing for eg. on infectious salmon anaemia (ISA) disease & virus, yearly aquaculture/seafood markets (per country/species) analysis, aquatic animal health & vaccines, organic salmon production & eco-labelling, international seafood trade, novel aquaculture species, emerging markets, EU Common Fisheries Policy, etc. Show less

Ireland

Covered for 5 years+ for a French daily newspaper all the main elections, current affairs, politics & economic developments (eg. 'Celtic Tiger' times) in the Republic of Ireland/Eire; with particular emphasis on the politics of the ‘Peace Process’ and sectarian issues in Northern Ireland/Belfast.

Europe, Ireland (North & South), Uk, Norway, Usa, Canada

Freelanced for various newspapers & magazines: New Scientist, Via Europa, Technology Ireland, (then Cork.) Examiner, The Connacht Tribune, Ceol agus Craic (Founding Member & Features Editor), The Irish Farmers’ Journal, Plaisir de la Pêche, Diagonales Est-Ouest. Intern at Le Progrès, The Herald (Glasgow), Associated Press/AP & Agence France Presse/AFP (Paris), Le Monde, etc.. Author of three 26’ TV documentaries on fly-fishing in Ireland for Seasons (Canal + Group): trilogy on salmon, trout &… Show more Freelanced for various newspapers & magazines: New Scientist, Via Europa, Technology Ireland, (then Cork.) Examiner, The Connacht Tribune, Ceol agus Craic (Founding Member & Features Editor), The Irish Farmers’ Journal, Plaisir de la Pêche, Diagonales Est-Ouest. Intern at Le Progrès, The Herald (Glasgow), Associated Press/AP & Agence France Presse/AFP (Paris), Le Monde, etc.. Author of three 26’ TV documentaries on fly-fishing in Ireland for Seasons (Canal + Group): trilogy on salmon, trout & sea-trout fly-fishing. Show less

Galway, Dublin: C'Est Dans L'Eire

Worked as editor & proofer on seven French educational books [all re. Leaving Cert/ A Levels/Baccalaureat level], Ireland. Grammar, teaching...

Various translation assignements, including technical (manuals), biomedical, scientific/environment, genetics, fisheries, tourism, legislative, economics, politics (speeches), news, annual reports & PR. News translation at the Associated Press (AP), Paris.

Ireland (Eu Headquarters)

Editing & proofing for "cultural biases" (geography, history, geopolitics, international politics & travel) articles in Microsoft's Encarta Encyclopaedia, 1997 & 1998 CD-ROM editions.

Msc/Dess, Dess Journalisme Bilingue; Bilingual Journalism, Foreign Correspondent In English-Speaking Countries

Activities and Societies: Institut du Monde Anglophone

Postgraduate Diploma, Natural Resources Management

Politics, economy, environmental & planning law (UK & EU), environmental impact assessment (EIA), satellite remote sensing (RS).

Master Of Science (Msc), Bsc, Biology Of Populations

Focus on genetics, microbial ecology, hydrobiology, biochemistry, plant & animal physiology.

Bac ‘D’ & Bac ‘C’

Education record

Activities and Societies: Spent some very good childhood years in A.S. Neill's progressive #SummerhillSchool (www.summerhillschool.co.uk).