Hired to ignite FORM’s trade program by leveraging my extensive design industry contacts, and build repeat business from architects, designers, developers, builders and contractors. Also engaged in high-level marketing strategy around customer acquisition, showroom launches, influencer collaborations and partnership development.

Working closely with founder, led team of 80 through a period of explosive revenue growth. Semihandmade is an online retailer of high-quality cabinet doors for Ikea systems. Navigated supply chain issues to grow company 35% ($17-23M) over two-year period.Launched three new business units in order to diversify revenue streams and reduce the company’s dependence on Ikea:. an eCommerce marketplace selling partner brands (from counter surfaces to tabletop items);.a newly conceived, fully assembled cabinet brand named BOXI;.a collection of cabinet door solutions for non-Ikea systems

Oversaw all print and digital advertising for fast-growing art + design media platform, a Hudson Publishing/Sandow collaboration. Forged strategic partnerships that contributed to the development and growth of both the publishing and event activation businesses.

Relaunched a beloved home lifestyle media brand, primarily targeting millennial and Gen X consumers. Set business/growth strategies to position Domino 2.0 across print, digital, experiential and commerce platforms. Built and led the integrated sales/brand partnership teams and business development efforts. Played key role in sale of company to Multiply Media in 2018.During tenure, dramatically increased advertising revenue with outsourced team and limited resources. Grew online audience on domino.com from zero to 4M UV's, and social media audience from 200,000 to 1.6M+.Led business diversification efforts including: product licensing (Domino tabletop and fabric collections); real estate staging (decoration of "Domino Apartments" in NYC/Hamptons) and partnerships with premier real estate companies and interior designers; pop-up retail activations with brand marketers such as The Home Depot, Target, CB2, American Express, Marriott and Amazon; and content collaborations with Walmart and Amazon.

Recruited to revitalize Traditional Home for future growth and brand expansion, to attract a younger demographic as well as new advertisers. For the first time in its 20 year history, Traditional Home was included on Advertising Age's 2012 “A List” and Media Industry Newsletter's "Top Ten Ad Performers."Re-imagined the concept of “traditional,” infusing the magazine with a more contemporary look and tone to attract designers and new advertisers to the franchise. Contributed double-digit ad revenue growth; maintained rate base leadership position in competitive set.Strategic initiatives included: tradhomemag.com - first-ever digital publication launch in design space, published bi-annually; "New Trads" Awards tentpole - honors presented annually to ten rising-star interior designers; and "Wealth vs. Worth" - landmark research positioning Traditional Home as expert on “young affluents.”

Founding publisher of one of industry's most notable launches. Hired and led launch team; managed sales and marketing staff of 45 (across U.S., Canada and Europe) with lowest turnover rate at Condé Nast. Spearheaded brand identity/development, positioning Domino as a “design democracy” for the next generation of design lovers. Honored by Adweek, Advertising Age and Media Industry Newsletter as 2005 Launch of the Year.Delivered integrated sales and brand strategy for dominomag.com, growing audience from 450,000 UVs and 6M monthly page views. Introduced strategic programs such as Domino Bazaar activation as well as partnerships with HGTV, Sundance Channel, Planet Green, and apartmenttherapy.com.

Engineered financial turnaround, reinvigorating the brand’s relevance by shifting SELF’s narrow focus as a health and fitness title to “The Magazine of Total Well-Being.” Expanded initiatives across platforms including digital, television, home video and product licensing to support this broader mission.Built ad base to more than 1,100 pages and circulation to over 1.4 copies; grew beauty into the largest ad category and attracted non-endemic clients in auto, electronics and finance.Launched the iconic Pink Ribbon - the global symbol for breast cancer awareness, in partnership with Evelyn Lauder and the Lauder Companies. Annual signature program elevated the brand’s profile while supporting the Breast Cancer Research Foundation’s initiatives to fight breast cancer.

Advertising Director 1991; Sales Development Director, 1990; Account Manager, 1986-1989Managed fashion, beauty, retail, home and luxury goods accounts; promoted consistently throughout tenure to management of national sales team and account experience across all lifestyle categories.