Bess Chen Email & Phone Number

Rahway, Nj, Us

Taipei City, Taiwan

・Spearheaded the creation of 10+ weekly push notifications, popups, and email marketing campaigns, leveraging advanced segmentation techniques to optimize audience engagement tactics. Achieved an exceptional 40%+ CTR growth through iterative testing and content refinement. Additionally, increased popup OR frequency by 20%+ and boosted email marketing CR by 40%+ through innovative merchant and brand optimization strategies.・Successfully executed and managed over 100 marketing campaigns… Show more ・Spearheaded the creation of 10+ weekly push notifications, popups, and email marketing campaigns, leveraging advanced segmentation techniques to optimize audience engagement tactics. Achieved an exceptional 40%+ CTR growth through iterative testing and content refinement. Additionally, increased popup OR frequency by 20%+ and boosted email marketing CR by 40%+ through innovative merchant and brand optimization strategies.・Successfully executed and managed over 100 marketing campaigns, resulting in a remarkable 500%+ increase in DAU and ATC metrics. Utilized weekly data analyses to drive continual optimization and maximize campaign performance.・Generated compelling WOM posts across 200+ social media and forum communities, effectively acquiring NTC customers. Established robust tracking mechanisms to measure effectiveness, leading to weekly reviews and continuous improvement.・Delivered insightful data analyses, translating findings into actionable insights and presenting comprehensive reports to drive strategic decision-making. Proactively proposed and implemented innovative solutions and testing methodologies to elevate CRM and overall marketing performance, consistently exceeding KPIs.・Pioneered CRM optimization initiatives, leveraging advanced analytics and machine learning techniques to drive significant improvements in order program effectiveness and user engagement.・Established partnerships with over 160+ KOC, amplifying brand exposure through strategic collaborations and campaigns. Show less

California, United States

・Orchestrated a systematic and strategic social media re-branding initiative, emphasizing brand differentiation through a thematic plan and Meta ads. Achieved remarkable results, with a 20%+ increase in engagement and a corresponding growth of 20%+ in followers.・Collaborated with a diverse network of 100+ influencers for various social media campaigns, UGC initiatives, giveaways, and brand ambassador programs. Implemented clear CTAs and trackable metrics to analyze data and optimize… Show more ・Orchestrated a systematic and strategic social media re-branding initiative, emphasizing brand differentiation through a thematic plan and Meta ads. Achieved remarkable results, with a 20%+ increase in engagement and a corresponding growth of 20%+ in followers.・Collaborated with a diverse network of 100+ influencers for various social media campaigns, UGC initiatives, giveaways, and brand ambassador programs. Implemented clear CTAs and trackable metrics to analyze data and optimize campaign results, resulting in a significant 50%+ reduction in the annual marketing budget.・Led the development of the brand's online store on Shopify, overseeing website design, banner creation, campaign management, customer service, order fulfillment, CRM implementation, EDM, Meta store optimization, and monthly data analysis using Shopify and Google Analytics.・Successfully executed co-branding collaborations for new product launches, leveraging synergies to capture instant attention from mutual target audiences. Show less

Taichung City, Taiwan

・Oversaw and coordinated three marketing teams across different cities, each comprising 6+ members, to execute a diverse portfolio of 100+ online and offline campaigns aimed at promoting various services and expanding target audience reach.・Facilitated the integration of team members' capabilities to create broader value and foster self-fulfillment within the teams.・Spearheaded the development and implementation of a comprehensive CRM system through LINE, consolidating online customer… Show more ・Oversaw and coordinated three marketing teams across different cities, each comprising 6+ members, to execute a diverse portfolio of 100+ online and offline campaigns aimed at promoting various services and expanding target audience reach.・Facilitated the integration of team members' capabilities to create broader value and foster self-fulfillment within the teams.・Spearheaded the development and implementation of a comprehensive CRM system through LINE, consolidating online customer service, product information dissemination, online campaigns, promotions, notifications, data collection, segmentation, membership management, and online payment functionalities into a unified platform.・Cultivated and nurtured business partnerships and co-branding collaborations, while diversifying business models to drive a notable 10% increase in annual revenue.・Developed and executed strategic plans for annual marketing budgets and projects, as well as KPIs and OKRs for each month and quarter, ensuring alignment with overarching organizational goals. Show less

Taichung City, Taiwan

・Directed the management of a government top-tier annual event project with a budget exceeding NTD 20 million, overseeing a 5-day city parade featuring performances from five international groups and attracting over 20,000 attendees.・Strategically operated various social media platforms to maximize event visibility and engagement. Collaborated with a diverse array of influencers, including 10+ streamers, KOLs, and bloggers, to organize online events, resulting in a remarkable 30%+ increase… Show more ・Directed the management of a government top-tier annual event project with a budget exceeding NTD 20 million, overseeing a 5-day city parade featuring performances from five international groups and attracting over 20,000 attendees.・Strategically operated various social media platforms to maximize event visibility and engagement. Collaborated with a diverse array of influencers, including 10+ streamers, KOLs, and bloggers, to organize online events, resulting in a remarkable 30%+ increase in organic engagements. Show less

Vancouver, British Columbia, Canada

・Assisted students to administration enrollments of top universities in BC such as credit transfer, qualification document, online course preparation, transcription, and tutor arrangement.・Demonstrated ability to effectively manage multiple student projects simultaneously, ensuring all tasks are completed on time and within scope.

Nantou County, Taiwan, Taiwan

・Supervised operations across three restaurants, overseeing a team of 15+ staff members to execute 50+ events catering to a maximum of 1K+ attendees. Events included weddings, conferences, celebrations, product launches, social gatherings, exhibitions, and team-building activities.・Developed and implemented promotional strategies and campaigns to consistently achieve monthly KPIs, leveraging innovative ideas to drive customer engagement and satisfaction.・Designed and implemented… Show more ・Supervised operations across three restaurants, overseeing a team of 15+ staff members to execute 50+ events catering to a maximum of 1K+ attendees. Events included weddings, conferences, celebrations, product launches, social gatherings, exhibitions, and team-building activities.・Developed and implemented promotional strategies and campaigns to consistently achieve monthly KPIs, leveraging innovative ideas to drive customer engagement and satisfaction.・Designed and implemented systematic training programs to enhance team efficiency and performance. Established performance tracking mechanisms to monitor progress and identify areas for improvement.・Maintained effective communication with event coordinators and various departments, successfully managing multiple event projects simultaneously. Cultivated quick adaptability and problem-solving skills to address challenges as they arose. Show less

Diploma Of Education, Business, Management, Marketing, And Related Support Services

Bachelor'S Degree, International Business

Bachelor'S Degree, International Business

Diploma, International Tourism And Hospitality Management

Activities and Societies: ATCC national entrepreneurship competition 4th place

Bachelor'S Degree, International Business