Beth Albert Email & Phone Number

Aspen, Co, Us

Aspen, Colorado

Glenwood Springs, Colorao

Snowmass Village, Colorado

Responsible for revenue generation, client satisfaction and account management and retention for this Independently owned radio station. Prospects and develops business by daily cold calls, field calls, telephone and internet outreach. Identifies client's target market, objectives and expectations to develop and implement custom marketing strategies.Presents advertising solutions to local, regional and national advertisers both directly to clients and high level agency personal.Develops regional and co-opted promotions and excels at consensus building on all levels. Develops sales packages, executes on-air promotions and performs on-air duties.Writes, voices and produces commercials and hosts on-air programs.

Snowmass Tourism

Conducts research and manages brand identity accordingly, positioning, messaging, and creative, particularly for the lesser-known season of summer, in a world-class resort next to internationally renowned and culturally refined Aspen.Produces robust seasonal marketing plans from traditional advertising to online, social and emerging media to help drive trial and visitation, encourage spending and influence return. These marketing campaigns had a direct bearing on the overall success of sales tax revenue and occupancy which increased by 8.43% and 17% respectively in 2014.Manages an approximate $1.6 MM budget within 1% annually.Leads team of four towards achievement of the Snowmass Village Aspiration statement: To be the leading, family-oriented, inclusive mountain resort community- Provides overall direction and coaching to employees towards their ultimate performance and as a highly energized force delivering vitality and economic value for the community.Conducts bi-monthly and quarterly presentations to the Snowmass Tourism Board and Marketing Advisory Committee to illustrate how dollars are spent and to demonstrate corresponding results.Continuously develops a comprehensive photo/video library to compete strongly in today's visual asset-driven environment.Grows social media presence through strategy and engagement including increasing Facebook fans from 3,000 in 2012 to nearly 100,000 in 2015.Significantly increased collaboration with local, regional and state partners and allies including Faces of Aspen/Snowmass guest services rewards and recognition program, Colorado Tourism Office trade opportunities, Aspen Skiing Company and Aspen Chamber Resort Association.Built momentum for achieving goal of an international summer presence through innovative public relations initiatives and alliances and advertising partnerships with Aspen Chamber Resort Association and Brand USA.Created co-op marketing, sales, PR and educational workshops for businesses.

Snowmass Village, Colorado

Aspen, Colorado

Aspen, Colorado

B. A., Communication Arts

Activities and Societies: WPLT Radio

Bachelor Of Arts (B.A.), Communication Arts