Lecturer in Creative Business at the Leisure & Event Management faculty. Experienced coach and consultant for project groups. Specializing in Management and Entrepreneurship. Oversees the Sports Experience Area, bringing innovative perspectives to the intersection of sports and events.

Wholesport, distribution | marketing | sales / physiotherapy | business development | producttraining | Benelux | Distributor Benelux for the brands: A-Champs | Exopek | IVO Trainer At Wholesport, we understand that focus is the key to achieving remarkable results. By concentrating our efforts on sourcing and promoting the finest sports innovations, we ensure that our partners and clients have access to the very best in the industry.WHOLESPORT ' we embrace sports innovation' www.wholesport.nlbert@wholeport.nl

A-Champs is getting people to move with engaging tech and science-based solutions so that more people can enjoy the benefits of living an active & healthy lifestyle.The A-Champ company is a fusion of nerds, creatives and athletes that have played and worked with some of the biggest global sports leagues, brands and retailers.Our purpose is to get people of all ages to move, so they can live healthy and happy.That’s why we are the SportsTech company that develops easy-to-use, playful and science-based smart technology for training.We created ROXs Pro – the game changing smart training assistant for Sports, Fitness and Health Pros.ROXs Pro trains body & brain via interactive training experiences, making every session more engaging and effective. Are you interested to become a reseller of the Rox Pro in the Benelux, please send me a private message.www.wholesport.nlbert@wholesport.nl

As a Sport Physical Consultant for TFA, my role revolves around empowering footballers to lead the life of a professional athlete and excel in their sporting careers. I take on the responsibility of advising athletes on various aspects beyond training and competitions, ensuring they comprehend the essential elements required to reach the pinnacle of their potential and maintain peak performance over the long term - encompassing training, matches, and recovery.

Worked in this period for: Pharmaspray / Mediccsports / Sportbase / Medicsafe, these companies are all related to each other. Most of the time I was working in the function general manager for Medicsafe. www.pharmaspray.com / www.mediccsports.com / www.sportbase.com / www.medicsafe.nl Medicsafe B.V. is a stable and one of the biggest companies in the sport medical industry for many years with a large and wide range of sports medical products. Medicsafe supplies wholesalers / physiotherapy practices / sports associations / sports clubs (topsport) / schools / but also directly to the sports carers and the athlete themselves

Consultant for Sales / Marketing / New Business / Business Development / Media projects

In this period I was responsible for all the commercial activities at FunX Radio / Online / Events FunX is the radio station for and by young people in the Netherlands. FunX has been a convincing market leader in the Randstad for years among young people aged 15-35 years. These young people and young adults are constantly busy with music, trends, brands, hypes, social issues and culture. They develop their own various lifestyles. To be as close to the listeners as possible, FunX works with city editions. Local productions are launched daily from Amsterdam, Rotterdam, The Hague and Utrecht. In addition to these local editions, there is also a nationwide FunX edition on the cable.

Consultant for Sales / Marketing / Business Development and Media Projects

Sold and developed media concept (tv / events / films / online One of the largest independent production companies in the Netherlands, IDTV is at the forefront of developing and producing (integrated) concepts in the areas of video, events and online engagement. Its clients consist of TV broadcasters, private companies, non-profit organizations and the government.www.idtv.nlIt's about people at IDTV. As a creator, IDTV gets close and personal always enabling dialogue. IDTV spotlights people, wants to know more about them and fully intends to share life stories.

Responsible to integrate brands into the ID&T Media and Event Platform of ID&T. One of the events was the most famous dance event in the world Sensation. The company is still going strong. www.id-t.com

Responsible to sell radio commercials / non spot advertising to media agencies and also directly to brands. www.epowersales.nl

I was responsible for selling directly outdoor campaigns to brands in the Netherlands.Mediamax is take over by Exterion Media. www.exterionmedia.com/nl

Rayon manager for the brand Lipitor in the region West Nederland. My clients where Hospitals, cardiologist / Pharmacies / General Practitioner.Parke Davis is a pharmaceutical company and now a daughter of Pfizer.