Sunny Im Email & Phone Number

Seoul, Kr

Sydney, Nsw, Au

1. GTM strategy planning for APAC- First team lead for APAC Channel Marketing - Set up GTM strategy, engagement model, and ops process as a part of APAC leadership- Conducted monthly/quarterly/yearly business reviews internally and externally2. Team management- Managed a high-functioning team of marketers and exclusive regional agencies across APAC- Set up KPIs, team goals, key metrics, and indicators including leads, sales opportunities, sales attributed bookings and worked closely with the analytics team to create reports and dashboards- Built a healthy partner ecosystem with the channel sales team and enhanced alignment by creating different business templates and processes via Partner portal, Slack, Salesforce, Tableau, Jira, Confluence, and Trello boards 3. Lead generation - Generated leads and sales pipelines both directly and indirectly through partners/agency/other sw vendors including: - Assets/ Digital: case studies, sales collateral, eDM, syndication, newsletters, webinar, SEO, websites, blogs, social media, web plugins, PR&branding articles - Events: corporate events, partner-led events, industry sponsorship, executive round tables, ABM seminars4. Partner management - NSI &GSI- Directly managed NSIs from onboarding to business planning, mktg/sales campaign execution, and territory expansion - Worked with the global program manager to set up engagement model and co-mktg plan for GSIs including AWS in APAC- Partnered with business acceleration team to onboard new ITSM specialized partners and level up their mktg capability5. Channel Marketing Programs/ Enablement / Community - Executed global channel marketing programs aligned with partner tiers / Localized global programs for APAC region- Conducted tailored enablement for internal teams and the partners: monthly marketing training sessions and Partner Day- Started a new community ecosystem in Korea / Expanded and enriched community events by collaborating with top local partners

Sydney, Nsw, Au

1. Channel development & ecosystem standardization- Recruited new partners to accelerate sales in the region: 15 new partners- Set up a new standardized process and templates: interview, onboarding, partner readiness assessments, business plan - Set up mktg/sales goals and targets for the partners and conducted regular business reviews2. Partner & NSI management - Set up GTM strategy with 30+ managed partners across Asia (Access/Silver/Gold tier)- Focal point for all managed partners from daily support ticket management to customer meetings, and deal closure - First channel sales team member to manage NSIs in the region3. Marketing & indirect sales - Conducted joint marketing campaigns for lead generation along with partners and the internal agency online/offline- Worked as PM for regional Atlassian events (Korea, Singapore): targeting top 500 server & DC customers for cloud migration involving global speakers, Korea partners, sponsors, community team, and local event agency- Worked on region-specific campaigns in local lang: translation, localization, QA process on mktg/sales assets4. Enablement- Delivered 1:1 sessions on Atlassian policy, processes, partner programs, and platforms for the managed partners- Created an exclusive partner portal page for NSIs for tailored onboarding experience and sales/mktg skill acceleration - Organized regular sessions along with the solution engineering team on products, demos, hands-on, and sales/ mktg activities for partners to achieve required accreditations and certifications

Redlands, Ca, Us

1. Team management & MA renewal process management- Managed a team of renewal managers and worked closely with local partners to achieve sales targets, focusing on Korean government and major enterprises - Changed MA renewal strategy, policies, and programs to improve work efficiency for internal/external stakeholders- Responsible for all phases of the renewal process: contacting customers in advance to inform expiration dates, sending relevant docs (quotation, contracts, various templates per Korean govt. request), and ensuring renewals are completed at last in a timely manner2. Marketing & Sales: upsell/cross-sell/compliance- Worked closely with account managers to develop a GTM strategy to identify upsell and cross-sell opportunities- Investigated and solved compliance issues with relevant team and increased ‘get back’ rate - Segmented customer DB, developed different marketing campaigns and created new sales offerings for enterprise3. Customer satisfaction - Improved customer satisfaction level via online surveys, regular health check-in calls, and in-person meetings- Launched new enablement sessions as one of the key MA offerings to add more value to existing government customers- Digitalized old assets and created new brochures, handouts, and newsletters to keep the end users updated

Chaumont-Gistoux, Walloon Brabant, Be

1. PUBG- Interpreter and team handler for Battlegrounds Global Championship 2019 in US (Korean/English/Chinese)2. NC Soft- Interpreter and onsite manager for Thai team at Blade & Soul World Championship 2019 in Seoul (Korean/Thai)

Scottsdale, Az, Us

1. Channel Management- Responsible for end-to-end sales journey from lead gen to deal closure on all indirect sales as one-man manager in Korea- Recruited new resellers/partners, built relationships with Tier 1 SI and IT subsidiaries of major enterprises, worked closely with BIG 4 and local consulting firms to find new sales opportunities in the market - Conducted partner business reviews and managed pipelines to meet quarterly/annual sales quota 2. Direct/Indirect sales & Customer Interaction- Overachived annual sales target and closed the very first and the largest TMS/WMS deal in Korea- Managed major enterprise accounts directly (Lotte, Hanjin, Shinsegae, Nonghyup, GS, CJ, SK, etc)- Conducted daily paperwork (presentations, quotation, RFP, order forms, contracts, F2F meetings) and delivered BMT & PoC with both global/regional technical teams and the partners 3. Joint marketing & Enablement- Drove joint marketing and sales activities (conference, online campaigns, PR, target account strategy and customized offerings etc.) with regional partners and 3rd party agencies for lead generation- Delivered the latest JDA assets including products, sales& presales skills, strategy, demo, and customer presentations- Worked closely with a global team to arrange tailored online/offline sessions for partners and customers

Santa Clara, California, Us

1. Channel expansion & Global alliance enhancement- Founding member of APAC channel team; first channel manager for Korea and GCG- Recruited new partners to accelerate BI sales in the region in addition to existing middleware businessSet up sales & marketing strategy for all partners as a one-man manager2. Indirect sales management & customer interactions - Conducted regular partner reviews and managed pipelines in SFDC to meet monthly, quarterly, and annual quota- Managed major customers directly in manufacturing (Samsung, Doosan, Hyundai Motors, BOE etc)- Delivered daily paperwork (presentations, quotation, RFP, order forms), BMT and PoC with both global and local technical team, and regular in-person meetings with local partners3. Marketing & sales/ Enablement - Collaborated with global marketing team to provide marketing assets and sales offerings for partners to leverage- Drove joint lead gen activities with regional partners and 3rd party agencies both online/offline- Arranged regular ‘Partner day’ and enablement sessions on sales, market, new products* Corporate Awards: Winner of ‘TIBCO whiteboard competition’ in sales training in Nov, 2016, Colorado

Santa Clara, California, Us

1. Marketing strategy & lead gen management- Responsible for all field marketing activities as a focal, one man manager in Korea- Managed quarterly/annual marketing budget and resource allocation plan- Worked with partners, local agencies, and global marketing team to plan and execute all lead gen campaigns2. Corporate events & sponsorship- Hosted all types of events from targeted C-level round tables to the annual world tour for 400+ attendees - Sponsored industry-specific events with local partners, media, and other SW vendors- Responsible for A-Z from event planning to onsite logistics operation, and pre/post event campaigns including asset creation, eDM distribution, f/u phone calls for nurturing, and arranging customer meetings3. PR/ Branding/ Digital campaigns- First to launch quarterly e-Newsletter in APAC region, sent out eDM and VITO letters to existing customers - Arranged roundtables with journalists, published interviews, ads and news articles on local media including ZDNet, IDG, Digital Times, ETNews etc - Created new mktg/sales assets in local lang: brochures, whitepaper, videos, articles, customer case studies including Shhinhan card, KB card, LG U+, Citi bank, Samsung Electronics etc. 4. Sales achievement (As a BDE) - Made master customer DB by cleansing, new customer segmentation, and new customer DB acquisition; creating fundamentals for further marketing and lead gen activities in Salesforce and Marketo - Worked closely with direct sales team and partners to create tailored upsell/cross sell offerings- Overachieved on personal quota by 150%

Armonk, New York, Ny, Us

1. New sales lead development- Specialized in software: Middleware, Business Analytics, and Industry Solutions- Partnered with marketing, sales, renewal, and business partners for lead generation, deal progression and closure2. Sales achievements- Overachieved annual quota by 109% in 2011 and 124% in 2012- Rated as an Outstanding performer 3. Digital Marketing Execution - Managed prospects and customer DB both manually and in system, CRM (Siebel) and UNICA- Planned digital marketing campaigns and promoted the sales via eDM, personal webpage on IBM official website, live chat, and social media channels4. Corporate Awards- Inside Sales School: Personal website page traffic rally (2013): Won 1st place with highest number of visitors to Rep page through various digital marketing methods- Hundred Percent Club (2012) : Award for sellers with outstanding annual performance- GMU Digital Win Awards (2012): Win back from Tmax anylink in Korean midmarket by using digital methods

Bachelor'S Degree, Business Chinese, Economics &Trade

Education record