Beth Casey Email & Phone Number

Washington, Dc, Us

Washington D.C. Metro Area

Apcela, recognized as one of the fastest growing technology firms in N America, is transforming how enterprises think about the network by optimizing cloud application performance and simplifying hybrid IT environments. We help IT organizations transition from a premises-based network and security architecture to a cloud-first strategy, leveraging the power of SD-WAN, a global backbone and the ability to move security from the data center to the edge.* Developed and refined strategic marketing plan for a portfolio of enterprise network and cloud-based infrastructure services* Responsible for corporate and product messaging and positioning, media relations and analyst strategy, and content marketing plan* Hands-on experience in day-to-day marketing activities, including digital and direct mail marketing campaigns, events and webinars* Evaluated and deployed new digital marketing technologies and platforms including marketing automation system, lead generation platform and company website* Led visual rebranding of company* Serving as corporate secretary and board observer on the Board of Directors

Herndon, Virginia, United States

Programs cycle and Pilates mat classes for group training at all fitness levels, blending music, exercises, and drills to motivate and inspire members to achieve their goals. Ensures the level of intensity is appropriate for the class, and provides modifications, where required. Monitors participants for correct positioning and intensity levels, while explaining and demonstrating correct and safe form to perform all exercises and drills. Spinning, Spinpower, and Basi Pilates teacher training and certifications. AED/CPR/First Aid Certifications.

Reston, Virginia, United States

Provided group fitness instruction via Life Time’s EDG cycle class format promoting fitness and positive self-esteem in a safe and motivating environment.

Fortune 500 Clients:* Led cross-functional project teams in the development and implementation of go-to-market strategies and business processes to support new product and channel launches* Engaged with C-level clients and senior leadership team to assess strategic business objectives, operational capabilities and value creation across marketing, product development, sales and service organizations* Designed and implemented business processes to support communications services across multiple channelsNew Ventures:* Analyzed market opportunities and service offerings* Developed and implemented business architecture and operational blueprints* Served as business lead responsible for the launch of Accenture's first US-based Interactive Design Group and Usability LabMarketing and Operations Experience:* Developed product definition and marketing requirements for the launch of new and enhanced consumer and small business offerings* Developed and implemented business architecture and operational blueprints for Fortune 500 marketing organization aligning people, process, technology, data and capabilities to deliver customer value and generate revenue

* Managed market research projects for Fortune 500 Consumer Products companies.

* Promoted portfolio of pharaceutical products to primary care physicians, consistently remaining at or above sales targets.

Mba, International Marketing

Activities and Societies: President, Graduate Business Association - Kogod School of Business

Ba, Chemistry And French

Activities and Societies: Pi Beta Phi