1. Paid Advertising Expert: Led Meta and Google Ads campaigns, achieving high conversions and exceptional click-through rates by mastering budget management and A/B testing strategies.2. Social Media Strategist: Boosted brand engagement by 50% YOY through innovative social media tactics, integrating custom graphic design and targeted content creation to enhance online presence.3. Email Marketing Specialist: Orchestrated personalized email campaigns that significantly improved open rates by 40% and click-through rates by 20%, utilizing advanced segmentation and automation.4. SEO & Website Optimization Wizard: Increased organic search rankings by 70% by applying SEO best practices and optimizing web design, significantly enhancing user interaction and traffic.5. Product Description Writer: Created compelling, SEO-optimized product descriptions, significantly increasing online visibility and sales with effective copywriting and engaging graphic elements.

In partnership with Her Hustle Kenya, under the project She means Business, I train small business owners in Kenya on how to optimize their Meta Platforms to ensure that their businesses are thriving.I train on1. Meta Tools2. Branding and Brand Loyalty 3. Facebook and Instagram Advertising4. Making Instagram your Shop and more

In collaboration with Meta's "She Means Business" initiative, I provided specialized training to SMEs in Kenya to maximize their use of Meta platforms, ensuring sustained business growth. My training focused on:Meta Tools: Educated business owners on leveraging Meta's suite of tools for business analytics and engagement.Branding and Brand Loyalty: Taught strategies to enhance brand identity and cultivate lasting customer loyalty.Facebook and Instagram Advertising: Guided SMEs on effective advertising techniques to maximize reach and ROI on both platforms.

I design coordinate, and set up M&E for project monitoring and evaluation. This includes data collection, analysis, and reporting of information to inform project implementation. I enjoy designing research instruments ( Questionnaires, discussion guides, briefs, and sampling plans).

I helped set up multimedia presentations for use in meetings with key stakeholders. I was involved in the planning and execution of events and marketing programs. I Monitored editorial, social media, and online sources daily for industry trends that would help inform the optimization of company processes.