Bertus Schoeman Email & Phone Number

Port Elizabeth, Ec, Za

Umhlanga, Kwazulu-Natal

iKhokha is a financial technology company that helps entrepreneurs and businesses of all sizes start, run, and grow. 💪➪ Implementing a code-based marketing tech stack consisting of Snowflake, Hightouch, HubSpot, Mparticle, Braze, AppsFlyer and MixPanel focusing particularly on the customer engagement components (includes reviewing and selecting the best platforms and tools for the stack)➪ Building omnichannel engagement journeys in Braze and HubSpot focusing on acquisition and retention➪ Collaborating with multiple teams to ensure campaign success with journeys that are based on customer personas, life cycle, user actions and attributes➪ Ensuring that content is of high-quality and aligns with industry best practices produced for engagement journeys by collaborating with designers, copywriters and CX/UX/UI specialists➪ Using organic, resource-light, cost-effective MarTech tactics to gain exposure, increase customer acquisition, increase demand generation and revenue, and retain an active user base➪ Assuring high-quality data management processes are followed when integrating MarTech tools and platforms Collaborating with the research team to identify and address customer requirements➪ Collaborating with CX/UX/UI, marketing specialists and digital teams to drive adjustments and improvements to content and digital strategies➪ Reviewing and analysing data to monitor engagement, identify trends and create data-driven strategies for MarTech projects➪ Teaching department members how to use the automation tools efficiently

Sunninghill Park, Johannesburg

Universal Healthcare offers healthcare management and technology solutions to companies in South Africa. My team and I worked on the company's digital marketing, web and mobile app development. 💻➪ Implemented a code-based marketing stack including WordPress, Salesforce, MailChimp, Zapier, Slack, Crisp Chat, infoBib, Briteverify➪ Developed SEM/SEO, email, content and social media strategies, as well as customer engagement and retention strategies➪ Analysed and reported on MarTech KPIs to measure progress and achieve objectives➪ Built effective relationships with multiple business units, including a traditional IT department, to align goals and improve customer experience➪ Mentored a student on my team as part of a business program designed to help students from underrepresented groups develop essential skills

Johannesburg Area, South Africa

Stratum Benefits is a gap cover and health insurance company. I introduced the company to digital marketing and implemented a code-based marketing stack. 🗂️➪ Developed email, content, social media, SEO/SEM, and customer engagement strategies➪ Established effective working relationships between multiple teams within the organisation➪ Implemented a code-based marketing stack including WordPress, MS Dynamics 365, MailChimp, Zapier, Slack, and Briteverify➪ Analysed digital marketing KPIs to measure progress and achieve objectives

The Offices Of Hyde Park, Block A, Strouthos Road, Hyde Park, Sandton, 2196

Mpowered offers B-BBEE Compliance Management software to businesses and companies.I introduced digital marketing to the company and implemented a code-based marketing stack. 🧑🏼‍💻➪ Implemented a code-based marketing stack including HubSpot, Salesforce, MailChimp, Zapier, Slack, and Briteverify. ➪ Developed SEM/SEO, email, content, and social media strategies➪ Hired a small team to assist with content development and copywriting➪ Worked together with the product team to make sure our software offered an excellent customer experience➪ Ran multiple internal workshops on everything from Salesforce to improving sales-client relations➪ Tracked and reported on digital marketing KPIs

Randburg, Johannesburg

I ran content and social media marketing for MK, an alternative music channel on M-Net (Multichoice). I also helped out with some KykNET and Vuzu projects. ➪ Created all of MK's social media platforms and grew its following to about 86k in just a few months➪ Created tons of original, mostly video-based content➪ Launched MK's podcast and got a constant flow of guest bloggers and content creators to keep MK's community entertained➪ Convinced management to implement a proper CMS for MK and KykNet➪ Managed large content creation/social media teams for events like OppiKoppi where a team of around ten people would be covering the events and posting to MK's social platforms in real time➪ Worked with other marketing groups and creative agencies like Ogelvy on more significant campaigns to create exceptional digital experiences for MK➪ Won various awards for MK campaigns - setting the brand apart➪ Involved in the first live streaming of a music event in South Africa, which was pioneered by MK➪ Assisted during live streaming of many popular festivals throughout the country➪ Monitored and reported on digital marketing KPIs in order to measure growth and progress/achieve goals

Randburg, Johannesburg

Randburg, Johannesburg

Potchefstroom

Martech: Leveraging Data And Technology In Marketing Online Short Course, Marketing Technology, Martech: Leveraging Data And Technology In Marketing Online Short Course

Digitisation in marketing requires businesses to adopt a strategic and collaborative approach to marketing technology. Smart organisations.

Ba (Hons), Corporate And Visual Communications

Bachelor'S Degree, Communication And Psychology

Activities and Societies: Tutoring, Radio Production, Music, Theatre, Video Production

Diploma, Writing For Social Media

This course targets effective content creation for blogs, Facebook, Twitter and other social media.

Wordpress Essential Skills, Web Page, Digital/Multimedia And Information Resources Design

Advanced Business Communication Skills, Communication, General

The Complete Digital Marketing Course, Digital Marketing, Certification Course

https://stackskills.com/p/complete-digital-marketing-course1

Hubspot Academy Inbound Marketing, Digital Marketing, Certification Course

https://www.udemy.com/inbound-marketing-course

Seo, Social Media & Digital Marketing Strategies, Digital Marketing, Certification Course

https://www.udemy.com/marketing-plan-strategy-become-a-great-marketer

Writing Like A Pro: Writing Tips, Tricks, & Secrets 2018, Writing, General, Certification Course

https://www.udemy.com/writinglikeapro/learn/v4/overview