Promoted 2x

Helping the largest agent-led insurance company in the US acquire quality customers efficiently and effectively.Q1 2018 - increased leads to sales rate by 15% and customer applications by 50% y/y leveraging Google Analytics and Conversions signals for key client KPIs. This increased search investment by 100% y/y for specific sector. Grew partnership for continued A/B testing on quality Google Search and Display acquisition techniques.20% projects : transforming internal Googler CRM Tools, leading the Asian Googler Network for Chicago, and participating in UX/UI researches

Account Manager of LCS Performance Domestic SalesManage Retail, E-commerce, Telco, and Government sectors.Personal Portfolio (1 out of 4 AM/IMs in Pod)Q4 2015 - 21 accounts (105% Attainment, 23% y/y or w/o HK Gov’t at 122% Attainment, 115% y/y) vs Pod (94% Attainment, 36% y/y)Additional Projects:-Internal Coaching Event (APAC-Level)-Squared APAC, Hong Kong (Marketing, PR, Legal Lead)-Mobile-First-Cont. 3-year Office Bonding Events, End of year wrap up

Associate Account Manager of LCS Performance Domestic SalesManage Retail, E-commerce, Telco, and Government sectors. Personal Portfolio (1 out of 3 AM/IMs in Pod)Q1 - 15 accounts (100% Attainment, 171% y/y)vs Pod (84% Attainment, 2% y/y)Q2 - 28 accounts (107% Attainment, 136% y/y) vs Pod (105% Attainment, 31% y/y)Q3 - 30 accounts (101% Attainment, 16% y/y) vs Pod (121% Attainment, 44% y/y)Personally driven ~98 meetings/calls per quarter-Leverage digital knowledge, consumer research, industry trends, company analysis, and global best practices to craft winning marketing strategies to achieve clients'​ KPIs (revenue, profit, web traffic, engagement, APP downloads)-Track campaign statuses with client to ensure satisfaction and upsell with additional solutions (eg. 2x campaign spending with a retail client on Youtube - upsold with Cross-screen mastheads)-Drive meetings within companies from working level (day-to-day) up to C-Levels to understand their business thoroughly towards a holistic business approach (up to 6-7 per week)-Nurture new businesses (new to digital) with education, academies, and workshops to increase capabilities-Implement feasible and scalable solutions towards operational efficiency in team - 1:1 meetings, account splitting, redefining each Account Manager/Industry Managers'​ involvement-Launched first-ever HTML5 custom video & lightbox format in APACOther Projects:Mobile-first and O2O : Understand HK's consumer behavior trends (99% mobile penetration for 35&under and 80% for over) and develop scalable communications in mobile and Online to Offline solutions.Squared Hong Kong: Launched Greater China's first-ever Squared program in 2014 with 2 other teammates as the Head of Marketing & Commuications. Now cooperating with 7 additional members in HK to witness 5 additional launches in APAC for 2015 - Japan, Australia, India, HK, and Taiwan.

Campaign Executive of LCS Performance Domestic Sales• Strategically pitch and support all stages of client campaigns including deck creation, pitching, budget and idea planning, smooth execution, effective optimization, and troubleshooting.• Support the HK business’ long-range sales forecast and goals for next few years by continually identifying new opportunities for pitching client hero campaigns, streamlining team operations, and enhancing client relationships.• Launched the First-Ever Youtube Custom Channel Gadget of the Retail Industry (Case Study available in 2015), increasing subscribers by 30% and 200K free impressions through a full 360-degree three-month campaign through all advertising channels in addition to introducing and implementing newly launched ad products to the client during campaign period to enhance overall performance. • Became the First-ever contractor of Google APAC to receive spot bonus Others: Internal Events/g2g Organizer• Increased unity and overall warm “googleyness” for each member of the Google HK Office by holding the APAC HK office party under budget, organizing offsites, holding g2g Dance Lessons (nominated as g2g Superstar), and making every End of Quarter wrap-up deck during the year

book a 50-min coaching session with me (exclusively offered with Career Contessa) to learn more about: - Finding the Right Role Fit- Leaving a Traditional Industry- Positioning Yourself (Resume/Interview/Networking) for the Right team- Switching Industries, Roles, Locations, and Departments (I've done it all!)Book now. PM me for a 10% discount if you're a student or currently unemployed:https://www.careercontessa.com/hire-a-mentor/profile/Bessy-Tam/56023/

Mentoring 1 of 20 mentees, among the first-ever cohort for GET Cities fellows, accelerating the representation and leadership of women in tech. GET Cities stands for Gender Equality in Tech. It is a new initiative led by SecondMuse and Break Through Tech in partnership with Pivotal Ventures, the investment and incubation company created by Melinda Gates. Chicago is selected as the first city for GETcities to launch and I am honored to be a part of this transformational movement to increase women representation in tech (@26% - Bureau of Labor Statistics) especially among underrepresented groups & people of color

Started @biteswithbessy on Instagram, a fun-filled approachable restaurant, travel, and recipe account catered towards Asians in Midwest.Objective: to build domain expertise in social media marketing, understand content partnerships and product gaps in various platforms, develop user-focused insights for Instagram/Meta product tests i.e. Reels, increase follower count through experiments and testing.Grew the account from 0 to 22k+ followers through consistent organic posts (reels & posts), restaurant and brand partnerships, and cross-posts. Currently growing naturally at 100 followers per dayExample Global and National Partnerships include but not limited to:- Marriott- McDonald's- Toyota USA- This Little Goat- Giesen Wines- Haidilao Hotpot- Tao Group- Natural Catch Tuna- Wagyu X Potbiteswithbessy@gmail.com

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Strategies are proven to help high-performing professionals land dream jobs and companiesbessy@bessytam.com to learn more

• Conducted competitive research and analysis on university marketing efforts across the U.S.• Co-managed the campus-wide database of videography and photography release forms and created an instructional sheet for other interns to follow• Managed booths, analyzed definition inputs, developed marketing strategies, wrote/edited media releases and SEO content, and analyzed creatives for the first-ever institutional branding campaign of Babson College: “Define Entrepreneurship” campaign • Officiated creative ad spaces and spots on-campus that maximized audience exposure• Efficiently reorganized 10+ years worth of documents and creatives for easy access

• Created and reinvented the product throughout ten stages of elimination in FME, a first-year foundation class in which students create and run businesses, to ensure a profitable and sustainable business. The final product of FineTouch was customizable scratch-art laptop skins.• Broke-even in 2 weeks by reducing majority of fixed costs sourcing from China, and using existing team resources to transport supplies and school space to store supplies. All proceeds are donated• Designed and programmed company website through self-learning web development and coding language• Designed and drew customized designs per customers’ special requests• Launched and directed B2B selling• Created and launched a Facebook competition as part of a marketing campaign

• Translated documents to and from English and Chinese• Provided suggestions on stock photos for creative work• Updated the company’s descriptive profiles and project outlines of competitive airlines• Analyzed market trends in the airline industry and adwords for on-going projects• Performed quality check on multimedia advertisements• Prepared and effectively organized documents (news articles, agenda) for company and client meetings