Beth Diaz Email & Phone Number

Washington, Dc, Us

Arlington, Virginia, Us

Washington, Dc, Us

Masthead-level executive responsible for data, analytics, testing & optimization, and research across The Washington Post. Manage team of 30+ researchers, data analysts, data scientists, data engineers and software developers supporting the entire organization, including the newsroom, subscriptions, advertising, product, and finance.

Washington, Dc, Us

- Lead team of 21 directors, managers and analysts responsible for predictive and big data analytics, digital marketing, business development, and research at the Washington Post. Report directly to the company president.- Responsible for developing newspaper partnerships, acquiring subscribers, and maximizing subscriber engagement for the Washington Post’s new Digital Partner subscriber program. In less than six months, there are now more than 100 signed newspapers and tens of thousands of new subscribers, resulting in more than a million monthly incremental pageviews.- Oversee the Washington Post’s big data analytic efforts. Created roadmap and oversaw development for the company’s integrated customer database Hadoop effort from January ’13-July ’14. For the first time, databases containing subscriber, user, and advertisers are integrated and used for reporting and analytics.- Developed company’s KPIs in collaboration with the senior executive team to help shift the organizational focus in line with the expectations of the new ownership. Developed forecasts and set goals for these new KPIs, which are now the company-wide goals.- Manage the Washington Post’s relationships with Adobe, Comscore, Neilsen, Chartbeat, Outbrain, and Qualtrics. Evaluate new vendors in the research and analytics space and reallocate budget accordingly.- Lead A/B testing for the Washington Post, including identifying testing opportunities, executing tests (via Test & Target), analyzing results, and providing actionable recommendations.- Manage all primary research, the scope of which has expanded greatly since the company’s acquisition. In the first 7 months of 2014, more than 100 pieces of research were conducted.- Create pricing models for the Washington Post’s initiatives in the digital and mobile space and recommend optimal pricing, which were subsequently adopted by the company.

Washington, Dc, Us

Director of Digital Product Development: Manage all product development and partnerships for commercial and utility products at washingtonpost.com, including Entertainment, Classifieds, Digital Retail, eCommerce, and Email. These products generate more than 15 million monthly pageviews and $40 million in annual revenue.● Negotiated partnership with Simply Hired and expanded existing Google relationship to generate more than 2 million new monthly pageviews and annual revenue of more than $250K.● Redesigned Rentals section to create additional advertising opportunities and to enhance user functionality. Since relaunch, pageviews to redesigned portions of section have doubled.● Negotiated deal to save more than $200K annually by replacing Jobs’ most expensive vendor. Identified alternate vendors, negotiated contract, and oversaw technical implementation of the new vendor’s product. ● Oversee product roadmap creation and tech teams’ implementation of those roadmaps using sprint / agile methodology.● Manage relationships with Trulia, Advertising.com, Amazon, Classified Ventures, and nearly a dozen other partners. Establish new partnerships and eliminate underperforming ones to maximize profitability.

Washington, Dc, Us

Responsible for:- The Jobs on washingtonpost.com website, - Product development and pricing for Jobs (recruitment) products on washingtonpost.com, The Washington Post newspaper, Express, and El Tiempo Latino- All strategic initiatives and partnerships involving recruitment advertising for Washington Post Media

Washington, Dc, Us

Manage all elements of customer marketing for a $100 million online and print Jobs advertising business. Set all product pricing, develop new products and channels to generate incremental revenue, oversee market research, and analyze issues of strategic importance to the business.

Washington, Dc, Us

Managed 38 inbound and outbound telephone sales reps and four managers selling Jobs advertising for The Washington Post, washingtonpost.com, Express, and El Tiempo Latino. Generated more than $75 million in print and online revenue in 2006.

Washington, Dc, Us

Oversaw seven Zone Managers and 93 independentdistributors, who serve 235,000 subscribers in four Maryland counties and the District of Columbia

Advised senior executives in Fortune 500 companies, multi-national corporations, and large companies - both domestic and international - on marketing, business development, and organizational behavior issues.

Mba

Mpp, Press, Politics, And Public Policy

Bsfs, Chinese Studies

Education record