Beth Gladstone Email & Phone Number

United Kingdom

London, England, United Kingdom

I am currently working with ambitious startups and owner-led businesses to help define, lead and implement content and SEO strategies that lead to business growth.

In 2016 I began helping digital signage startup ScreenCloud to build its content model as a freelancer before joining fulltime in 2018 as Head of Content. Some of the results that I'm most proud of during that time have been:- Achieving position 1-10 SERP rankings for more than 60 key terms, which created an organic search engine that brought over 30,000 new site users coming to the site each month, with a high conversion rate to trialists/customers- The launch of ScreenCloud University to help share best practices with our customers (we firmly believed that the best software brands are also educators)- Building an amazing content team, including a fulltime Video Producer, to ensure we lead with high-quality, user-focused content every single month

For just under four years I offered freelance digital marketing services to companies looking to increase their reach and perception through content, social media and brand building. This mainly involved managing marketing, and particularly content, operations - setting up calendars, systems, processes and best practice methods to help clients to achieve their goals. I also specialised in content, from planning, to writing and measuring success. My clients included retainers for the likes of DogBuddy, Eventbrite, Chinatown London, Twilert and ScreenCloud. During this time I also provided consultancy and coaching for other PR and digital marketing agencies, and held events for other marketers on the latest digital methods.

London, United Kingdom

Working across Codegent's portfolio of digital products including Twitter monitoring tool Twilert, Children's educational apps brand Kizzu and e-retail site Naturally Selina Scott, I planned and executed the digital marketing strategy for each product, to drive growth and extend reach. My responsibilities covered social media, content marketing, community management, copywriting, PR, product launches, influencer outreach, PPC and SEO. Within this role I was constantly adapting to changes in the digital marketing landscape to find the most effective ways of reaching the target markets and also advised on digital strategy for the agency's wide range of clients, such as Microsoft and Tech City UK.

London, United Kingdom

While at Smart AV I was Head of their in-house Marketing team, which involved developing the marketing strategy for the brand and its range of leading audio visual and interactive technology solutions for events, exhibitions and conferences. This involved social media strategy, copywriting all web content and thought leader articles, creating sales presentations and organising the company's presence at industry events and exhibitions while managing the event budget. I also developed the launch campaigns for new products, writing press releases, seeking out editorial opportunities for the brand and communicating with industry press who I had built strong relationships with. The team I managed included Marketing and Business Development executives as well as onsite event staff.While there I also took the lead on helping Smart AV to launch a sister company within the UK market. This involved seeking out new business and working directly with clients to project manage events across Europe and the Middle East.