Beth Buczynski Email & Phone Number

West Bend, Wi, Us

Menomonee Falls, Wisconsin, Us

- Launched formalized Onboarding for new associates as the Task Force lead within the Marketing pyramid.- Developed and implemented best practices in experimental design for direct mail and digital campaigns to ensure rich learnings.- Provided strategic thought leadership and consultation on omnichannel marketing campaigns by improving process flow.- Collaborated with multiple partners across the organization to ensure testing is measurable and meaningful.- Communicated insights and a recommended course of action based on experimental results.

Menomonee Falls, Wisconsin, Us

 Measured, analyzed, and communicated trends of marketing campaigns to provide recommendations to improve company profitability. Executed extremely complex direct mail and digital campaigns to ensure proper delivery (often incorporating complicated suppressions and collision logic). Fulfilled campaign analytical requests for research from various partners across Finance, Category & Brand Marketing, Merchandising, and Marketing Media Strategy.

Menomonee Falls, Wisconsin, Us

- Teamed with internal and external partners to plan and implement marketing campaigns using IBM Campaign and other marketing tools. - Collaborated with IT and external partners to revamp our new customer database which included user acceptance testing and revamping the campaign execution process. - Created executive summaries, generated standard reporting, and fulfilled ad-hoc analysis requests to support business needs. - Provided projections to Finance for Direct Mail campaigns.

Fort Lauderdale, Florida, Us

- Acquired, retained, and reactivated customers through direct mail and retail marketing campaigns to maximize the value of the company's 4.0 million active customer file. - Conducted quantitative analysis of marketing campaigns to forecast revenue and support brand efforts.- Managed the processing and planning of the circulation for over 40 direct mail campaigns resulting in $120M gross dollars annually.- Collaborated with multiple internal partners (Advertising, Marketing, Merchandising, Business Intelligence) and external partners to plan and process campaigns.- Continuously mined the database of over 30 million customers to identify profitable segments to target.- Recommended optimal mailing scenarios while considering cost, delivery and marketing collateral design.

Eden Prairie, Minnesota, Us

Supervised and mentored a staff of analysts and coordinators to meet company objectives. Managed and forecasted 12 customer acquisition campaigns generating $52 million in gross dollars and 370,000 new customers. Strategized monthly promotional test plans and analyzed incremental profitability impacts of this testing. Led the product selection and pagination of 4 catalogs annually by collaborating with various departments such as Legal, Creative, Merchandising, Graphic Services and Mail Coordination to ensure the catalogs were produced and delivered on time.