Board Consultant | Creative Infrastructure Working Group
Arts Advisory Board | Arts in Greater Dandenong: As a Board Consultant for the Creative Infrastructure Working Group, I provide strategic guidance on marketing, brand strategy, and design, aligned with the Arts, Culture, and Heritage Strategy 2022-26. My work supports diversity and promotes the unique cultural heritage of Greater Dandenong, fostering innovation, growth, and community engagement.

I have experience in both digital and print design, having worked with clients from various industries such as FMCG (Huon Salmon) and large corporations (RACT, UTAS, Hobart City Council, CSIRO). My main goal is to align brand design and campaign communication with the needs and objectives of the business and its target audience. I have led and participated in strategic workshops and market research to create effective design concepts, deliverables, and brand strategies.

I collaborated with the communication and program teams, the Art Director, and the Managing Director on various print and digital design projects. I was responsible for providing 360-degree campaign design deliverables and ensuring consistency while adhering to the brand style guides across various formats. Additionally, I worked with the Dark Mofo festival marketing communications team for three consecutive years as part of a cross-functional team

I have experience in both digital and print design, creating marketing materials for festivals while ensuring brand alignment and attention to details such as image spacing, typography, and production. As a member of a communications team, I advocate for strong brand representation in all print and digital media. I also managed and executed graphic design needs for the Museum of Modern and Old Art and its sub-brands, including food and beverage and satellite arts and cultural festivals.

I facilitated and managed the learning for tertiary-level students and provided mentorship, adhering to curriculum and training guidelines. I assisted up to 10 students with projects, research, and other academic tasks. Additionally, I created teaching materials and methods and developed a curriculum that aligned with the Australian Education Act, with the goal of fostering engaging discussions and successful project outcomes.

I created, promoted, and managed my own illustration practice and collaborated with an agent to meet project demands for clients like Vogue, Singapore Airlines, Gloria Jeans, and Qanta while adhering to tight deadlines. I also oversaw the sales and management of my ecommerce website and managed marketing sales channels and social media while working with a small team.

I co-founded a design agency in Hobart that specialised in strategy-led branding and graphics. We assisted businesses and government organisations by creating and implementing branding, direction, style guidelines and graphics for their marketing materials, both in print and digital formats. We worked closely with clients to unlock opportunities. I helped co-direct and managed a small team for an anti-gambling campaign for the Tasmanian Government working across, strategy, research, design and production – the campaign is still in use today.