Beth Dubuque Email and Phone Number

Responsible for overseeing, building and delivering FM’s corporate sports sponsorship strategy and execution.

Translate the company's business objectives, market opportunities, and account insights into a cohesive global go-to-market architecture and plan for the company that measurably impacts new business, client retention, and risk improvement.

Responsible for creating and deploying a comprehensive digital marketing strategy across global gaming organization.

Oversaw a team to manage paid media plan, prospect/client website, and social media go-to-market strategy for multiple multiple client segments – Retirement Plan Administrators, Registered Investment Advisors, Family Office, Bank Trust, Broker Dealer.• Developed paid media plan (brand, native, search, social, sponsorships) to drive new leads and increase share of voice.• Led cross functional website team to execute site redesign to improve client experience, enhance search engine optimization (organic/paid) and increase overall traffic. • Built, defined and executed social media strategy for Twitter and LinkedIn resulting in an average 43% increase in client engagement over industry benchmarks

Managed team of marketing managers to deliver lead gen/nurture campaigns: media, direct mail, industry conferences, drip emails, regional events, and inside sales call out campaigns.• Designed and led national acquisition strategy for Retirement, Advisor, and Broker Dealer segments in alignment with product roadmaps and business unit sales goals.

Developed and executed regional marketing plans for 3 U.S. territories to drive new Retirement Plan Administrator and Advisor client acquisition and increase share of wallet from existing clients.

Led product management, vision and strategy for Fidelity’s mutual fund, annuity/GIC, 529 and ETF offering representing $300B of client assets.