Instead of talking about me, let me tell you a story I've always loved. Story of this big piece of rock that changed history, story of the Rosetta Stone. Over two centuries ago, Napoleon’s army discovered this inscribed granite slab buried in the rubble of a annexed town in Egypt. Decades later, experts deciphered this two millenia old ancient trilingual Egyptian tablet and figured out a way to understand the ancient language of hieroglyphics. This seemingly insignificant slab of black stone unlocked the story of an entire civilization and the era which we had very little knowledge of, and of course, mummies and pyramids… because they used the other two ancient languages to revive a third one. In a way, this is how product positioning works, you have a story to tell, so does your customer, and the best results come in when you leverage both of them to figure out the best way to tell the story, highlighting the value and significance of your product and setting it apart from your competitor.If you wanna talk about the rock, or any other stories that inspire you, feel free to ping me. Until then, scroll down for some more fun read about my journey so far.