-Manage, curate, and edit The Society’s quarterly newsletter (~100 pages), interface with staff, leadership, member contributors, key opinion leaders, and advertisers. Ghostwrite articles for Society President and Committee Chairs-Produce The Society’s 60’x80’ booth for its annual meeting (~1,000 attendees): design and execute the structure in coordination with exhibiting company, plan and manage booth staffing, all with special considerations for the ongoing COVID-19 pandemic for the April 2021 meeting-Design and execute all email marketing programs from strategy to creation and execution, creating campaigns to further all the organization’s goals (member acquisition, event registration, product sales, monthly newsletters, emergency communications, etc.), with special attention to engagement and retention -Anticipate strategic needs and create appropriate print and digital marketing collateral by providing guidance to an in-house digital marketing specialist, graphic designer, and freelance printers/vendors-Implement a new brand book, provide guidance and monitor its adoption across the organization’s media channels and marketing collateral (written voice, color palette, photography guidelines, logo usage, etc.)-Grow the organization’s membership, both domestically and internationally, by designing and implementing comprehensive marketing campaigns including email, print and digital advertising, social media, and exhibits

-Designed and implemented a comprehensive social media strategy geared toward lead acquisition, brand recognition, and audience engagement-Created and refined Google Analytics, Pardot, and Salesforce lead attribution systems to accurately track conversion points and ROI-Managed budgets related to social media advertising, digital display advertising, Google AdWords and original content syndication-Attended industry trade shows with dual-roles of generating booth traffic via social media and in-booth lead acquisition-Cultivated relationships with industry influencers to secure synergistic promotions

- Design and implement annual fund donation campaign from conceptualization to implementation- Plan and execute special events from the annual gala to post-concert receptions- Maintain Raiser's Edge donor database and generate reports for marketing and communications- Earned Grant Writing Certification from The Nonprofit Partnership, Long Beach- Act as main liaison with the Symphony's volunteer organization to leverage their support to best serve the Symphony's needs

-Direct company’s social media presence including planning, copywriting, and community moderating-Manage social media marketing budget while optimizing campaigns for success across multiple KPIs-Execute changes to custombuildingproducts.com and its 50-plus products including management of Technical Data Sheets, Safety Data Sheets, White Papers, Technical Bulletins, Brochures and Videos

-Create email marketing campaigns that meet sales goals-Manage social media accounts-Design print & web graphics for marketing purposes-Produce, execute & fulfill monthly subscriber rewards contest-Create, edit & maintain digital acquisition & contest forms/landing pages

-Design advertising and marketing materials as needed-Reach out to various types of media to secure publicity-Assist in the planning marketing strategies for a wide range of titles