Beste Üder Kandemir Email and Phone Number
18 years of professional experience on marketing & payment systems and tailor-made project management with sustainable success stories in leading companies.Key Skills: CRM, Designing cross-sell propensity model, churn prediction modelling, conducting consumer segmentation, uplifting sales performance, designing product launches, CRM roadmap, CLM roadmap, VoC, Payment Systems, Designing and Managing Loyalty Programs, Co-Branded Products, Retail Banking, Customer Retention, Business Development, Brand Management, Strategic Planning, Digital Marketing Communications, Analysing Big Data, Management Consulting, Payment Systems, Card Management, Leadership, UI/UX, Project Management, Brand Strategy, Brand Marketing
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Marketing | Loyalty | Crm | Payment Systems AdvisorBest & Cans Mar 2021 - Present -
Crm - Head Of Loyalty Program ManagementModanisa Mar 2021 - Oct 2021 -
Strategic Planning & Corporate Relations, Marketing & Product ManagerKkb Kredi Kayıt Bürosu May 2015 - Mar 2021Istanbul, TurkeyDynamic and highly-qualified communication and marketing with the ability on management of all aspects on marketing for KKB products including Findeks Sales Channels.▪ Taking part in launching of Findeks brand▪ Campaign management; conducting feasibility studies and analyses for campaigns and carryingrelationships of the third parties▪ Managing field force on strategical marketing approaches▪ Preparing Sales and Marketing budget and realization follow up▪ Conducting feasibility studies for new products▪ Advertisement and promotion; preparation of contents of all marketing materials, preparation ofcontents of web pages, preparation of mailing and banner visuals and subpages for campaigns▪ End to end event process: attractive sales oriented campaigns▪ Measuring sales performance periodically▪ Working in coordination with IT, Communication Center, PR, Allocation, Operation, Accounting andSales Departments▪ Preparation of contracts for campaign, products and supplementary services and specifications▪ Designing, implementing and follow up marketing plans▪ Creating e-learning platforms including digital presentations on enhancing sales force for all Turkish banks -
Senior Expert ConsultantErnst & Young Global Consulting Services Nov 2013 - Apr 2015Istanbul, TurkeyParticipated in Debit & Credit Card Campaign Management and Implementation project which includes payment systems portfolio management strategy for leading banking companies and worked on a Customer Lifecycle Management project for the leading home improvement retail company which includes high level CLM roadmap design and CLM projects.In addition to client-based roles, fulfill a key role in the providing trainings for Forte around Credit Cards Management & Banking▪ Supporting the development of junior project team members through mentoring-based activities, training, guidance, etc.▪ Multi-tasking and managing significant workloads based on the specific engagement▪ Taking on a variety of tasks based on the specific engagement and level - examples includepreparing project plans, interviewing management / employees, conducting detailed analysis, preparing and conducting presentations, managing project budgets and team members, etc.▪ Adherence to client requirements on change methodologies, documentation and conduct standards▪ Managing e-commerce project to get executive buy-in and implementing tailor-made campaign offerings on Segment Management base▪ Co-led a team of consultants to define the roles and responsibilities of card payments systems, sales processes for retail and commercial business units, accompanying business requirements and balanced scorecards for a leading Turkish bank▪ Managing payment systems project to design a roadmap for Debit & Prepaid Cards for leading Turkish national bank (awarded project in global) -
Card Products Marketing ManagerTeb Aug 2011 - Nov 2013Working as Card Products Marketing Manager for new product launches and managing card loyalty programs.▪ Running projects which require analytical and organizational skills▪ Designing and monitoring customer acquisition campaigns that suits customers’ needs and buying behaviors, including designing retention campaigns and conducting feasibility studies▪ Dual brand management: Managing relations with Gosas Marka Ortakliklari for Bonus Credit Card and World Credit Card features and campaigns▪ Deal and manage the relationships with third parties that offer value added services for customer & card & merchant cooperation’s, events and organizations▪ Assigning targets for regions and branches and supporting them▪ Delivering daily, weekly, monthly analysis and following market trends and making competitive analysis▪ Conducting marketing research and competition analyses, determining market needs by interpreting results correctly▪ Campaign management; conducting feasibility studies and analyses for campaigns and carryingrelationships of the firm▪ Budget and realization follow up▪ Conducting feasibility studies for new products▪ Advertisement and promotion; preparation of contents of all print material, writing SMS texts, preparation of contents of web page, preparation of mailing and banner visuals and sub pages for campaigns▪ Measuring product performance periodically▪ Working in coordination with IT, Communication Center, PR, Allocation, Operation, Accounting andSales Departments▪ Preparation of contracts for campaign, products and supplementary services to product and specifications -
Brand ManagementGalatasaray Sk Jul 2010 - Sep 2011Responsible for the increase of sales and revenue, as well as the development and launching of new products and brands.▪ Managing sponsorship & partnership deals Europe-wide. Building and expanding Galatasaray on social media platforms.▪ Launching GSTV, club channel, in digital platforms (available on YouTube, Facebook, internet, IOS applications)▪ Development and launching new products/brands such as GS Bonus, GS Mobile, GS Bilyoner, GSnet▪ Social community management and sponsorship deals -
Credit Cards Product ManagementDenizbank Dec 2007 - Jun 2010▪ Conducting marketing research and competition analyses, determining market needs by interpreting results correctly▪ Taking part in launching of GS Bonus, Emekli Bonus, Paso Bonus▪ Brands cooperation on Bonus▪ Campaign management; conducting feasibility studies and analyses for campaigns and carryingrelationships of the firm▪ Advertisement and promotion; preparation of contents of all printed material, writing SMS texts,preparation of contents of web page, preparation of mailing and banner visuals and subpages forcampaigns▪ Measuring product performance periodically -
Alternative Delivery ChannelsYapı Kredi Sep 2006 - Nov 2007
Beste Üder Kandemir Education Details
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Master Of Business Administration (Mba) -
Economy -
Marmara Private High School
Frequently Asked Questions about Beste Üder Kandemir
What company does Beste Üder Kandemir work for?
Beste Üder Kandemir works for Best & Cans
What is Beste Üder Kandemir's role at the current company?
Beste Üder Kandemir's current role is Marketing | Loyalty | CRM | Payment Systems Advisor.
What schools did Beste Üder Kandemir attend?
Beste Üder Kandemir attended Beykent Üniversitesi, Sakarya Üniversitesi, Marmara Private High School.
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