Beta Chen Email & Phone Number

Shanghai, China

Shanghai, China

Job Responsibilities:Brand marketing: According global annual marketing calendar, localize the brand story, series name, slogan, CTA, KV and TVC.Cooperate with CRM department to manage and maintain member communication plan, including content creation and small program innovation.Brand communication (Event & PR):Strategic formulation and implementation of the year-round brand PR plan, press release manuscripts according to the annual marketing calendar, participate in media topics, and maintain good relations with the media.Responsible for the annual launch press conference, fashion show and pop up store. Invite celebrities and KOL to attend, ensure media invitation, attendance, press release, topic building, etcResponsible for the brand activities planning and implementation of physical stores and e-commerce, brand exposure and good interaction to drive footfall and promote sales.In charge of KOL management, explore quality UGC to build WOM and social buzz.Digital Marketing:Plan and implement digital marketing. Use new media platform, create content that is consistent with brand tonality and topic communication. to carry out brand marketing activities，to cooperate with multiple platforms including Weibo, Douyin, Red, Mocha, Yi, didi, Dianping, meituan, IN.Budget Control:Track closely by project, by channel usage of A&P budget to ensure adherence to the annual plan provided by GBM.Report Directly to: Head of Marketing ChinaNumber of Subordinate: 3

Shanghai

Implement a set of integrated marketing plans, media plans, public relation plans, digital marketing plans, in-store & e-com communication plan to grow market share and improve conversion rate.Media: Depth understanding of media trends, combined with brand objective to do media investment, including TV, OOH, Magazine, digital and so on. PR & Events: Fully responsible for new product launches, roadshows, counter activities or online activities based on digital platforms.Social Media: Manage own media such as Weibo, WeChat, the official website, including strategies, topics, content audits, effect monitoring.SEM optimization.E-com Marketing: Including media investment and ROI evaluation. Other marketing activities in E-com supporting, for example, super brand big day for Tmall, Star joint gift box, webcast, etc.Report Directly to: Group Brand ManagerNumber of Subordinate: 3

Shanghai City, China

In charge of the product line about cleavage platform, inner and swimwear. Manage from product development, product life cycle management, promotion, store display, POP, and brand build activitiesProduct management: Plot execution product launch plans for each series based on marketing plans & product launch calendar, ensure on-time flawless deliver product launch target.Execute product assortment strategies & concept plans of cleavage, HW & LW to satisfy different consumer needs of various regions with a reasonable portfolio & optimize SKU productivity. Product development: Together with suppliers, design and develop the three party products such as inner according to the sales target.Promotion: According to the consumer behavior, in view of major festivals and shopping malls celebrations, with the new products launch, formulate effective promotion plan, refine the KPI, communicate with various departments to ensure effective implementation, and take into account the completion of the brand gross profit goals;Brand Building: including new product launch conference, advertising, store display, POP, etcReport Directly to: Brand ManagerNumber of Subordinate: 2

Shanghai, China

The main work includes: advertising film shooting, magazine hard and soft, outdoor advertising production and delivery, new product launch conference, road show, store opening and other activities

Shanghai

Responsible for the development and management of third party products. Bargain management.

Shanghai

Under the company's marketing planning department, is responsible for all the girls installed marketing promotion, the specific responsibilities of the following:1. Planning, media selection and advertising implementation of brand promotion 2. Planning, implementation and media exposure tracking of all brand public relations activities 3. The promotion of company image and the execution of internal public relations4. All brands in the promotion of the promotion of the activities of the proposal and Implementation 5. Proposal and implementation of counter sales promotion activities 6. Coordinate with the implementation of the direct sales shop promotion case7. Proposal and implementation of sales promotion activities for dealer storeSince the company agent of Canada famous brand casual apparel Roots and French Lacoste kids, then transferred to the import clothing division, responsible for import brand ordering, development, marketing, public relations etc..

Shanghai

As the marketing commissioner in Sales & Global Account Management Department, my responsibility is: Research the industry and the competitors info; Analyze the market's development and latent client; Regulate the sales strategy; Assist to manage the daily project; Organize and join the exhibit.

Shanghai

Account Excutive:in charge of customer service and follow through;excutive intention;coordinate and solve business;partake of drawing up plan;mark out activity. Deal with regular business of Public Relations; assist manager to draw up marketing plan; arrange and executive project published meeting and press conference. Project planning: marketing investigation; program planning report. arrange appointment; conference report.