-Produce compelling and organic video and photo content for UMass Amherst’s Instagram, Facebook, X, and Linkedin with a combined 565k following, highlighting campus life, events, and daily experiences.-Strategically align content with the university’s branding objectives to effectively enhance its image and resonate with target audiences.-Document and showcase authentic student experiences and interactions, aiding prospective students in visualizing their future at UMass Amherst.-Apply social media trends and best practices to optimize reach and engagement, particularly on Instagram.

Spring '24 | Fall '24-Develop engaging marketing materials to attract prospective students and support new student orientations for the Department of Kinesiology.-Develop compelling website content to promote the department, driving online traffic and enhancing its presence. -Partner with department heads and faculty to create sophisticated visual content that seamlessly captures the departments cutting-edge research labs, state-of-the-art equipment, and significant community events.-Implement improvements to the departmental website to improve user experience, engagement and ADA accessibility.

-Managed and created content for official Instagram, TikTok, Facebook, Pinterest, and YouTube Shorts, reaching a combined audience of 2.5 million followers.-Developed viral content, including a TikTok video that achieved 22.3 million views, driving significant engagement for MyFitnessPal and its newly released features.-Assisted in designing and executing social media campaigns that boosted brand visibility and user interaction.-Collaborated cross-functionally with different teams and departments to create cohesive, engaging content that aligns with brand messaging and expert insights.-Enhanced engagement through proactive community management and responsive interactions.-Analyzed video performance metrics with Dash-Hudson to refine strategies and improve effectiveness.

-Achieved a boost in brand engagement through dynamic content creation on TikTok and Instagram.-Produced three TikTok videos per week -Developed proficiency in efficiently managing opening and closing procedures.-Provided personalized styling advice, and seamlessly handled cashier responsibilities.

-Provided exceptional customer service by greeting visitors, answering calls, scheduling appointments, and promoting the center's services. -Developed strong communication and multitasking skills, maintained accurate records, and supported special projects.