Bertrand Raoult Email & Phone Number

Clovelly, Nsw, Au

Sydney, Australia

Promotion and facilitation of foreign direct investment (FDI) to Canada

Sydney, Australia

Business France is the global French Agency for International Business Development. Business France promotes technologies, products, services and know-how from France, and puts French-based professionals in contact with their international counterpartsACHIEVEMENTS• Steered profitable business development engagements for more than 300 French companies• Pitched my client’s solutions, successfully securing & facilitating business meetings with C-level executives and other senior prospects, including multinationals and F500 companies. • Developed a network of potential targets as well as in-depth relationships with major stakeholders within key Australian companies through active account management.• Organised and managed 11 major trade missions, generating proven new business opportunities (from POC to commercial or distribution agreements) for over 120 companies.• Increased turnover by 48% for existing clients, and by 32% for new clients, and secured deals with 38% more companies than my objectives.• 72% of the companies I have account-managed have developed business relationships with local companies (Vs 35% company average).• Assisted 20 companies in launching their operations locally.RESPONSIBILITIES• Account-manage a portfolio of French companies and advise them on the most effective ways to develop, build and communicate their capabilities to achieve sustainable growth. • Provide consultancy on business development and account management strategies, execution and market opportunities to senior management of French companies. • Proactively increase French exports to the A/NZ markets.• Develop a strong network of market contacts, set-up C-level meetings with potential partners, customers or distributors, and organise individual and collective trade missions and events.• Assist companies willing to launch operations in Oceania: feasibility studies; marketing and sales strategy; market research; etc …• Lead a team of up to 6 people

Dublin

The technology start-up Oddsfutures.com is the world’s first dedicated sports odds trading exchange.ACHIEVEMENTS• Successfully contributed to the launch of Oddsfutures.com in February 2011.• Gained over 10000 new customers in the first year of activity, with over €3.5M traded during that period (38% over projections), with a marketing spend in press, DM, PPC, banner and infomercial campaigns of €100k, complemented with ongoing viral, PR, emailing and affiliate efforts.• Agreed strategic long term partnerships through active account management with software suppliers, data suppliers, affiliate networks and publishers, resulting in Oddsfutures featuring on over 300 partner and affiliate sites (50% over target).• Monitored and constantly reformulated interactions on social networks and forums, creating engaging communication channels with customers, prospects and affiliates.• Developed, implemented and monitored a strong SEO and SEM strategy, and actively contributed in month to month traffic increases, peaking at over 110k visits. • Achieved a churn rate of under 20% through personal interactions with customers, and constant monitoring of trading activity.• Drew the basis for further adaptation of the product for mobile and Facebook apps, and for introduction into foreign markets, including France and the US.RESPONSIBILITIES• Full responsibility of the definition, implementation and monitoring of the Marketing and Sales Strategy, including Pricing, Customer acquisition, Customer relationship management, Direct marketing, Product development, On-line marketing, Channel and affiliate marketing, PR. Definition of Oddsfutures’ positioning, selection of targets and channels and e-commerce strategy.• Development of the company’s partner and affiliate network, and active account and affiliate management of key partners.• Formulation and control of strategic, P&L, production and sales & marketing plans, budgets and projections.

Dublin

ACHIEVEMENTS• Development of the products and services for 32cc Group (www.32ccgroup.ie), including selection of leisure and hospitality partners and site content creation in order to contribute to traffic generation.• Launch of Extreme Ireland’s French, Spanish and German websites (www.extremeireland.ie - operator specialised in active holidays), and promotion of their services to international markets, resulting in a 25% increase in global traffic, exceeding revenue targets by 40%.• Define and implement the marketing strategy of Marketmaker’s new venture (www.oddsfutures.com).RESPONSIBILITIES• Assist SME’s in the definition, development, execution and measurement of their marketing and sales strategies.• Contract sales, marketing or operational missions in the areas of Internet marketing, Product, Business and market development, Channel relationship management, Accounts management, Customer portfolio analysis, Prospection of international markets, Project management, and Marketing research

Sydney, Australia

SAS Institute is the largest privately owned Business Intelligence software company in the world and a leader in business analytics, with solutions used in 44,000 sites across 108 countries.Achievements• Performed in-depth qualitative and quantitative analysis of the factors that can influence customers to cancel their renewals of SAS products, through internal and external interviews, data mining and statistical analysis.• Developed detailed Case Studies on five companies that recently cancelled part or totality of their SAS licences.• Identified five major cancellation reasons and provided recommendations to SAS management.Responsibilities• Identify the reasons why SAS’ customers cancel their software renewals, as a part of the customer satisfaction initiative undertaken by SAS’ management. • Provide practical recommendations and suggestions for the improvement of the cancellation performance of the Company.

Sydney

Adeltur group provides destination management services across Europe, through Adeltur (Rome, Italy) and Hibernia Tours (Dublin, Ireland).ACHIEVEMENTS• Established collaboration agreements with 30% of the organisation’s key target Tour Operators, as well as with a substantial number of smaller players. Generated €280K revenues in year 140% over target.• Generated insertion of some of the organisation’s products in the programs (brochures and websites) of 8 major tour operators, representing a 100% growth.• Achieved an increase of 120% in the number of ad hoc group and incentive quotation requests, with an 22% transformation success rate (company average 16%).RESPONSIBILITIES• Solely responsible for the sales and marketing strategy of the Australian and New Zealand markets. Tour Operators and Travel Agencies database development. Identify opportunities for business growth through market analysis, segmentation, targeting, positioning and conception of Welcome To Europe value proposition.• Active field sales activity, negotiation and development of collaboration agreements, and management of existing accounts.• Represent the organisation at major events, trade fairs and workshops.

Dublin, Ireland

Adeltur Ireland is the irish incoming agency of Italian Tour Operator AdelturACHIEVEMENTS• Negotiated partnerships with key suppliers based on competitive rates, allocations and exclusive service levels, resulting in lowering cost base by 5% and increasing margins by 7%• Increased clients base by 120% and turnover by 60% in one year, overachieving €1M target by 35%, through activation of personal network and active targeting of new geographical markets• Defined and communicated actively the company’s value proposition, resulting in establishing long term relationships with key customers, increasing partnership agreements by 35%• Achieved a 12% profit margin on new clients and raised margins by 2%, to 11%, on existing clients, while industry average remained at 10%.RESPONSIBILITIES• Effective management of the administration and operation team, including recruitment of temporary and full time staff, training, motivation, process definition, quality standards and budget.• Growth strategy definition and implementation, including analysis and targeting of potential new markets, new product and services development, and development of the value proposition.• Manage all aspects of Client Services. Negotiate and develop key account plans, covering pricing, conditions, contracts, customer relationships and after sales.

Irish Welcome Tours is Ireland’s third largest destination management company, providing a full range of services for FITs, groups, incentives, events and conferences to leading tour companies and operators worldwide.Responsibilities• Organisation of group tours, including transport, accommodation, guiding and entertainment• Key accounts management, including sales, customer relationships and development of the value proposition, pricing and contract conditions for all quotations and tender submissions• Match high levels of service, flexibility and customer satisfaction with sales and profit margin objectives in a highly competitive environment• Assisting general management on key issues related to the French and Spanish marketsAchievements• Developed market share by 10%. Achieved sales revenues of €2M, 10% over target • Generated profit margin increase of 2% on key markets, through active supplier selection and negotiation• Initiated, devised, implemented and actively monitored customer satisfaction surveys, resulting in 60% decrease in customer complaints and securing key accounts contract renewals of 100%.• Improved debtors turnover days from 20 to 10 days

Caracas, Panama

Tucaya is a leading Incoming tour operator based in Caracas and Panama City, and provides FIT, groups and Incentive services in Venezuela, Panama, Costa Rica and Florida on a global basis. Responsibilities• Provide advice and information to senior management to enable them to formulate the strategic direction of the company with respect to its growth and diversification • Assess the company’s operations, including supply chain and internal processes• Analyse current and potential markets, and research of possible new destinationsAchievements• Reviewed the company’s operations, resulting in reducing the supplier’s portfolio by 30 %, standardising recurrent procedures and improving the quotation process time by 50%• Recommended Panama as the second destination in the Company’s portfolio• Commended for the successful launch of the operations in Panama, including administrative and legal status, staffing and product design

Brittany Ferries operates routes between France, the UK, Ireland and Spain, and is the leading ferry operator on the western channel.Responsibilities• Define the business strategy, develop and implement the marketing plan to ensure final results• Directly manage a team of 15 people, including sales executives, product and CRM managers• Optimise the pricing strategy by implementing yield management and fluid pricing systems• Negotiate partnership agreements with key customers, tour operators and travel agency networksAchievements• Increased market share by 4% and revenue by 5% in a declining market (-3%), through improvement of resources allocation, redeployment of the sales force and review of the compensation system• Trained sales team and front line managers to innovative pricing techniques and led internal stakeholders through the change process, resulting in high levels of adhesion in the sales strategy• Directed the rationalisation of the tour operating offer, improving turnover by 30%• Implemented a CRM strategy resulting in an increase of 15% of repeated purchases in specific targets Other positions held with Brittany Ferries:Deputy Manager – French Incoming department - France Dec 1997 - Apr 1999 Tourism Coordinator Spain Dec 1994 - Dec 1997

Mba, Management, Marketing, Finance

MBA

Undergarduate Diploma, Business

MBA

Diploma In Management

Education record