Beth Casteel Email & Phone Number

Washington, Dc, Us

Washington D.C. Metro Area

Lead communications and media relations projects for a boutique PR agency helping clients in healthcare and science. Provide communications counsel, including issues management. Develop and guide implementation of media strategies. Manage and mentor junior staff.

Washington D.C. Metro Area

Provided strategic communications advice to clients in healthcare and the food industry.

Washington Dc

Led a media relations team to protect and enhance the reputation of the organization and to advance the ACC's mission and goals. Generated top-tier media interview opportunities for leadership and inserted quotes in the news cycle in top-tier outlets. Led annual meeting newsroom, updating with an on-the-record web briefing ahead of the meeting to increase early media exposure and buzz. Improved the quality of written communications by actively mentoring team members.

Arlington, Virginia

Directed major multi-year strategic public relations campaign to reduce stigma associated with mental illnesses, generating top-tier media coverage and traffic to consumer-oriented website. Managed complex media environment surrounding development of the fifth edition of psychiatry’s diagnostic manual, practice guidelines and other sensitive issues. Developed and managed relationships with journalists.Advised executive staff and member leaders on communications matters. Managed… Show more Directed major multi-year strategic public relations campaign to reduce stigma associated with mental illnesses, generating top-tier media coverage and traffic to consumer-oriented website. Managed complex media environment surrounding development of the fifth edition of psychiatry’s diagnostic manual, practice guidelines and other sensitive issues. Developed and managed relationships with journalists.Advised executive staff and member leaders on communications matters. Managed executive-level media training and media interviews. Developed crisis plan to facilitate quick and effective response to potential issues. Established and led an internal work group to successfully increase communication, collaboration, and consistency across divisions. Led daily communications activities: Managed budget and team of nine communications staff. Oversaw development of press materials, articles, and annual reports. Increased media coverage of annual meeting by adding news briefings on research of broad interest. Show less

Falls Church, Virginia

Created national Smart Irrigation Month campaign as part of strategic plan to promote efficient irrigation. The program earned buy-in from all categories of members and member companies, water utilities, the U.S. Department of Agriculture and the U.S. Environmental Agency. Developed Smart Irrigation Month messaging and collateral, public service announcements, and media opportunities.Established media relations program, cultivating relationships with trade and national media. Wrote… Show more Created national Smart Irrigation Month campaign as part of strategic plan to promote efficient irrigation. The program earned buy-in from all categories of members and member companies, water utilities, the U.S. Department of Agriculture and the U.S. Environmental Agency. Developed Smart Irrigation Month messaging and collateral, public service announcements, and media opportunities.Established media relations program, cultivating relationships with trade and national media. Wrote speeches, press releases, talking points and fact sheets to raise the profile of the organization and prepare leadership for media interviews. Established first press room at annual meeting. Applied strong writing and design standards to improve quality of monthly e-mail newsletter. Researched and wrote articles, solicited articles from departments and members, and edited content to a consistent standard. Established special association sections in industry magazines in landscaping, golf course management, and agriculture. Worked with members to provide timely content. Increased member involvement by engaging with common interest groups, communications committee and history committee. Show less

Newswoman Oklahoma City, 1986-1991 Newswoman, Washington D.C. Metro Desk 1992-1995Copy Editor, Washington D.C., National Desk 1996-1997Broadcast News Writer, Washington D.C. Broadcast News Center 1998-2004

Reporter, editor, broadcast news writer.

Bachelors, Journalism

Activities and Societies: Oklahoma Daily, reporter, photographer, photo editor, copy editor, Capitol News Bureau. Phi Beta Kappa honor.

Certificate, Strategic Public Relations

Education record