· Conducting product market research in key countries, interviewing consumers and KOLs, analyzing competitors, and creating user personas.· Summarizing product market positioning, target demographics, product name, tagline, and selling points.· Collecting and analyzing consumer and market feedback, and adjusting product and content positioning accordingly.· Leading content operations in key country markets, sales channels, and media channels.· Coordinating visual and copywriting teams, executing content strategy and key projects (such as brand website, Amazon listing, head KOL, social media, etc.), and monitoring content performance indicators.· Product training and building positive rapport with external agencies and partners.

· Managed the global social media calendar for the company brand, coordinating with other departments and external partners to create and execute a cohesive social media strategy across multiple platforms· Increased the brand awareness, engagement and loyalty of Huion through emerging social media channels. Increased the followers of the company brand’s Facebook, Twitter and Instagram by 40 times in five years through engaging content creation, posting and monitoring· Led the day-to-day management of the company brand’s Twitter, Instagram, and YouTube channels, responding to comments and messages, tracking analytics and reporting on performance.· Stayed on top of emerging social media channels such as Twitch, Reddit and Discord, developing strategies and content to tap into new audiences and opportunities· Coordinated the creation of social media assets and maintained the visual brand identity of the company brand on social media· Developed multi-channel partnerships with global artists to broaden brand awareness globally· Ran creative online campaigns to activate fan interaction and attract potential consumers, measuring and analyzing their effectiveness for future improvement· Strategized and upgraded brand story and image for different regional markets (e.g., North America, Europe, Japan, etc.), helping localized branding content for Huion brands· Been an in-house brand culture instructor to promo company culture internally and externallyteam building and training, and developed the social media department from scratch. Led a creative marketing team of 10 since 2021.· Stayed alert to industry and competitors’ product dynamics, worked closely and proactively with other company departments like R&D to adjust and optimize the social media strategy.

- Responsible for the content operation, user operation, and maintenance of Facebook, Twitter, and Instagram, collecting and analyzing operation data and adjusting operation strategies based on the data. - Develop, cultivate and maintain overseas influencers' cooperation, and provide resource support such as photo and video materials to promote the company's online marketing activities. - Research industry trends and market demand, and collect competitor product features and customer feedback. - Refine the company's strengths and product highlights, and be responsible for the creative content planning of critical new products, such as visual materials, social media content, etc.

- Develop and cooperate with influencers from various channels to bring in quality traffic - Responsible for social media content planning, and increasing the number of fans. - Responsible for market demand research and competitive product research and assist in determining the market positioning of new products. - Assist customer service to deal with various issues, such as handling complaint issues.