Beste Hulskers Email & Phone Number

Groningen, Gr, Nl

Groningen, Gr, Nl

Groningen, Netherlands

At Kinesso, a SaaS marketing solutions software firm operating in over 70 markets and part of IPG, I specialize in designing and owning the tools within the Creatives, Content and Activation Console as part of global design team. I lead end-to-end product design, including UX research, UI design, and prototyping, helping marketers, strategists, and creatives build, activate and analyse their campaigns. My work also includes designing products from scratch and redesigning & merging multiple tools into a streamlined platform, recognized by both the Indigo Design and Dutch Search Awards for delivering an exceptional user experience. Additionally, the products I designed were recognized by the Dutch Search Awards for Best Software & Tools and Best Full Funnel Campaign, as well as by Cannes Lions for an innovative government campaign.

Groningen, Netherlands

At Bgenius, part of Kinesso, I work as a UX/UI Designer, contributing to the full design process of content marketing hub tools. From initial research to final implementation, I play a key role in crafting intuitive solutions that support marketers and creatives in their campaign efforts.

As a freelance designer, I’ve honed a diverse range of skills in graphic design, visual design, art direction, and UI/UX. Over the past 10+ years, I’ve worked on a wide variety of projects, including print media, exhibition booths, websites, packaging, apparel, dashboards, landing pages, and branding. During this time, I’ve also had multiple exhibitions and received awards from design competitions I participated in.I’ve had the opportunity to collaborate with leading brands such as 5-star hotel chains, international film festivals, mining companies, rehabilitation organizations, magazines, sports centers, insurance campaigns, and construction and energy companies, delivering creative solutions that meet both aesthetic and business goals.

I was responsible for all graphic design projects across various companies under the Prince Group, including Euphoria Hotels, Brisco Travel, Myra Yachts, and more. My role included web design for each brand, leading photoshoots for marketing, developing logos, illustrations, and overseeing the print and publishing process. I also managed the social media content and strategy for all companies, ensuring cohesive visual branding and communication.