It's crowded out there. Differentiation is key. You are different but no one sees you.At Lipion, we help tech companies to focus on a clear Ideal Customer Profile (ICP), sharpen their positioning, reframe their competition and craft winning sales narratives. What set us apart is our ability to draw from deep, hands-on experience across early-stage startups, high-growth product-led companies, and enterprise sales vendors. This unique perspective allows us to partner with CEOs, CMOs, and Product Marketing leaders to evaluate and execute impactful go-to-market (GTM) initiatives tailored to their specific stage and challenges.Active and past clients: ActiveDraft (construction) | ActivTrak (workforce analytics) | AskNicely (customer experience) | Bigleaf (network optimization) | Byrst (3D modeling | augmented reality) | Concord (contract lifecycle management) | Solid Data (data democratization) | Trace (AI video processing) | Zendesk Labs (conversational experience)A little bit more about me: I bring over two decades of experience in devising and executing well-defined GTM strategies, crafting impactful messaging, and building marketing and product marketing organizations from the ground up.Past employers: SolarWinds (Transactional) | SonarSource (Product-led) | NetIQ (Enterprise) | Troux (Enterprise) | TrustRadius (Marketplace) | J.P Morgan (Consumer) | Kellogg's (Consumer)