Beth Erikson Email & Phone Number

Sunrise, FL, US

• Direct the launch of new company website. Create new visuals, adjust SEO and tags, and re-format web shop and customer communication.
• Create new project management processes and databases by switching the team to Monday.com and adjusting file organization across Google Drive.
• Plan Gen Con event attendance, creating new brand theming, setting up 3 event spaces, managing contractor schedules, event submission, and asset creation.

Los Angeles, California, US

• Led the multi-platform strategy for 9 video games ranging in category from FPS, Metroidvania, 3D Platformer, Puzzle, Horror and more, earning 500k+ wishlists, and over $1 million in sales.
• Maximized six-figure marketing budgets for each title, staying under budget. Tracked expenditures, analyzed ongoing campaign performances, organized payments, ran ad campaigns and paid social media, and provided.
• Directed out-of-the-box marketing and PR tactics by laying out The Last Case of Benedict Fox’s art book, designing a unique enamel pin and orchestrating a physical puzzle mailer with the Game Grumps for Homebody’s.
• Submitted game titles for awards, winning the 2022 Gamescom Award for Most Wanted Xbox Game for The Last Case of Benedict Fox and a nomination for Best Visual Design from TIGA, a Horror Game Awards Players’ Choice.
• Managed game submissions, platform maintenance, and marketing features across Nintendo, Playstation, Xbox, Steam, Epic Games Store, and Humble Bundle.
• Developed and executed go-to-market strategies with product positioning, target demographics, competitor market research, campaign ideas, objectives, A/B testing, and advertising for 360-marketing campaigns.

• Directed marketing for the North American branch, growing awareness of 65 titles by updating company website and creating content for social media, articles, press releases, newsletters, ads, and events.
• Established new US-focused influencer relationships, creating and organizing a database of info and requests for 250+ new contacts.
• Planned and attended 2-4 B2B and B2C events including Gen Con, with 70,000+ attendees and over $300k in sales that weekend. Managed exhibit booths, contractors, game demos, and press interactions.
• Organized a media database for retailers with marketing assets for 30+ new titles.
• Edited English files for international partners to prepare for print and web.

• Managed Z-Man’s portfolio of 60+ products, managing a six figure marketing budget, creating 360 marketing campaigns, and writing content for web articles, product pages, game materials, social media, and ads leading to.
• Supervised two Marketing employees and multiple freelancers, keeping them organized and on task with Asana and weekly kickoff meetings.
• Created brand bibles for the best-selling Pandemic product line. Managed approvals and distribution for international partner’s marketing campaigns, assets, merchandise licensing, and brand use in their territories in.
• Steered the Pandemic brand line through the height of the real-world pandemic. Launched a new game, Pandemic Legacy Season 0, created a PR crisis communication doc, and gained a 300% sales increase.
• Directed a global Geocaching campaign for World of Warcraft Pandemic with 100k+ users and trackables spanning 67 countries, covering 1.6 million miles in 4 months and over 29 million miles to date.
• Managed licensing relationships with Marvel, Blizzard, and Lucasfilm.Scripted and directed videos for Marvel Love Letter: Infinity Gauntlet, Pandemic Legacy Season 0, World of Warcraft Pandemic, Cryo, etc. with 1.3.

Cincinnati, OH, US

• Created daily marketing content for websites and newsletters featuring the newest art book and magazine product releases with a focus on SEO, KPIs, ecommerce sales, and industry trends, increasing web traffic by 150%
• Launched new online video tutorials and developed new strategies to broaden our online presence, increasing social media traffic by 200% and increasing brand and product awareness in our targeted hobby communities.
• Developed and executed new branding for the IMPACT Books brand, revising the brand’s voice and visuals for the company website and social media.

Cincinnati, OH, US

• Managed the end-to-end production process for 30 books, including text development, layout creation, and author relationships.
• Conducted market research and expanded the department's artist and title portfolio by bringing in 4 new best-selling artists.
• Oversaw the online presence of the IMPACT label imprint, maintaining seven social media platforms, engaging with the community, and supporting sales events.
• Directed photo shoots for book content and marketing materials.

Cincinnati, OH, US

• Created e-books and craftables for online content.
• Edited multiple manuscripts for grammar, consistency, and accuracy.
• Assisted with visual design layouts of print and digital books.
• Helped set up and conduct step-by-step photo shoots and inventories.