Beth Hatcher Email & Phone Number

Freelance communications professional. During my time as a freelancer I have worked on numerous projects, including:• A personal essay included in the New York Times bestselling Garden & Gun magazine "Good Dog" essay book published by HarperCollins in October 2014.• Main contract editor for book focusing on psychotherapy theory.• Produced and edited stories and took photographs about numerous subjects including academics, business and travel for publications such as the Carolina Alumni Review and Wexford House Books.• Produced marketing materials for businesses and nonprofits, including pieces written for Signal Hill public relations firm and a ghostwriting project with PFB Connect.• Finalist in 2012 Doris Betts Short Story contest.

• Maintained website and social media channels. Part of spring 2023 work in the school’s 2020-2024 redevelopment of its main website.• Wrote articles detailing the research, work and activities of faculty, students, staff and alumni.• Created content — written, visual and multimedia — for digital and print platforms.• Co-led website redesign for the school's Center for Innovation and Sustainability in Local Media.• Worked with stakeholders in developing strategies to communicate the school's research and programs to external audiences.• Increased a Twitter audience by 300% in a year.• Worked on development materials, including a grant proposal that helped net a $2.23 million grant renewal for the Center for Innovation and Sustainability in Local Media.• Worked with media relations, which placed articles both within and outside UNC System publications, for the school's programs, faculty and research. UNC Hussman work has been regularly mentioned in major national outlets such as The New York Times, The Wall Street Journal and more.• Aided in the recruitment, promotion and facilitation of workshops, such as a series of trainings for media professionals.

Led digital and social media strategy for this amazing organization, which included: posting across all social platforms, as well as writing original content pieces, producing multimedia features, serving as web master, producing graphics, creating media pitches and doing whatever else it took to promote the NC State University-based policy think tank’s vision of a better North Carolina for all the state’s citizens. Co-produced a weekly podcast with thought leaders from throughout the state! Created monthly digital newsletter for an audience of over 20,000. Also led publicity and communications efforts of workshops and forums, including a civic engagement-focused forum attended by over 400 people. (Created a hashtag during this forum that trended #1 that day in the Raleigh-Durham area. Also produced an original op-ed published by the N&O to market the event. Led the branding for this forum, as well as the three-year series of subsequent forums it kicked off across North Carolina.)

Raleigh-Durham, North Carolina Area

Contract position in which I aided Duke University's Office of Communications Services and Duke Health and Development in telling the stories of Duke's employee and medical communities, from a profile feature on a nationally renowned ALS specialist to a piece showcasing the opening of a documentary art exhibit. I also:• Wrote stories, took photographs and recorded video for print and online publications.• Created social media posts.• Conceptualized story, video and photography ideas.

Raleigh-Durham, North Carolina Area

• Contract position in which I spearheaded the launch of this new city magazine's social and digital platforms.• Used Facebook, Twitter, Instagram and YouTube to publicize magazine and grow readership, advising on the use of social media to grow magazine's brand.• Responsible for uploading magazine's monthly content to WordPress website.

• Part of 10-person team that produced and edited the The N&O's The Cary News.• Covered business and local government as well as produced feature and profile stories. • Produced and edited multimedia features as well as photos.• Blogged weekly on topics relevant to story coverage.

Athens, Georgia Area

• Covered three-county beat for mid-sized daily.• Wrote daily stories as well as a weekly enterprise stories.• Covered government, schools, crime, environment and breaking news.• Produced profile stories as well as features.

Angier, Nc

• Edited and produced approximately six stories weekly, as well as a weekly opinion column.• Oversaw production of weekly paper, supervising employees and freelancers.• Took photographs in conjunction with stories.• Acted as newspaper figurehead and speaker at local and state functions.