Empowering businesses with custom programs in the User Research, Marketing Research, Consumer Insights, and Patient Insights fields

Advanced global knowledge of maternal and child health | Enabled digital product and health solution development driven by the voice of the patient and consumer | Promoted an environment of intelligence based business decisions| Created innovates ways to collect, analyze, present and share insights

Analytics and insights services provided on a consultant basis, supporting Editorial, Product Development, Public Relations, Sales and Marketing teams.

AnswerLab delivers the insights and advice that shape exceptional digital experiences. Our proprietary solutions and objective user experience experts enable the world’s leading brands to dramatically improve marketing effectiveness and product performance. We help you envision new digital marketing opportunities and products, optimize existing ones, and measure their impact.

Created syndicated insights products that identified new trends in consumer behavior | Developed custom research solutions for Dwell’s premier clients in the design, automotive, media, and tech industries

Developed appropriate insights solutions for digital media measurement focusing on brand impact, ROI, cross-media programs, mobile and other digital behaviors | Consulted with high-level clients on digital marketing performance, distilling large amounts of data into clear and actionable recommendations | Drove advertising sales revenue with case studies and market ready materials highlighting the most compelling success stories from Microsoft advertising's top clients

Consulted with company's largest revenue-generating clients to present custom research and market intelligence data | Studied consumer trends and constructed market analyses informing brand and executive strategies, identifying opportunities for audience and revenue growth| Led an insights team that supported 100+ Sales Associates | Championed an information-driven culture