PUBLICIS GROUPE MAKES IT REAL.Expanding its capabilities into brand experiential.Guillermo Bonmati South LatAm Cone CEO announced the launch of REAL, a brand activation and experiential agency specializing in creating significant connected experiences for brands.Berty Gimenez y Brotons, a multi awarded industry veteran with over 20 years of experience in this area has been appointed as the Managing Director of the new agency.The launch of REAL in Argentina is in line with Publicis One`s ongoing commitment to expand the range of communications solutions it can deliver for its clients.Prior to REAL Gimenez y Brotons was for the last 6 years the Managing Director at Publicis Groupe ARC Buenos Aires and before that he was the Director of Creative Content with Human Full Agency and Craverolanis EURO RSCG Entertainment Director.Throughout his career, he has led executive production of local and international content with talents including Malcolm Mclaren, David Lachapelle and Paris Hilton to list a few. Over the years, he has worked with clients such as Coca-Cola, Adidas, Mondeléz, Moet-Hennesy, Nivea, Stella Artois, Campari, Puma, Levis and Motorola amongst others. His works were also recognized by leading creative festivals including Cannes Lions, Wave Festival, Fiap, Sun and Effie Awards.“Every day we are more stunned by brands messages, todays audience disbelieve on so much noise and demands for brands that live and do for real, we simple do: emboding connections between people and brands. Turning liquid ideas into thrilling experiences. Based on our three pillars including Experiential Activations, Phygital and Talent Booking” said Gimenez y Brotons.The brand new agency is already making it REAL with clients including Renault, Visa, Phillip Morris International, Mondeléz and Nestlé among others.www.onerealagency.com