Customer Experience innovation strategy, design, implementation, and measurement to change cultures and create behaviors that increase consumer perception Net Promotor Score and buying behavior. Facilitate key subject matter experts and stakeholders to align around strategic goals and tactical action plans. Recruit, Hire, Onboard, and Lead diverse and extremely talented creative and operational teams to exceed all key performance indicators. Create business strategies to efficiently and effectively exceed goals on time and on budget. Lead technology innovations for better program evaluation and business performance.

Proactive sales for Corporate, Association, and Non-Profit event segment. Created and executed strategy against aggressive solicitation goals to drive additional revenue. Demonstrated commitment to highest level of customer satisfaction and utilized customer feedback to make key adjustments in business strategy.

Led team of proactive sales professionals focused on Miami-based corporations and organizations as well as managed sales operations of thirteen Marriott Hotels and Resorts across luxury, premium, and mass brand tiers through significant corporate management restructure.Grew Market and Account Share with decreased demand and increased supply. Consistently exceeded sales targets.Engaged all levels and divisions of the sales and marketing organization to build awareness of unique product attributes and drive business from key feeder markets. Successfully negotiate large scale contracts for regional and national accounts.

Led diverse proactive sales team against all segments of business to benefit nine Marriott Select Service and Extended Stay hotels in Miami and Fort Lauderdale, Florida.Generated and managed data management and analysis, budgets, forecasts, account plans, proposals, contracts, and quarterly aggressive sales goals that align with market strategies for group, transient and catering. Cultivated collaborative team dynamic and execute proactive sales strategies across all segments and multiple sales channels. Championed Government sales effort in my organization and successfully negotiated multi-year Government contracts resulting in over $400,000 annually.

Led marketing, eCommerce, advertising, and public relations efforts for international launch of a luxury fractional ownership residential resort. Exceeded qualified targeted lead volumes under cost to multiple target markets and segments.Formed successful sales and marketing campaigns across all channels and medium on- and offline through competitive intelligence, market, and database analysis.Led diverse team of marketing professionals in two countries.

Oversaw Marketing/Administrative Staff and executed all internal and external Marketing and Public Relations Channels/Strategies to successful lead generation for Private Residence Club.Direct positive associate, public and press opinion through philanthropic and volunteer outreach.Pioneer and execute successful referral programs with variety of intermediary audiences.Secured partner and co-branding marketing opportunities.