Besty Puspa Yustika Email & Phone Number

Jakarta, Indonesia

• Leverage analytics to optimize the reach and effectiveness of all content-driven campaigns for the Indonesian market across sectors through multiple marketing channels (paid ads, events, EDMs, landing pages, etc).
• Stakeholders engagement and management (country and regional) from managerial to executive levels while seeking opportunities for improved collaboration.

Jakarta, Jakarta, Indonesia

• Established a strategic communication program of work for APAC region (Indonesia, Malaysia, Singapore and Australia) focusing on lead gen and market growth within key markets: plantation, forestry and agriculture (PFA).
• Initiated the planning and delivery of a broad range of industry-based content in both English and Indonesian (case studies, SEO-optimized blog articles, social posts, etc) to increase the visibility of Esri as a.

Jakarta, Indonesia

• Identified target personas and buyer journeys and worked closely with the sales team to develop a target list.
• Developed industry-specific marketing plans that aligned with the group's growth objectives.
• Planned, delivered and evaluated lead-generating and nurturing campaigns.
• Increased Esri’s brand awareness through media activation and communication strategy in collaboration with the Brand Manager and PR agency.
• Supervised the performance of locally based resources.

Jakarta, Indonesia

• Developed WIZ's GTM strategy for the ASEAN market - generated inbound and outbound leads through both new and existing channels and collaborated with internal stakeholders for strategic approaches.
• Managed marketing activities for lead generation and qualification, including content creation, events, social media activation, and email campaigns.
• Utilized Hubspot CRM, Google Analytics, and other analytic tools to further contribute to sales growth and monitored customer journey from cold leads up to engagement.
• Achievements within 3 months working at WIZ: growing web traffic by 25%, increasing WIZ's LinkedIn followers by 30%, gaining leads to MQL ratio of 30% from one webinar, and more than 15% CTR for the first WIZ newsletter.
• Gathered insights from the latest market trends and competitors.
• Followed up on MQLs and analyzed the conversion ratio of MQL to SQL as well as proposed solutions and improvements.

Jakarta Raya, Indonesia

• Reporting to the Regional Marketing Director APAC, I led the go-to-market strategy for Indonesia and the Philippines, also supported marketing activities for indirect channels (Taiwan and China).
• Implemented Account-Based Marketing (ABM) mindset in marketing initiatives, particularly in, but not limited to building key target account leads with the sales team.
• Developed content (case studies, market-specific brochures, blog, newsletters, etc) that delivered value proposition and localized as necessary following the brand guidelines.
• Accomplished 10 virtual events in one year (for Indonesia and the Philippines), generating an average leads-to-MQL ratio of 22%.
• Partnered with a PR agency on media planning and communication program.
• Applied hands-on Martech tools (Pardot, Salesforce, Stripo, Asana, Crayon, Statamic CMS).

Kota Tangerang Selatan, Banten, Indonesia

• Content writer and copywriter for social media posts, website, product descriptions, landing pages, pitch deck slides, and blog posts for B2B and B2C diverse business niches.
• Provided consultation on brand communications strategy and plan to SME clients.
• Crafted persuasive content, formulating attention-grabbing headlines, SEO, and making the content easy to scan and read.
• Used supporting tools such as Ubersuggest, WordPress, Bluehost, Convertkit, Canva, Grammarly, etc.
• Translated and localized documents from Indonesian to English (vice versa) in marketing, technology, finance, human resources, travel, business, and health and wellness sectors.
• Communicated effectively with clients throughout the project to set the same objective and deliver exceptional results.

Kota Tangerang Selatan, Banten, Indonesia

• Designed academic syllabus, learning outcomes and assessments for the subjects: Marketing Management, Consumer Behavior, Event Management and Food Tourism Destination.
• Supervisor and examiner for the Hotel and Tourism Management Bachelor students’ theses.
• Project officer and team member for the academic quality assurance of the Hotel and Tourism Bachelor program, where I ensured the quality assurance report adhered to the national higher education policies and procedures.
• Conducted research on consumer behavior (Evaluating Consumer Behavior in Art Exhibition).

Kota Tangerang Selatan, Banten, Indonesia

• Designed the new curriculum for the Hospitality Business Bachelor's degree.
• Course developer and lecturer for: Service Quality, The Business of Tourism & Hospitality, and Leisure Industry, where I designed the syllabus, learning outcomes, and assessments.
• Lecturer for Personal Development (life coaching subject for students) and field supervisor for Community Development (social community service subject).
• Guest speaker for AIESEC’s Students eCallogy project (ecotourism) and jury for students’ social project proposals for Indonesian Culture and Nationalism Conference 2018.
• Mentor for the Hospitality Business Bachelor students, helping them to adjust to campus life.
• Published business research papers: Global Value Chain of Thousand Islands Tourism, Network Structure in Coastal and Marine Tourism: Diving into the Different Clusters on Scopus-indexed journal.

Jakarta Selatan, Jakarta Raya, Indonesia

• Designed the learning and led as coordinating lecturer for the subjects: (Hospitality) Marketing Management, Inter-Cultural Management, and Presentation Skills and Techniques.
• Co-paper presenter at Asia Tourism Forum (ATF) in May 2016 at Bandung Institute of Tourism with the research titled New Approaches in Managing Tourism Higher Education to Produce Graduates with the Competitiveness in.

Kuta, Bali, Indonesia

• Reporting directly to the General Manager, our team developed an annual business plan where my part was mostly about brand awareness and market growth.
• Implemented marketing communication strategy through building concepts for promotional materials (brochure, advertisement, merchandise, social media, e-newsletter, etc.), organizing events, increasing brand awareness.
• Conducted research on trends and competitors to identify outreach opportunities.
• Opened partnership/business channels with English related parties to enhance sales and marketing.
• Liaised with the Marketing Department in the Netherlands' main campus on marketing activities.
• As a tutor, I facilitated students in an interactive learning method of Problem-Based Learning (PBL).

Bali, Indonesia

• Supervised the Promo Team members to achieve the target number for student intake.
• Attended education fairs and school presentations to convert leads into enrolled students

Master Of Science - Ms, Tourism Business

Activities and Societies: Secretary of the Indonesian Students Association in Scotland (PPI Scotland) 2005 - 2006

Postgraduate Certificate, Hospitality Administration/Management

Bachelor Of Economics, Marketing/Marketing Management, General

Activities and Societies: Member of Campus Radio and Photography Club 1999 - 2004