Beth Ann Grossman Email and Phone Number
Accomplished pharmaceutical/biotech sales training professional with a strong diversified background and history of increasingly responsible and impactful positions. Emphasis on designing comprehensive curricula for targeted therapies, immunotherapies, and oncology. Proven track record of developing innovative approaches to address key training challenges for therapies at all stages of their lifecycles.
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Independent Learning Strategy And Instructional Design ConsultantLife Sciences Industry 2019 - Present -
Learning StrategistCurtis Learning, Llc 2015 - 2019Greater Philadelphia AreaProvide strategic leadership for design and implementation of foundational curricula, including modules, virtual classrooms, assessments, accompanying digital applications, new hire workshops, and certifications. Drive development of curricula for product launch meetings and POAs. Responsible for design and delivery of proposals and budgets to drive new business as well as to cultivate existing clients.Recent work includes:• Developed training program for launch of IL-4/IL-13 immunotherapy, including foundational curricula, digital learning tools, and subsequent pull-through to launch meeting and beyond. Provide ongoing consultation with client to address key business issues that arise in the field, encompassing development of training tools such as flashcards, backgrounders, meeting workshops, and support for expansion of initial indication • Provided updates to foundational curricula for IL-6 immunotherapy, including modules, virtual classrooms, and assessments. Developed backgrounders for understanding the role of IL-6 in the body as well as competitive JAKi therapies. Partnered with medical writer, illustrator, and digital director to develop robust, interactive digital applications for comprehension of key topics in backgrounders, as well as a digital iPad app to house all learning assets• Design of foundational curriculum for anti-CD38 monoclonal antibody for hematologic malignancySkills include:• Curricula development with rigorous adherence to instructional design and adult learning principles• Ability to quickly comprehend underlying science of assigned product and thereby contribute meaningfully to all aspects of curricula development• Proficient in developing needs assessments for workshops as well as designing, writing, and delivering them in train-the-trainer sessions
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PrincipalBg & S Pharmaceutical Marketing 2007 - 2014Greater Philadelphia AreaConsultancy providing marketing, project management, and sales training services to clients and vendors in the pharmaceutical and biotech industries. End clients included Celgene, Cephalon (now Teva), Endo, Genentech, GSK, Janssen Biotech, and Jazz Pharmaceuticals.Marketing• Development of brand plan for women’s health therapyo Agency selectiono Re-branding of marketing communications o Re-launch of websiteo Development of speaker bureau and advisory board• Launch of digital sales aid for pain medication• Launched line extension for schizophrenia therapyProject Management and Sales Training• Served as lead project manager and/or writer for sales training programs, including modules, elearnings, and meeting workshops
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Senior ManagerVanguard 2000 - 2006Greater Philadelphia AreaSenior Manager, MarketingResponsible for development of integrated, multi-channel marketing programs to support brand awareness, client acquisition, and client loyalty goals across consumer and institutional business segments. Chosen as 1 of 12 senior managers (out of 250) to participate in Vanguard’s Senior Management Development Program (2002).Manager, Annuity and Insurance Marketing Designed and implemented marketing programs for annuity and insurance services. -
Financial Services ConsultantSelf-Employed 1996 - 2000West Palm Beach, Florida AreaConsultancy dedicated to providing marketing services to consumer finance companies. Functions included business/strategic planning, new product development, marketing program design and implementation, and market research. Selected clients included American Express TRS, Money Magazine, and Prudential Insurance. -
DirectorAmercian Express 1994 - 1996Greater New York City AreaDirector, New Product Development, American Express Financial DirectPromoted to develop, introduce, and manage all new businesses within annuity/insurance product group.• Developed business plan for entry into life insurance business• Refined existing annuity marketing strategySenior ManagerLaunched variable annuity.ManagerDesigned loyalty program to reduce attrition and increase contributions for fixed annuity clients.
Beth Ann Grossman Education Details
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Magna Cum Laude Graduate -
Marketing
Frequently Asked Questions about Beth Ann Grossman
What company does Beth Ann Grossman work for?
Beth Ann Grossman works for Life Sciences Industry
What is Beth Ann Grossman's role at the current company?
Beth Ann Grossman's current role is Independent Learning Strategy and Instructional Design Consultant at Life Sciences Industry.
What schools did Beth Ann Grossman attend?
Beth Ann Grossman attended The Wharton School, The Wharton School.
Who are Beth Ann Grossman's colleagues?
Beth Ann Grossman's colleagues are Iryn Andal, Rakesh Dev, Michael Kaiser, Vinay Tikku, Pmp®.
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