Beste Üder Kandemir Email & Phone Number

Istanbul, Turkey

Dynamic and highly-qualified communication and marketing with the ability on management of all aspects on marketing for KKB products including Findeks Sales Channels.▪ Taking part in launching of Findeks brand▪ Campaign management; conducting feasibility studies and analyses for campaigns and carryingrelationships of the third parties▪ Managing field force on strategical marketing approaches▪ Preparing Sales and Marketing budget and realization follow up▪ Conducting feasibility studies for new products▪ Advertisement and promotion; preparation of contents of all marketing materials, preparation ofcontents of web pages, preparation of mailing and banner visuals and subpages for campaigns▪ End to end event process: attractive sales oriented campaigns▪ Measuring sales performance periodically▪ Working in coordination with IT, Communication Center, PR, Allocation, Operation, Accounting andSales Departments▪ Preparation of contracts for campaign, products and supplementary services and specifications▪ Designing, implementing and follow up marketing plans▪ Creating e-learning platforms including digital presentations on enhancing sales force for all Turkish banks

Istanbul, Turkey

Participated in Debit & Credit Card Campaign Management and Implementation project which includes payment systems portfolio management strategy for leading banking companies and worked on a Customer Lifecycle Management project for the leading home improvement retail company which includes high level CLM roadmap design and CLM projects.In addition to client-based roles, fulfill a key role in the providing trainings for Forte around Credit Cards Management & Banking▪ Supporting the development of junior project team members through mentoring-based activities, training, guidance, etc.▪ Multi-tasking and managing significant workloads based on the specific engagement▪ Taking on a variety of tasks based on the specific engagement and level - examples includepreparing project plans, interviewing management / employees, conducting detailed analysis, preparing and conducting presentations, managing project budgets and team members, etc.▪ Adherence to client requirements on change methodologies, documentation and conduct standards▪ Managing e-commerce project to get executive buy-in and implementing tailor-made campaign offerings on Segment Management base▪ Co-led a team of consultants to define the roles and responsibilities of card payments systems, sales processes for retail and commercial business units, accompanying business requirements and balanced scorecards for a leading Turkish bank▪ Managing payment systems project to design a roadmap for Debit & Prepaid Cards for leading Turkish national bank (awarded project in global)

Working as Card Products Marketing Manager for new product launches and managing card loyalty programs.▪ Running projects which require analytical and organizational skills▪ Designing and monitoring customer acquisition campaigns that suits customers’ needs and buying behaviors, including designing retention campaigns and conducting feasibility studies▪ Dual brand management: Managing relations with Gosas Marka Ortakliklari for Bonus Credit Card and World Credit Card features and campaigns▪ Deal and manage the relationships with third parties that offer value added services for customer & card & merchant cooperation’s, events and organizations▪ Assigning targets for regions and branches and supporting them▪ Delivering daily, weekly, monthly analysis and following market trends and making competitive analysis▪ Conducting marketing research and competition analyses, determining market needs by interpreting results correctly▪ Campaign management; conducting feasibility studies and analyses for campaigns and carryingrelationships of the firm▪ Budget and realization follow up▪ Conducting feasibility studies for new products▪ Advertisement and promotion; preparation of contents of all print material, writing SMS texts, preparation of contents of web page, preparation of mailing and banner visuals and sub pages for campaigns▪ Measuring product performance periodically▪ Working in coordination with IT, Communication Center, PR, Allocation, Operation, Accounting andSales Departments▪ Preparation of contracts for campaign, products and supplementary services to product and specifications

Responsible for the increase of sales and revenue, as well as the development and launching of new products and brands.▪ Managing sponsorship & partnership deals Europe-wide. Building and expanding Galatasaray on social media platforms.▪ Launching GSTV, club channel, in digital platforms (available on YouTube, Facebook, internet, IOS applications)▪ Development and launching new products/brands such as GS Bonus, GS Mobile, GS Bilyoner, GSnet▪ Social community management and sponsorship deals

▪ Conducting marketing research and competition analyses, determining market needs by interpreting results correctly▪ Taking part in launching of GS Bonus, Emekli Bonus, Paso Bonus▪ Brands cooperation on Bonus▪ Campaign management; conducting feasibility studies and analyses for campaigns and carryingrelationships of the firm▪ Advertisement and promotion; preparation of contents of all printed material, writing SMS texts,preparation of contents of web page, preparation of mailing and banner visuals and subpages forcampaigns▪ Measuring product performance periodically

Master'S Degree, Master Of Business Administration (Mba)

Bachelor'S Degree, Economy

Education record