Journalism Trust Initiative (JTI) is an independent mechanism that is widely used around the world as emerging business practice to distinguish and empower trustworthy, ethical journalistic news organisations. JTI was initiated and is operated by the Paris-based press freedom watchdog and human rights NGO Reporters Without Borders (RSF). It has been developed by a panel of international experts under the aegis of the European Committee for Standardisation (CEN) and published in the form of an ISO-type standard as Workshop Agreement CWA 17493 in December 2019.JTI is at the disposal, on a voluntary basis, of news organisations that participate by checking internally how they comply with the ISO-type standard (and adjust if they want), by disclosing it externally and transparently, and as an option by getting externally & independently audited to be granted an official JTI Certification. JTI is also meant to be used by a wide range of actors such as citizens, tech platforms, advertisers, self-regulatory and regulatory bodies, media development organisations, philanthropies and many more.To support the widespread use and recognition of JTI, I engage with news & publishing professionals including owners, editors-in-chief, directors and more around the world to grow overall understanding of what JTI entails, to enhance brand recognition and to maximise participation by news organisations. I frequently organise hands-on workshops, speak at conferences and represent the JTI in the media.

DII is a marketing agency that connects, informs and equips C-suite executives, elected and non-elected officials, regulators, think tanks and experts. Editorial excellence is at the heart of DII's solutions, an asset to organizations that strive to stay ahead of trends, regulations and skills, and shape tomorrow's world. With headquarters in Paris, DII engages global communities of avid learners on issues including: Finance - Health Care & Pharma - Legal & Compliance - Communication & CSR - AI, Data & Marketing - Public Affairs.Part of the Axel Springer-POLITICO joint venture, DII tailors solutions for organizations that seek to upskill, elevate their message, profile top executives and amplify their brand to influential communities. Services include editorial underwriting, live events, media campaigns, market researches/studies, executive learning and more.I worked as an account director to support the business development team in identifying prospects, growing established relationships and crafting proposals that are best aligned with DII's partners' internal and external objectives.

POLITICO is a global non-partisan news organization that covers politics, policy and the people in power. Since its inception in Europe in 2015, POLITICO has rapidly become the most read, influential source for an audience of powerful individuals — policymakers, influencers and opinion formers. Subscriptions to POLITICO Pro services and advertising & sponsorships are the only sources of revenues of the company.I worked as an account director in the team for advertising, events sponsorship and strategic partnerships at POLITICO Europe's HQ in Brussels. POLITICO creates custom solutions for partners to amplify their brand to global influencers, make their advocacy reach the top policy & decision makers, contribute to thought leadership, or manage a crisis campaign. Services include: editorial underwriting - brand content - social media - print & digital advertising - live events.I actively identified prospects, contributed to expanding the revenues from advertising and sponsorships, and grew the volume of business with long-term clients and sponsors. I worked with EU and national institutions, public and private organizations, trade and lobbying associations, media buying agencies and PR consultancies.On multiple occasions, I coordinated multi-market campaigns that leverage POLITICO platforms in the U.S. and in Europe, and oversaw both the internal and external communication with stakeholders based in different time zones.

ICHEC Brussels Management School is a prominent business school in Brussels, Belgium. It stands out from the others in Belgium for its close contacts with businesses across all sectors and for pushing its students to gain and maximise their professional experiences throughout their academic journey.An Assistant Professor (Ad Interim), I have been in charge of the organisation of the ICHEC Housing Project, a social project carried out each year by students in their 2nd year of their Bachelor’s Degree in Burkina Faso, Benin (West Africa) and in India. Instead of doing a general first internship in a company, these students build houses, facilities for farms and/or schools, and take part in reforestation programs in one of these aforementioned destinations. On top of volunteering, they get some experience in the field with young adults of their age from different cultures and backgrounds. I personally travelled to Burkina Faso in July with a team of 17 students and helped managing the project with them.

ASAP Worldwide is a PR, communications and advertising agency that specializes in country branding, institutional and corporate communications for emerging and booming markets. The visibility services on offer included the production and publication of special features, brand content and advertising within international media outlets including USA Today, The New York Times Magazine, Fortune Magazine EMEA or The Japan Time.I developed and produced all institutional and corporate narratives that would feed into the overall storytelling of the special country feature. I conducted interviews with Prime Ministers, Ministers of Finance, Energy, Foreign Affairs, Tourism, Governors of Central Banks, Senators, Parliamentarians, Ambassadors and other institutional government figures. I also interviewed Chairpersons, C-suite executives and top representatives from public and private organizations across various sectors.My work was on the ground and involved a close coordination of logistics. I supervised a team of 2 to 3 in each market and held frequent touchpoints with the head office.

Headquartered in Brussels, Strictly Confidential Music Publishing is among Europe's leading independent publishers with a vast roster of writers and composers from around the world. Services offered mostly include one-stop-shop solutions for copyright administration and sub-publishing in key European markets, creative support and licensing/synchronization.In this role, I worked closely with the Creative Director on select Artist & Repertoire responsibilities. In particular, I was in charge of the commercial development of controlled copyrights with the licensing, or synchronization, of these copyrights in audiovisual productions internationally — long-feature films, documentaries, commercials or artistic audiovisual creations.Responding to and keeping track of inbound requests, I proactively prospected key markets and accounts to grow the synchronization revenue and maximize the potential for further synchronization of popular copyrights.I maintained an ongoing touchpoint with licensees and prospects such as music supervisors, audiovisual producers or advertising and creative agencies, and promoted of the local and international catalog of copyrights, singers and songwriters.I built strong professional relations with artists, their managers and agents, PR and media representatives, record labels, concert venues, and music and movie festival organizations.Born a music lover and an avid listener, I also had the great opportunity to have access to concerts and festivals of all genres.