For over two decades I've both led and been very hands-on crafting creative solutions for the advertising of dozens of B2B and B2C brands—including for the National Basketball Association, Yale University, Ricoh, Citi, Apple, Mastercard, Nivea, Unilever, Kraft, Hershey’s, S'well, SC Johnson, National Football League, Canadian Football League, Hewlett Packard, Bombardier, Hilton, TD Canada Trust, Telus, Waterworks, National Film Board of Canada, and even the US State Department and New York City Mayor's Office. My experience has led me to advise the federal Government of Canada and the provincial Government of Alberta on the structuring of New Media industry subsidy programs. I also served as Vice President of the Digital Alberta board where I helped lead the development of its brand, annual award show and secure government as well as private funding. I've been asked to advise one of Canada's largest telecommunications companies, Telus, in its immersive story-driven content and grant development. I also advise the Alberta University of the Arts, Lethbridge College, and Bow Valley College on their respective New Media programs.For nearly a decade I've hosted productions and educational programming in Calgary with a particular focus on creating opportunities to experience the art and technology of creative storytelling. Over the years, I have provided creative direction and production for annual creative events in Toronto, New York City, Seoul, Hollywood, Chicago, Tokyo and Amsterdam and collaborated with titans of the industry. I also worked as the Photography Manager at the Banff World Media Festival for three consecutive years—and led a team to document the Teenage Paparazzo Experience North American Tour with Adrian Grenier.I’m an alumni of the National Screen Institute and a member of the Producers Guild of America as well as the Canadian Media Producers Association.Continually exploring the creative forms of film, television, branded, and narrative experiences.