Beth Cohen Email & Phone Number

Fort Pierce, Florida, Us

Geneva, Geneva, Ch

● Manage 3rd most profitable territory of 24 territories with over 200 active agency partners ● Awarded Top Group Producing Territory 2016-2018● Increased agency base YOY 25% 2018/2019, 22% of agencies increased revenue YOY 2018/2019● Accountable for various sales channels including online, retail, corporate & incentive, and 89% home-based including host and franchise agencies.● Manage co-operative marketing budget working with clients to create and implement marketing efforts based on agency business model including: company websites, e-mail marketing, newspaper and magazine ads and co-branded videos to position and create demand for all MSC’s worldwide cruise programs ● Mine and continually prospect territory for new revenue opportunities and methods to surpass sales quota● Build and establish new accounts. Retain and manage business relationships with existing accounts and develop personalized approach to help maximize profits. Brainstorm with partners/clients for way to enhance efficiency and margins ● Conduct high-impact Brand presentations, Seminars At Sea, cruise events, ship tours, trade and consumer shows, in-person product training and webinars to partners including industry conferences representing Brand to audiences over 1600 attendees

Houston, Tx, Us

● Developed and grew territory through relationship building, product training clients and related partner organizations, also promoting brand and product awareness on behalf of clients to prospective customers ● Conducted in-person and virtual product training workshops and presentations for clients and vendors

Atlanta, Ga, Us

(role eliminated)● Increased top franchisee’s revenue growth through 1:1 coaching, marketing and educational mentoring ● Developed business plan for supplier tour operators including marketing budget, promotions & incentives● Built content for franchisee’s weekly e-newsletter and sales tutorial modules for online training program (Cruise Planners University)

Genova, It

● Developed, implemented and managed comprehensive sales plans leading to consistently exceeded annual revenue goals, recognized as a top revenue producer. Managed one of the top 3 most profitable territories out of 12● Managed cooperative marketing/advertising budget for territory ● Provided travel agents updated information on promotions, incentives, policies, product enhancements and brand positioning

Independent Consultant/ Various Client Projects Travel Manager for Marina Village Grand Opening, Atlantis Paradise Island (Nassau, Bahamas) ● Produced high profile multi-million-dollar event as part of 6-person core team, attended by over 700 people throughout the grand opening weekend, included a television network concert special with major music artists ● Booked celebrity & guest travel- coordinated with agents, celebrities and travel agencies for over 300 people within a two-week time periodProject Manager, Seminole Hard Rock Hotel & Casino/Hard Rock Live (Hollywood, FL) ● Created and managed Critical Path document for pre-opening of 500 room hotel and casino and managed content with Directors for F&B, Facilities and Hotel Operations. Create and manage Critical Path for pre-opening of Hard Rock Live 5,500 seat concert venue ● Compiled, wrote and edited information for Guest Service Directory, liaison with ad agency● Deployed by VP Operations to preform triage management to have 1600 employees in uniform for hotel opening dayEvent Management, All Access Sports & Event Marketing – (Wellington, FL) ● Worked charity events for Celebrity TV golf tournament handling sales calls and on-site preparation, operation and logistics. Event Management/Fund Raising Associate, Boca Raton Community Hospital Foundation (Boca Raton, FL) ● Assisted with all aspects of Foundation: Fundraising in excess of $ 1.5 million including solicitation of corporate golf sponsorships