At Musth, I served as a Technical PM, leading development initiatives for next-generation financial platforms that enhance stock trading, tracking, and financial literacy through modern, intuitive tools. My role combined software development, technical leadership, and product management to deliver cutting-edge, web-based solutions for the organization.Key Responsibilities:- Spearhead the design and development of innovative software solutions, overseeing all stages of the product lifecycle to ensure alignment with strategic business goals.- Facilitated Scrum ceremonies, including daily stand-ups, sprint planning, retrospectives, and reviews, ensuring the team stayed aligned with strategic business goals and maintained a focus on continuous improvement.- Led the product development lifecycle, working closely with engineering and marketing teams to break down complex projects into manageable tasks, clear user stories, and prioritized backlogs.- Collaborated cross-functionally with R&D, marketing, and stakeholders to refine the product vision, adapt to changing market demands, and integrate user feedback into development cycles.- Removed roadblocks, managed dependencies, and championed Agile best practices to promote a high-performing, collaborative environment.Achievements:Developed and launched multiple key features, achieving significant improvements in the efficiency and accessibility of financial trading platforms, by guiding the team through iterative, customer-focused delivery.Played a pivotal role in adopting and implementing new technologies within an Agile framework, resulting in enhanced product performance and increased customer satisfaction.Fostered an Agile culture within the team, accelerating product development cycles and improving responsiveness to market changes through iterative feedback and continuous improvement.

I joined Better to lead and optimize the strategy and processes for their email systems. Leveraging my SaaS background, I established a data-driven, automated pipeline, enhancing the efficiency and effectiveness of marketing campaigns. My role centered on building a high-performing, Agile team environment, improving cross-functional collaboration, and delivering consistent results.Key Responsibilities:Email System Architecture: Designed and developed a modular email design system, empowering marketing teams to build dynamic drip campaigns that enhance customer journeys and boost conversion rates.Agile Facilitation: As Scrum Master, I facilitated daily stand-ups, sprint planning, retrospectives, and reviews to maintain focus and promote an iterative development process.Cross-functional Collaboration: Worked closely with marketing, sales, and creative teams, using data-driven insights to guide the development of comprehensive marketing strategies.Analytics and Reporting: Developed and maintained dashboards to monitor campaign performance, ensuring transparency and providing actionable insights for continuous improvement.List Management: Managed email lists, including maintenance and segmentation, to minimize decay and unsubscribe rates while maximizing engagement.Compliance and Standards: Ensured all email campaigns adhered to brand standards, regulatory compliance, ADA criteria, and industry best practices.Backlog Management: Managed and prioritized the product backlog, ensuring email campaigns aligned with business objectives and adhered to compliance, branding, and industry standards.Achievements:Enhanced email engagement through advanced tracking and data analytics, enabling the team to make informed decisions for ongoing improvements.Streamlined production processes to ensure high-quality, on-time campaign delivery, consistently meeting or exceeding key performance benchmarks.

Y Combinator Startup School Alum S18As a co-founder and Head of Product and BrandLoyal, a startup graduated from Y-Combinator Startup School in 2018, I spearheaded the transformation of an initial concept into a robust SaaS Platform that enhances online reputation and customer satisfaction across 500+ business locations across 5 countries. My leadership was instrumental in propelling the product's expansion to serve clients globally while building on features to create a competitive moat for the company.Key Achievements:Product Innovation: Designed the core product features and systems, focusing on creating sustainable competitive advantages and establishing a significant competitive moat.UI/UX Design: Developed a comprehensive design system for core products, emphasizing intuitive user interfaces and seamless user experiences to boost customer satisfaction.Data-Driven Dashboard: Engineered a sophisticated product dashboard that aggregates application data and business metrics, facilitating data-driven decisions.Marketing Strategy: Pioneered various experimental marketing strategies that significantly increased customer acquisition and propelled company growth.API Development: Architected and refined the API and dashboard integration, facilitating seamless functionality across numerous business locations.Customer Success: Implemented effective onboarding and customer success strategies, utilizing drip campaigns to enhance retention and attract new business.Digital Transformation: Created a 'Smart Display' Web App and developed automation tools, converting physical interactions into digital touchpoints for advanced pixel retargeting and analytics.Project Leadership: Managed diverse teams, including contractors and consultants, adhering to agile methodologies to meet strategic goals.

Worked as an engineering consultant at Vroom leading up to their IPO in June 2020.Created organizational tools working with GCP to manage customer sales cycles.Made an internal onboarding tool for new hires to onboard effectively, access required documentation, gain/request access, and provide visibility for management to track and view onboarding progress.Implemented their transactional and promotional email system along with a modular templating solution with Send Grid API to easily implement drip campaigns and segment user audiences.

Selected as one of 50 to receive Toronto's Starter Company Grant in partnership with the Government of Ontario in 2015. I started Flow as a boutique digital studio which offered eye-catching and experiential web solutions for SMB's. I worked with a local team of polymaths (street artists, dancers, musicians, entrepreneurs) to craft engaging digital experiences for local businesses.

Selected as one of 16 to receive Markham's Summer Company Grant in partnership with the Government of Ontario in 2014.• Developed branding strategy and used statistics systems to monitor advertising efforts• Developed sales strategy to increase the number of clients through face-to-face meetings• Created and maintaining database of contacts and clients for records and marketing development• Created all marketing materials including website, flyers, business cards, etc.• In charge of all administrative duties such including sales and financing• Bi-weekly meetings with ministry to provide other small business owners with consulting as well as to discuss progress towards cash flow forecasts

As the Don of Leadership and Learning Opportunities, I am responsible for the development, planning and implementation of residence programs. These programs are designed to engage residents, enhance learning outside of the classroom, and provide opportunities for interpersonal and intrapersonal skills development during their time in residence. As such, I must act as a positive role model by committing to and maintaining a level of conduct. This includes responsible behaviour, academic leadership, acceptance of diversity and dedication to the betterment of the residence and university community.• Recruited, trained and managed council of 14 members to plan and execute residence wide programming• Collaborated with other residences to create the first annual university-wide residence sports event• Increased event turnout three-fold compared to previous years• Assist in development and updating of policies, procedures, and programs for international and domestic students living in residence

Elected by college vote to take on the role of assisting student clubs under New College Council. This role allowed me to act as a liaison between student clubs and New College Council. My duties included marketing events, implementing events, and funding for the student clubs.• Implemented new selection procedure for student clubs requesting to be affiliated with New College Council• Created protocol to assist clubs in gaining additional funding from New College Council budget• Revised New College student constitution to outline changes to club selection process and funding • Assisted with planning and execution of council events

In this role I worked closely with the Director of Operations and Research, as well as multiple Program Managers in all stages of the selection and recruiting process. Under tight deadlines I prepared contracts, coordinated induction processes, and ensured training for new staff was effectively implemented.• Organized first annual Alumni Panel Event, resulting in increased traffic on company website, increased federal funding for company as a whole, and critical information in the redesign of the company’s internship program• Optimized HR systems, reducing time spent reviewing each applicant by over 50%• Recruited and selected 18 new interns• Created and conducted monthly HR workshops for interns and the online community• Organized bi-weekly health events to promote wellness in the workplace• Facilitated weekly office meetings alongside Executive Director, Director of Technology and Director of Operations and Research