Beth F. Email & Phone Number

Newcastle Upon Tyne, England, United Kingdom

Newcastle-Upon-Tyne, England, United Kingdom

Building a digital experience of Greggs for customers to love. Responsible for leading the Group Websites squad to deliver against the businesses Five Year Plan to double revenue by leveraging digital. Achieving this by creating a clear vision of the product, a sound roadmap to deliver against, and features which meet business needs whilst placing the customer at the heart of decisions.

Newcastle-Upon-Tyne, England, United Kingdom

Responsible for content marketing in US, CA & ZA to deliver increase in influenced revenue, SOA, organic traffic, subscription and conversion rate. To do this, I pioneer organic growth sync-ups & ways of working with each market, to deliver streamlined and effective processes towards our common goal.

50% of my role sees me responsible for content marketing in Sage’s largest continent, North America. In this role, I lead the management of 2 markets - US & CA - to grow each SOA in line with respective growth objectives. The other 50% is to deliver high value marketing to 9 regions. To deliver this, I lead, optimise and localise key marketing initiatives across Sage globally.

Successfully onboarded and nurtured clients to achieve years of high-value work, from content creation for the likes of Topman and Topshop, to leading the strategy and insights to develop market-leading initiatives for Coca Cola & Nestle. Clients include: Surreal (for clients such as Smith+Nephew, Osgenic, Grid Smarter Cities)Mesh Marketing (for clients such as Coke Energy, Nestlé, Durex)Nuchido (biotech startup)

Whilst studying at University, I capitalised on the need for sustainable solutions, both for businesses and consumers, and the conversation that exponentially grew from this in 2016. I used my understanding of the market and digital experience to build Noa Vee: an online platform seamlessly blending content and commerce on sustainable products from small businesses across the globe.With it, I achieved a social community of 13,400, monthly web traffic up to 60,000, a contributor pool of writers in 17 countries, and a collection of 50 brands in store. During its time, Noa Vee gained awareness in British Vogue, Refinery 29, The Times, Harpers Bazaar and had interest from leading conglomerates. As the founder, I had won the Sustainable Start-Up Award & was listed as the North East's 30 Under 30. This passion-project became an invaluable learning curve as it provided me with proven success in my attributes as a self-starter, leader, market researcher and commercially-led individual. I had created, led and implemented the entirety of the business marketing needs in line with financial forecasting and business growth aims.

London, England, United Kingdom

I strongly believe in learning through participation, and so I want to share the very beginnings of my career as an intern across a variety of roles and areas in the industry. These hugely impacted my work-ethic, my consistent curiosity, and drive for personal & organisational improvement. Some of these opportunities included:Sabotage Times - Content WriterWe Are the Village - Content Writer & Social Media Manager Amour and Mer - Partner & Product MarketingThe Wolves PR - PR InternTutti & Co - Creative Marketing LeadHouse of Gentleman - Marketing Lead Keltie Cochrane - Social Media Manager

English Literature

Awarded ‘Best Student in Subject Area’ for achieving highest overall grade and highest dissertation mark of 92.

Education record

Received 100% academic scholarship. Subjects: English Literature, Psychology and Fine Art. Additional language study: Mandarin.

Education record