Digital Content Strategist
CurrentIn my current role I wear a lot of hats! Most notably, but not limited to:+ Conceptualizing and implementing multi-channel marketing campaigns across email, blog posts, and social media to an audience of over 250,000 recipients.+ Managing Instagram by scheduling, photographing and writing posts + engaging with audience, to the result of a 65% increase in followers and 284% increase in reach within the first year.+ End to end development of articles, blog posts, and product reviews to align engaging content with sales pushes and product launches.+ Programming and collaborating on video content for stories/reels, and our reimagined YouTube channel.+ Launching and overseeing Velotech’s affiliate marketing program, through recruitment, onboarding and day-to-day management of affiliates, athletes, and teams.+ Increasing brand awareness by coordinating community partnerships, sponsorships & events, both locally and nationally.I also dabble in HTML, take impeccable notes (I'm the unofficial company scribe), and am over the moon when I can use my position to positively impact the community.
