Beth Balogh Email and Phone Number

• Generated new concepts while ensuring brand consistency across marketing projects. Oversaw design projects from concept to delivery. Designed original materials, including illustrations and infographics. Applied best practices to refine images, fonts and layouts in graphic design software. • Served as design lead on several brands, delegating responsibilities and providing directions to designers. Reviewed and approved designs and graphics developed by staff, reducing need for revisions prior to client presentations. Submitted assignments within deadlines, aligning production with sales commitments. Designed in-house photography studio under budget, producing 8000 photo assets and achieving $1.4MM in cost reduction. • Selected by management for fast turnaround on rush assignments and adherence to deliverable deadlines. Completed highest number of weekly jobs among designers while handling brand reviews.

• Delivered timely design solutions for residential and commercial space planning. Recognized by management for success and chosen to redesign apartment laundry room and student activity center. Proposed plan to implement contemporary accessories and features in consideration of demographics and market trends. Increased apartment occupancy rate from 60% to 100%. Staged apartments for three locations struggling to compete with surrounding high-rise rentals. Increased occupancy for clients and demand for agency. moodstaginganddesign.com

• Contributed to team designs, developing over 250 products and packages. Produced annual product catalogs for POOF-Slinky, IDEAL and Scientific Explorer brands. Maintained knowledge of industry developments and design tools. Trained and directed junior designers and freelancers, ensuring brand consistency across marketing projects. Established regular communication with foreign and domestic factories to ensure product quality. • Designed and installed showroom graphics and signage for Dallas Fall Toy Preview event. Generated largest retailer audience of previous three years. Received “Best Showroom” rating from Walmart buyers in 2012. Created interior signage and lobby entrance design for new POOF-Slinky office locations after company merger. Implemented welcoming professional design to host new and potential buyers. • Assisted with production of new print and electronic publications. Supported marketing efforts to expand reach. Established strong brand identity and high-quality content standard. Collaborated with marketing and sales divisions to create successful marketing initiatives. Served as lead product developer and package designer for Target account. Increased POOF-Slinky product sales from $5MM to $14MM within two years.

• Utilized variety of media including polymer clay, fabric and digital software to create best-selling designs and exceed client expectations. Determined visual concepts and elements to incorporate. Coordinated activities with other departments to develop artistic style and design. Analyzed market trends and consumer needs. • Designed and fabricated hybrid plush toy prototypes, spearheading launch of new educational product line. Produced best-selling Halloween design for Creative Converting, resulting in distribution by Walmart, Michaels, Meijer and other retailers for five years above average of one season. Generated interest from new and existing clients through design and installation of expo booths, fostering additional licensing opportunities.

• Influenced and guided brand development, product integration and other initiatives, collaborating with fellow designers. Discussed personalized needs with clients and achieved weekly deadlines. • Integrated market and color trends into custom label packaging designs, generating 40% increase in sales. Designed, directed and produced variety of annual and biannual catalogs for multiple clients. Rebranded packaging of toy line to leverage market trends, resulting in distribution by Walmart after initial rejection.