Beth Bowman Email & Phone Number

Raleigh, North Carolina, Us

Oversee and document all aspects of inbound/outbound marketing activitiesServe as day-to-day liaison between division marketing and corporate marketing resourcesPrepare and present weekly reports updating team of project statusPlan and coordinate annual marketing retreat for all eight markets, including activities, hotel and dining reservationsTrain markets in Lytho (project management software)Develop and execute comprehensive social media strategies to enhance brand visibility and engagementCreate engaging content tailored to target audiences across multiple social media platforms Schedule, design and publish posts using social media management tools, ensuring consistent and timely content delivery Increase follower base and improve online presence through targeted campaigns and strategic content managementEnhanced employee experience by introducing refined welcome kits and onboarding processesCollaborated with non-profits on company-wide events, reinforcing corporate social responsibilityActively involved in Diversity and Inclusion Group to support and advance company initiatives

Built an email marketing campaign for a COVID-19 Survey with the purpose to gather information on banks’ response to corporations during the pandemicCreated and collaborated on social media marketing campaigns for LinkedIn and Facebook Researched program management software to be implemented company-wideDocumented policies and procedures to streamline business processContributed in the recovery of Postal Survey responsesTrained in Zoho, Salesforce, MailChimp, Qualtrics and FMVConnect (created by UAI Technologies)

Coordinate the production of executive education conferences with over 150 attendeesServed as primary point of contact with speakers, sponsors, and facilitiesMaintained the production schedule for conference materials, including program books, brochures, pocket schedules and more

Researched and found available real estate that would be beneficial to the growth of businessInterviewed and assessed potential tenants for rental propertiesMaintained accounting and budget records for individual rental propertiesAdvertised and marketed available properties to targeted marketsInspected properties for damage before and after term of agreementFostered relationships with subcontractors and property managers

Developed social media campaign to enhance visibility in local community and increase search engine optimizationPlanned special events for corporate occasions, including venue, catering, theme, and on-site supervision of events for 10 to 200 peopleCreated marketing collateral, including direct mail campaign to clients and prospective customersOrganized office operations and procedures, prepared payroll and correspondenceCreated relationships with suppliers and employees through open communication