Bestra Tomassa

Bestra Tomassa Email and Phone Number

MD of PT. Saniputra Inovasi Rasa - Supplying your Coffeeshops with the finest Bakery, Pastry, and Desserts | Growing Roti Dingin & Rumah Roti by Saniputra Group | Startup, Marketing, and F&B | Undergraduate at ITB @ PT. Saniputra Inovasi Rasa
Bestra Tomassa's Location
Bandung, West Java, Indonesia, Indonesia
About Bestra Tomassa

Experienced Business Strategy and Commercial Specialist demonstrated by the track record of working as a Commercial Office - Senior Growth Associate at Fazz (YC17), CEO Office - Business Strategy & Strategic Project Partner at EdenFarm (YC19), and a co-founding team of an EduTech Startup and Esports Organization. All my experience results in me having 6 years experience in SMEs / Startup Industry and all the network & relation that comes with it. Skilled in Analytical Skills, Strategic Thinking, Entrepreneurship, Communication, English, and Management. Strong business development professional with an Undergraduate focused in Entrepreneurship/Entrepreneurial Studies from School of Business and Management ITB.

Bestra Tomassa's Current Company Details
PT. Saniputra Inovasi Rasa

Pt. Saniputra Inovasi Rasa

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MD of PT. Saniputra Inovasi Rasa - Supplying your Coffeeshops with the finest Bakery, Pastry, and Desserts | Growing Roti Dingin & Rumah Roti by Saniputra Group | Startup, Marketing, and F&B | Undergraduate at ITB
Bestra Tomassa Work Experience Details
  • Pt. Saniputra Inovasi Rasa
    Managing Director
    Pt. Saniputra Inovasi Rasa Dec 2023 - Present
    Jakarta, Indonesia
  • Fazz
    Commercial Office - Go To Market Strategist
    Fazz Jan 2024 - Oct 2024
    Jakarta, Indonesia
    As GTM I managed to:- Control Profit & Loss Analysis and Forecast with Management and Strategy Team, and come up with initiatives to make sure target is achieved- Maintain GTM's performance on a daily basis to make sure all projects are on track and all metrics are met- Lead Pricing Team to execute Margin Play to an SKU Category increasing monthly net sales for Mobile and Data products by ~Rp. 290Mio (+10% increase)- Lead Commercial Team to execute Hook SKU projects increasing monthly net sales by Rp. 130Mio (+8.9% increase)- Collaborated with Marketing Team to execute Ramadhan Campaign and increased MoM Net Sales by 8% from an initial forecast of -7% decrease- Collaborated with Marketing Team to execute Recovery Campaign to Reactivate 5.142 agents and generated 35.138 orders during Ramadhan Down Time period - Leading Sales Team to determine their commercial team's target and market penetration strategy through analyzing Top-Down and BenchMark Market Sizing, resulting in a clear target set and market penetration strategy for sales team
  • Fazz
    Commercial Office - Senior Growth Associate
    Fazz Aug 2023 - Jan 2024
    As Commercial Office Associate, I managed to:- Maintain supply, pricing, and demand to optimize CM gained by the company considering pricing, competition, and market trends- Leading Partnership Team to determine strengths and weaknesses and map our supply, resulting in partnership acquisition strategy
  • Edenfarm
    Ceo Office - Business Strategy & Strategic Project Partner
    Edenfarm Dec 2022 - Sep 2023
    Working under CEO Office, I was in charge of;- Created company's strategic plan based on Founders plan- Formulated 2 department's OKR based on company's OKR (Sales Partnership & People Culture)- Lead strategic objectives of 2 departments with corresponding department leaders- Evaluating plans and performance of corresponding departments on a weekly basis- Report directly to founders on strategic level on corresponding departments' achievements- Monitor and handle strategic progress of each corresponding departmentsWhile also handling SmartFridge Project with the following achievements:- Exceeded SmartFridge Project Target: 'Rp. 275Mio Revenue' by 181% within designated time-span through offering variety product line- Exceeded SmartFridge Project Target: 'Rp. 363k Average Order Value' by 340% through identifying highest demanded product and creating push product strategy- Exceeded SmartFridge Project Target: ' 516 amount of Transactions' by 233%- Prevented a loss of ~Rp. 200Mio from finding loophole and creating new contract with 3rd party provider- Prevented waste from SmartFridge Project worth of .4% of revenue by implementing automatic quantity adjustment
  • Edenfarm
    Ceo Office - Demand Strategy Supervisor
    Edenfarm Sep 2022 - Dec 2022
    Jakarta, Jakarta, Indonesia
    As a Demand Strategy Associate I was in charge of 2 major projects1. SmartFridge- Acquired 50 Hotel, Restaurants, and Cafe to deploy our Fridge MVP in 2 months- Generated Rp. 213+ Million Revenue in 4 months- Created and implemented a profitable business model on a project that was initially aimed for efficiency of company's supply chain- Lead a task force of 7 departments- Lead a team of 4 people reporting directly towards me2. Wet Market Mapping- Created a more efficient supply chain by mapping Wet Markets in Jakarta- Identified potential Wet Market in Jakarta for certain commodities- Gathered all information needed to open business opportunities as an undercover agent due to hostile environment
  • Edenfarm
    People Performance & Talent Management Specialist
    Edenfarm Mar 2022 - Sep 2022
    Jakarta, Indonesia
    As a People Performance & Talent Management Specialist at EdenFarm, I am in charge of:- Developing a Talent Management Design to attract, develop, and retain High Quality Employee using 9-box-grid Talent Mapping tools and create unique treatment for each category through Talent Management and Successor's Planning for 700 employees- Implementing talent assessment for all 9 divisions in the company using unique Study Cases and identify levels for all general competencies required by the company. Achieved 150 talents mapped in span of 3 months (Layer 1 & 2)- Created 14 Study Cases in Bahasa and English throughout different industries and functions as assessment tool for promotion and competency mapping purpose for all levels- Create Balance Score Card & KPI Blueprint and deriving KPI from bigger objectives for all employees- Talking to users to create KPI for their subordinates- Updating KPI of employees based on their latest job description- Make sure and help users and employees fill their KPI and submit them in time for performance review- Synchronize with HR regarding employee's database and their performance data- Create a customer satisfaction survey to measure user's performance- Create KPI and Evaluation form for employees in probation
  • Edenfarm
    People Performance & Talent Management Senior Officer
    Edenfarm Dec 2021 - Mar 2022
    Jakarta, Indonesia
    As People Performance & Talent Management Senior Officer, I am in charge of:- Developing a Talent Management Design to attract, develop, and retain High Quality Employee using 9-box-grid Talent Mapping tools and create unique treatment for each category through Talent Management and Successor's Planning for 700 employees- Implementing talent assessment for all 9 divisions in the company using unique Study Cases and identify levels for all general competencies required by the company.- Created 14 Study Cases in Bahasa and English throughout different industries and functions as assessment tool for promotion and competency mapping purpose for all levels- Create Balance Score Card & KPI Blueprint and deriving KPI from bigger objectives for all employees- Talking to users to create KPI for their subordinates- Updating KPI of employees based on their latest job description- Make sure and help users and employees fill their KPI and submit them in time for performance review- Synchronize with HR regarding employee's database and their performance data- Create a customer satisfaction survey to measure user's performance- Create KPI and Evaluation form for employees in probation
  • Eden Farm
    Organization Development & People Partner
    Eden Farm Oct 2021 - Dec 2021
    Jakarta, Indonesia
    Organization Development & People Partner is in charge of managing HR on a strategic level. Creating performance indicators based on Balance Scorecard for every position in the company, while making sure all employees achieve them. As people partner, I am in charge of:- Create a variety of Business Case as assessment for promotion and competency mapping purpose for all levels- Create Balance Score Card and deriving KPI from bigger objectives for all employees- Talking to users to create KPI for their subordinates- Updating KPI of employees based on their latest job description- Make sure and help users and employees fill their KPI and submit them in time for performance review- Synchronize with HR regarding employee's database and their performance data- Create a customer satisfaction survey to measure user's performance- Create KPI and Evaluation form for employees in probation
  • Laxamentum Esports
    Owner
    Laxamentum Esports Mar 2022 - Jun 2023
    Jakarta, Indonesia
    Laxamentum was part of Hertz Esports which is now an independent organization running multiple business lines such as Event Organizer, Talent Management, and Esports Team (Currently top 4 team in Lokapala Pro-Scene)Check out what we do at https://www.instagram.com/laxamentumesports/
  • Kewirus
    Chief Marketing Officer And Co-Founder
    Kewirus Nov 2018 - Dec 2020
    Indonesia
    We are building solution for entrepreneurs to learn how to build their business the right wayAs a Marketing Officer of Kewirus, I am in charge of:- Identifying and creating detailed persona of our customer- Creating a Minimum Viable Product on helping aspiring entrepreneurs start their entrepreneurial journey- Plan and direct marketing campaigns- Manage a lean team of 2 people under marketing division to actively run social media, website, and weekly events- Work with various content formats such as blogs, educational content, podcast, and interview videos- Track and analyze the analytics of all social media (Facebook, Instagram, and Twitter) and Website to increase the number of leads generated using default analytics, Google Ad, Facebook & Instagram Ads, Facebook Pixels, Hootsuite, and Heatmap- Execute new and creative collaborations with other stakeholders in education such as Startup Founders, Experts in each of field of expertise, Venture Capitals, and Academician.As one of the Lecturers, I was also in charge of:- Adopting disciplined entrepreneurship into our curriculum for founders- Creating syllabus for Fundraising and Pitching to Investors- Mentoring and training startup founders
  • Ministry Of Research, Technology And Higher Education Indonesia
    Consultant
    Ministry Of Research, Technology And Higher Education Indonesia Nov 2018 - Jan 2020
    Indonesia
    I was the consultant of Direktorat Jenderal Penguatan Inovasi, which was delegated to do research on increasing the level of innovation in Indonesia, especially empowering local innovations outside of West Java, through access to education and source of fund from government grant, angel investors, philanthropist, and venture capitals. The research outcome was the initiation of Forum Pendanaan Inovasi Nasional (Fondasi Nasional). We managed to connect 200+ Startups, 20+ Universities, 20+ Startup Communities, with 5+ Angel Investors, and 8+ Venture Capitals in just one year.I was in charge of:- Conduct a nation-wide research aiming to increase the quantities of Innovations all over Indonesia involving the Ministry, Startups, Venture Capitals, State Companies, Incubators & Accelerators, and Universities. - Setting up a team of initially 10 researchers- Identifying problems and challenges faced by all stakeholders of innovations and startups- Formulating lean solutions towards the problems identified from the research- Created 2 academic script for Ministry of Research, Technology, and Higher Education- Initiate Forum Pendanaan Inovasi Nasional (Fondasi Nasional) to help the Ministry reach its goal of increasing the quantities of Innovations in Indonesia
  • Forum Pendanaan Inovasi Nasional
    Head Of Technical Team
    Forum Pendanaan Inovasi Nasional Oct 2018 - Nov 2019
    I was the head of technical team in Forum Pendanaan Inovasi Nasional with 12 subordinates that directly reports to me on a project we handled over a year, connecting Entrepreneurs all over indonesia to education, information, and source of funding.I was in charge of:- Building network to Startups, Venture Capitals, Universities, Business Communities, Incubators & Accelerators, Industry, and Media- Acquiring Startups to incubate and open opportunities of funding for them- Acquiring Venture Capitals to teach all over Indonesia and introduce them to local startups- Build the landing page of Fondasi.id- Conducting more than 8 national events in Bali, Serpong, Bandung, Yogyakarta, Surabaya, Pontianak, Morotai, and Semarang with Startups, VCs, and Universities, with more than 1500+ attending- Incubating and Mentoring startups to be introduced to Venture Capitals for funding opportunities
  • Bath N Tub
    Founder
    Bath N Tub 2016 - 2017
    Bandung, West Java, Indonesia
    Bath n Tub was a project in a team of 20 people to find an opportunity and create a business and gain as much profit as possible in the span of 4 weeks, against 19 other teams. Bath n Tub was the only company that created product that was not in Food and Beverage and Fashion Industry.I was the Founder and CEO of Bath n Tub, leading a team of 20 people. We got our idea through analyzing the upcoming trend in social media. We managed to gain one of the highest profit out of the 20 teams, through our B2B and B2C business model. We earned the achievement of Best Teamwork and Best of the Greater Good from SBM-ITB

Bestra Tomassa Education Details

Frequently Asked Questions about Bestra Tomassa

What company does Bestra Tomassa work for?

Bestra Tomassa works for Pt. Saniputra Inovasi Rasa

What is Bestra Tomassa's role at the current company?

Bestra Tomassa's current role is MD of PT. Saniputra Inovasi Rasa - Supplying your Coffeeshops with the finest Bakery, Pastry, and Desserts | Growing Roti Dingin & Rumah Roti by Saniputra Group | Startup, Marketing, and F&B | Undergraduate at ITB.

What schools did Bestra Tomassa attend?

Bestra Tomassa attended Institut Teknologi Bandung, School Of Business And Management Itb, Sma Negeri 8 Jakarta, Smp Negeri 115 Jakarta Selatan.

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