Current: Business Lead, The Home Depot

Chief Client Officer for PHD's Retail clients and I led Gap Inc brands - Old Navy, Gap, Banana RepublicPreviously a Client Business Lead on these brands:~ Diageo NA Lead (Guinness, Johnnie Walker, Crown Royal, Smirnoff, Smirnoff Ice, Ketel One, Don Julio, Ciroc, Tanqueray, Captain Morgan, Bailey's, Seagram's 7, Bulleit, Oban, Lagavulin, The Singleton, Old Parr, George Dickel, Blade & Bow, Roe & Co, Cascade Blonde)~ Ferrero US: (Nutella, Kinder Joy, Kinder Bueno, Butterfinger, Crunch, Ferrero Rocher, Trolli)~ Fox Bet: online sports betting joint venture from Fox Sports & The Stars Group~ Harry's~ Kayak~ Open Table~ Sandy Hook Promise

BBDO lead on the Lowe’s Home Improvement account, responsible for brand and seasonal promotional efforts

Role: Strategic Partnerships LeadLed external partner development efforts for BBDO NY by growing relationships with best-in-class leaders in technology, ad tech, media brands/publishing, and social platforms to fuel innovative work for all agency clients Client: Lowe’s Home Improvement:Drove innovation and converted profitable opportunities for account growth; mentored and developed talent; expanded use of data for insights and to drive programmatic video/display• 2016 Cannes Promo & Activation Lion – Silver, Use of Social Platform• 2016 Cannes Promo & Activation Lion – Bronze, Use of Ambient Media: Large Scale• 2016 Cannes Entertainment Lion – Bronze, Mobile/Device Brand Experience• 2016 Cannes Cyber Lion – Bronze, Community Building/Management• 2016 Cannes Direct Lion – Bronze, Use of Mobile• 2016 Cannes Direct Lion – Bronze, Art Direction/Design• 2016 Clio Awards – Bronze, Branded Entertainment Digital/Mobile• 2016 Art Directors Club – Silver, Pop-up Advertising: Installation• 2016 D&AD Wood Pencil – Installation Design

Client: Major League BaseballLed all brand and Jewel Event (Opening Day, All-Star Game, Postseason) advertising and marketing across TV, digital and social media; led new business efforts to win the accountClient: Lowe’s Home ImprovementEstablished Lowe’s as a leading brand in content marketing and social media by breaking new ground and pairing entertainment and utility in mobile video; harnessed internal and external data to drive dynamic creative in programmatic channels• 2015 Effie Awards, Bronze, Media Innovation – Reaching Millennials with Social Video• 2015 Cannes Mobile Lion – Bronze, Mobile Content• 2015 Cannes Branded Content and Entertainment Lion – Silver, Branded Entertainment• 2015 One Show - Silver, Branded Micro-Video• 2015 Shorty Awards – Best Brand on Vine• 2015 ADDY’s (National) – Gold, Digital Campaign & Gold, Social Media Campaign• 2015 New York Festival – Silver, Branded Entertainment• 2015 Facebook Studio Awards – Bronze, Craft (Instagram)• 2014 ADDY's (National): Best in Show• 2014 Art Director’s Club: Gold, Content• 2014 Clio Awards: Silver, Social Media• 2014 Digiday Retail Awards: Best Social Brand Program• 2014 Effie Awards: Bronze, Retail – Now’s The Time to Spring• 2014 One Show: Gold, Best Use of a Social Network

Client: Lowe’s Home Improvement Integrated Team Lead; developed strategies to drive awareness, brand preference, engagement, and consumer action across social media, mobile, online video, targeted media and traditional touchpoints. • 2013 Cannes Lions: Bronze, Cyber - Best Video

Client: Hyatt Hotels Led digital and CRM marketing efforts for the 11-million-member Hyatt Gold Passport loyalty rewards program and for the Hyatt Credit Card, a co-branded card launched in partnership with ChaseClient: GE Successfully launched four major global digital campaigns as part of integrated brand efforts; supported a new product launch in China with an Augmented Reality campaign, a first in that market, that included gaming and social media elements

Led digital strategy and campaign execution for ExxonMobil and NYSE Euronext. Responsible for ensuring global integration between traditional advertising and digital initiatives

Led digital strategy and campaign execution for Chevron; included the build/launch of a community site in partnership with The Economist Group to drive discussion between industry leaders and activists about energy issues

Delivered paid search, SEO, site development, display advertising, and analytics services to a portfolio of accountsIndustries/Clients served: Financial Services (CitiCards, Citibank Student Loans), Health Insurance (WellPoint), Media (ESPN), Medical (Stryker), Marketing Services (Vertrue)

Developed data-driven CRM marketing campaigns with personalized/customized content to deliver relevant communications to individualsIndustries/Clients served: Travel (Walt Disney World Parks and Resorts), Financial Services (Prudential Retirement)

Founded a Customer Relationship Marketing agency to deliver one-to-one, personalized marketing campaigns across direct mail and email