Bess Chen Email & Phone Number

Rahway, NJ, US

Taipei City, Taiwan

・Spearheaded the creation of 10+ weekly push notifications, popups, and email marketing campaigns, leveraging advanced segmentation techniques to optimize audience engagement tactics. Achieved an exceptional 40%+ CTR growth through iterative testing and content refinement. Additionally, increased popup OR frequency by 20%+ and boosted email marketing CR by.

California, United States

・Orchestrated a systematic and strategic social media re-branding initiative, emphasizing brand differentiation through a thematic plan and Meta ads. Achieved remarkable results, with a 20%+ increase in engagement and a corresponding growth of 20%+ in followers.・Collaborated with a diverse network of 100+ influencers for various social media campaigns, UGC.

Taichung City, Taiwan

・Oversaw and coordinated three marketing teams across different cities, each comprising 6+ members, to execute a diverse portfolio of 100+ online and offline campaigns aimed at promoting various services and expanding target audience reach.・Facilitated the integration of team members' capabilities to create broader value and foster self-fulfillment within.

Taichung City, Taiwan

・Directed the management of a government top-tier annual event project with a budget exceeding NTD 20 million, overseeing a 5-day city parade featuring performances from five international groups and attracting over 20,000 attendees.・Strategically operated various social media platforms to maximize event visibility and engagement. Collaborated with a.

Vancouver, British Columbia, Canada

・Assisted students to administration enrollments of top universities in BC such as credit transfer, qualification document, online course preparation, transcription, and tutor arrangement.・Demonstrated ability to effectively manage multiple student projects simultaneously, ensuring all tasks are completed on time and within scope.

Nantou County, Taiwan, Taiwan

・Supervised operations across three restaurants, overseeing a team of 15+ staff members to execute 50+ events catering to a maximum of 1K+ attendees. Events included weddings, conferences, celebrations, product launches, social gatherings, exhibitions, and team-building activities.・Developed and implemented promotional strategies and campaigns to.

Diploma Of Education, Business, Management, Marketing, And Related Support Services

Bachelor'S Degree, International Business

Bachelor'S Degree, International Business

Diploma, International Tourism And Hospitality Management

Activities and Societies: ATCC national entrepreneurship competition 4th place

Bachelor'S Degree, International Business